Posted on 04/28/2016 11:55:03 AM PDT by nickcarraway
KFC will be introducing edible bowls for one its bestselling rice-based meals at certain trial branches in India in a bid to reduce the use of plastic, British daily, the Telegraph reported.
The new packaging will be made of tortilla to replace plastic bowls for the American food chain’s famed “Rice Bowlz.”
Considered as one of KFC India's best-selling items, the “Rice Bowlz” - made from rice, chicken and gravy - contribute to approximately 6% of the chain’s domestic revenues, the newspaper added.
Dubbed as "India-first innovation," Rahul Shinde, managing director of KFC India, said the idea could expand to other items on the menu depending on feedback from customers.
"We will not charge more for our edible bowls," Shinde told the Telegraph.
"We will wait for consumer response and depending on the pace of adoption, we may roll the concept out to other items on our menu."
The edible tortilla bowls will be tested at KFC outlets in Bangalore, a city in southern India where the local government has recently banned plastic, for a trial period beginning April 28.
KFC introduced edible coffee cups last year in the UK.
Mexican food restaurants and fast food joints like Taco Cabana have been using large fried tortilla shells for combo salads for a long time. mmm...mmm...mmm.
Think I’ll go get the Chicken bowl for dinner tonite at $4.95
Good point, but I was sort of sticking to the food theme. American fast food is enormously popular world wide, but I always mentioned to my customers that if they wanted to sample really good genuine American cuisine New Orleans Cajun and Creole would be a good place to start. I even took a group from Singapore in for an Atlanta trade show to Fat Matt’s Rib Shack and Blues Bar (they loved it!). But most people overseas think we live on burgers, chicken, and fries since that’s what they find under the Colonel’s face and the Golden Arches.
Is that after the wipe thier butts with thier hands or before?
KFC introduced edible coffee cups last year in the UK.
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