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‘There’s No Game Plan’: Bud Light Sales Collapse amid Backlash to Dylan Mulvaney Campaign
Yahoo! News ^ | 5/2/23 | Ari Blaff

Posted on 05/02/2023 7:41:55 PM PDT by DallasBiff

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Comment #21 Removed by Moderator

To: DallasBiff

Get woke, go broke. Bye Bud.


22 posted on 05/02/2023 8:23:06 PM PDT by Repeal 16-17 (Let me know when the Shooting starts.)
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To: Drew68

it is better this way

just the silent majority

letting out a mighty roar

enough!


23 posted on 05/02/2023 8:27:06 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: DallasBiff
Modelo Especial

But Modelo Especial is just a regular lager, and not a light beer correct?

Not a bad brew, but if I want a light beer (almost never) I'll add the water myself.

24 posted on 05/02/2023 8:27:29 PM PDT by End Times Sentinel (In the conflict between the stone and the stream, the stream will always prevail.)
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To: Noumenon

I was at a Phillies game last Tuesday, and noticed I didn’t see one Bud Light other than those on display.
My son, who’s not a drinker, and is more socially liberal than I am, stated: “You know who drinks Bud Light? Construction workers, Truck drivers, Soldiers, Cops, etc.
“You think they’ll cotton to Mulvaey? They just poked a hornet’s nest.”
Not to say it first, but this is a marketing disaster reaching beyond New Coke, maybe the Exxon Valdez is more accurate.


25 posted on 05/02/2023 8:29:50 PM PDT by End Times Sentinel (In the conflict between the stone and the stream, the stream will always prevail.)
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To: End Times Sentinel

modelo is AB


26 posted on 05/02/2023 8:30:01 PM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Noumenon

In both business and government, Leftist women are destroyers.


27 posted on 05/02/2023 8:32:07 PM PDT by JennysCool ("It's easier to fool people than to convince them that they have been fooled." - Mark Twain)
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To: Persevero

“So is Modelo ok?”

I hope so, Negro Modelo is about the only bottled beer I drink these days.


28 posted on 05/02/2023 8:33:24 PM PDT by doorgunner69 (Let's go Brandon)
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To: Fai Mao

They have, and it will only get worse. If I drink beer it was Budweiser. Never again! Hope InBev finds a good home for the horses, the last real studs in the company profile.


29 posted on 05/02/2023 8:34:47 PM PDT by foundedonpurpose (Praise Hashem, for his restoration of all things! )
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To: Noumenon
AB’s utterly tone deaf responses are also gratifying.

What we have here in the corporate world are aging owners and upper management still trying their best to be "hip" and deciding to turn over the marketing to "the new kids" just out of prestigious colleges.

The problem? "The new kids" are really, really stupid.

30 posted on 05/02/2023 8:36:44 PM PDT by JennysCool ("It's easier to fool people than to convince them that they have been fooled." - Mark Twain)
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To: cpdiii

We’re thinking alike. See my #30.


31 posted on 05/02/2023 8:40:05 PM PDT by JennysCool ("It's easier to fool people than to convince them that they have been fooled." - Mark Twain)
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To: Persevero

Drink Yuengling!


32 posted on 05/02/2023 8:45:38 PM PDT by 100%FEDUP
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To: Governor Dinwiddie

During the 80’s, I worked in Dallas at a Coca-Cola bottler and distributor. I participated in the intros of New Coke, Diet Coke, the triumphant return of “Classic” Coke and lots of other brand intros and changes.

I even survived the introduction of three liter returnable bottles - too heavy and would come crashing down daily at grocery stores around the Metroplex.

I was told that Coca-Cola, Dr Pepper and Pepsi would spend $100 million annually (in 80’s dollars) on marketing in our area, just to move the market share needle 1%. All three companies would hover between 30% and 33% of market share for their brands. We regularly had visitors from other states and countries that wanted to see Ground Zero in the sugar water battles in the US.

And here InBev loses 8% almost overnight ... unfathomable.

And they paid really good money for the privilege of a sales and marketing atomic wedgie.


33 posted on 05/02/2023 8:45:52 PM PDT by texas booster (Join FreeRepublic's Folding@Home team (Team # 36120) Cure Alzheimer's!)
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To: DallasBiff

If they want to turn it around they have to stand up to the lavender mafia…

Flat out say the following or something similar:

We are sorry, we should never have used a man pantomiming being a woman, primarily to an audience of children to represent us. While he is free to live his life however he chooses, we find this behavior reprehensible and repugnant.

We are sorry that we allowed our name to be associated with such things. Those who were responsible have been fired, and we assure we will never let it happen again.

A man is a man, he works hard, he plays hard, he enjoys the company of a good woman and an ice cold beer at the end of the day. A woman is a woman, and she works hard and plays hard, and enjoys the company of a fine man and an ice cold beer at the end of the day. We have worked hard for generations to be the beer you choose at the end of your day, and we are sorry that we allowed anything to interfere with that.

Do that and the the whackadoo leftist/lavender mafia will go bat crap crazy.. and AB will have to continue to stand up to them.. donate money to women’s sports, and work to keep men out of women’s sports… etc etc. basically embrace reality and don’t back down.

Completely flip the script and be known for standing up for the truth, and speaking that truth to the crazies and you turn things around almost overnight.

But they won’t have the intestinal fortitude to Buck the dominant idiotic narrative.. and speak the truth…


34 posted on 05/02/2023 8:46:21 PM PDT by HamiltonJay
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To: texas booster

See 34


35 posted on 05/02/2023 8:48:17 PM PDT by HamiltonJay
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To: DallasBiff

“Influencer” - Ha! Influenced people to change brands to something else.

Get these weirdos off the pedestal. That is the problem.


36 posted on 05/02/2023 8:56:50 PM PDT by meyer (FBI = KGB for the DNC; IRS = Gestapo)
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To: DallasBiff

Also, keep on the lookout for this other vintage version of Sillyboy Stink-Juice, from the brown-stained streets of Nancytown...


      

37 posted on 05/02/2023 8:59:46 PM PDT by Songcraft
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To: DallasBiff

This became a marketing nightmare when it became fun to dump on the feckless idiots who caused it. Which it is. Anything else they could have weathered out. Not ridicule.


38 posted on 05/02/2023 9:05:11 PM PDT by Billthedrill
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To: Persevero; doorgunner69
So is Modelo ok?

Also owned by InBev.
39 posted on 05/02/2023 9:09:29 PM PDT by Dr. Sivana ("If you can’t say something nice . . . say the Rosary." [Red Badger])
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To: Governor Dinwiddie
Datsun was canceled?"

I remember they changed their name, but I never heard why. Can you tell me "the rest of the story?"

40 posted on 05/02/2023 9:14:55 PM PDT by fini
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