Good thing you're not an archaeologist or historian.
LOL. Maybe not as much in archeology, but in business you see things being rejected out of hand non-stop. With uber-rich bosses saying something like “Who’s going to want to watch a movie in their home when there are thousands of big screen movie houses, 60 minutes of tape is plenty” (Sony BetaMax boss), or “What’s the point of having a computer so small that people can carry them around with them” (who knows, but probably someone out there).