“Apple Services hit $20 billion in revenue in 2015. “
That is impressive in itself. I worked last year with Apple consulting services, and they are motivated. I am not sure they have the overall offerings businesses need, but they are working with a variety of new business ventures so I expect they will come around.
MS used to do significant service revenues, but, since about 2001, they folded much of it. Microsoft Consulting Services (MCS) was the powerhouse of the 1990’s for increasing overall sales at MS, but politics has all but killed off that division for that purpose. To be a Managed Partner was a significant position to be in as a independent consulting company. There were 22 MPs nationally, and I was one of them. That model is all but gone now.
There are gaps in the software and services market that are excellent opportunities. Most of what we have today is still nothing but 1990’s tech at best, such as email services. There is still so much room for innovation. MS won’t be doing it. They are without leadership.
IBM is going all in with Apple. They are converting in house to all Apple hardware at the rate of 2200 Apple computers per week. They are also holding seminars for other companies on the benefits of converting to Apple. IBM found they are saving 41% on their IT costs after converting to Macs and the Mac using employees have a far lower incidence of calls to IT for technical support.