Posted on 04/04/2023 12:13:26 PM PDT by dennisw
Anheuser-Busch defended its decision to enlist trans activist and influencer Dylan Mulvaney as a Bud Light brand influencer Monday in the face of growing backlash from critics.
In the Instagram footage, the content creator is dressed like Audrey Hepburn’s character in “Breakfast at Tiffany’s” as she cracks open a Bud Light can and takes a sip.
“This month I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,”
Another video featured the activist drinking a can in her bathtub as part of the campaign.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News. “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Several conservatives shared their apparent anger over the partnership on Twitter.
“Is the Bud Light thing an April Fool’s joke?” conservative radio host Erick Erickson tweeted. “I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”
(Excerpt) Read more at nypost.com ...
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,”
Authentically? Passion point? WTF???
ka ching....tells the real story...Ask Disney how that works.
The only one on that list that passes as a proper beer is Rolling Rock.
You are correct sir. Anheueser-Busch brews their beer with cheap rice and corn. That's illegal in Germany. You aren't even allowed to call it beer.
People need to have higher standards and not drink any of this piss water. Support locally own breweries or brew your own. Get some GD taste. Demand excellence.
Here in Wyoming Anheuser-Busch sales are going to fall into the toilet.
Some of those wetre decent.
Identifying your product with any individual has an inherent danger that the individual will do or say something that will reflect badly on your company and product. Bill Cosby comes to mind. He had to be the lowest risk person any company could identify with. Yet, look what happened. Now, imagine putting a trans person on the label. There’s a fifty percent chance that person might commit suicide. There’s a non-zero risk that person will be involved in some sexual scandal.
Having sat in on some corporate board meetings, I can tell you that one of the fist questions is what is our liability if this goes badly? It’s almost as if the corporate board here is as bad as the ones running the Silicon Valley Bank.
They lost Alberta too.
*PING* ;)
Marketing geniuses eh. IF I was a beer drinker......
Bud Light = “Tranny Fluid”
Amazing post. I’d forgotten those guys.
I was able to score several bottles of Power Master - which had accidentally been shipped to Party Port in Madison, WI just as Jesse Jackson and company were getting up to speed to stop it. I think G. Heileman Brewing produced it - but they cancelled it before its formal introduction. A very small amount of it got out. My bottles were aged, carefully, in a refrigerator in the basement if my parent’s house. Unfortunately, the refrigerator died and my parents failed to appreciate the extreme value of that fine, limited edition malt liquor and... it was gone...
OJ was arguably the most popular person in the US at one time. He was the toast of White America.
If I wanted a gender confused representative for Bud Light I would rather have Spuds McKenzie. He’s the original party animal who is really female.
All Bud beer and all of its cousins suck anyway. That would be the last choice for a beer for me anyway.
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