Back in the 1990s, Sonic had a great performance on stock. Instead of a dividend, they had continual stock splits (like every two years....a 3 for 2 deal). Then you look around 2007...the bottom fell out of the stock. No splits, no dividends.
If you had a small town of 2,000 people and no real competition, then a franchise made sense, and probably had a good return on investment. In the towns of 100,000 or more....they had too much competition.