[clintonh8r]

I’ve never understood all the pickups I see with Yeti stickers on the windows. Really? Brand loyalty to a frikkin’ cooler?

[Drew68]

I’ve never understood all the pickups I see with Yeti stickers on the windows. Really? Brand loyalty to a frikkin’ cooler?

"Lifestyle branding" is all the rage these days. Harley Davidson started doing it years ago and now everyone's following.

[jeffersondem]

“I’ve never understood all the pickups I see with Yeti stickers on the windows. Really? Brand loyalty to a frikkin’ cooler?”

Even country boys will sometimes buy something for its snob appeal.

[jjotto]

Aspiring to commercially designated stereotypes has somewhat replaced religious piety in many people’s ‘personal development’.

[golux]

I can't but giggle when I see the Slut Life stickers.

[catnipman]

“I’ve never understood all the pickups I see with Yeti stickers on the windows. Really? Brand loyalty to a frikkin’ cooler?”

because buying a sticker and pretending you have a yeti cooler is MUCH cheaper than actually BUYING a yeti cooler?

[wgmalabama]

Ithey think it’s a “im rich and hip” mark. I always thought it was their sign of stupid. Same with guys talking at work about cooking on their green egg. Dumb. If I can’t cook on a Webber how is using a $1000 grill going to make me awesome. Can’t rationalize it but that’s just me. Now yeti booting the NRA, the dumb over payers I know also own guns so again stupid. Just so much stupid going on. I can only hope it’s terminal but I think not.