Posted on 05/02/2023 7:41:55 PM PDT by DallasBiff
“I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” Bump Williams, the market research company chief, told the St. Louis Post-Dispatch on Monday.
In early April, Bud Light sent Mulvaney decorative cans of beer featuring the influencer’s face as part of a promotion paired with March Madness. Alissa Heinerscheid, Bud Light’s recent marketing manager, was the brain behind the scheme and sought to rejuvenate the brand by “shifting the tone.”
(Excerpt) Read more at news.yahoo.com ...
“I wonder if they’ll end the Bud Light name and start selling the same “beer” under a new brand.”
How about, Bud Trans, Bud Homo, Bud Harvard, Bud Woke, Bud Justice?
Honestly, the company as a whole should hit the skids over this. Not just the Bud Lite brand
Wow thank you
In Bev sold the US rights to Modelo Grupo to Constellation Brands in 2013.
Are there royalties payed? I would bet my left one there are.
Their best hope is to have a fifteen minute ad covering a live meeting of US executives.
The Chairman of the Board announces that each and every one of them is fired immediately—no “leave of absence”—just fired.
“Our customers come first” the Chairman announces.
“You have betrayed them”.
“Such behavior cannot and will not be tolerated here.”
Drank a lot of Yuengling in my youth, was always the cheap beer in Pittsburgh area...
Didn’t have light back then...
Moved to Cali for over a year and had to laugh because out there they considered it an exotic and charged a premium for it. While Sierra Nevada was the cheap local brew there.
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