If they want to turn it around they have to stand up to the lavender mafia…
Flat out say the following or something similar:
We are sorry, we should never have used a man pantomiming being a woman, primarily to an audience of children to represent us. While he is free to live his life however he chooses, we find this behavior reprehensible and repugnant.
We are sorry that we allowed our name to be associated with such things. Those who were responsible have been fired, and we assure we will never let it happen again.
A man is a man, he works hard, he plays hard, he enjoys the company of a good woman and an ice cold beer at the end of the day. A woman is a woman, and she works hard and plays hard, and enjoys the company of a fine man and an ice cold beer at the end of the day. We have worked hard for generations to be the beer you choose at the end of your day, and we are sorry that we allowed anything to interfere with that.
Do that and the the whackadoo leftist/lavender mafia will go bat crap crazy.. and AB will have to continue to stand up to them.. donate money to women’s sports, and work to keep men out of women’s sports… etc etc. basically embrace reality and don’t back down.
Completely flip the script and be known for standing up for the truth, and speaking that truth to the crazies and you turn things around almost overnight.
But they won’t have the intestinal fortitude to Buck the dominant idiotic narrative.. and speak the truth…
“A man is a man, he works hard, he plays hard, he enjoys the company of a good woman and an ice cold beer at the end of the day. A woman is a woman, and she works hard and plays hard, and enjoys the company of a fine man and an ice cold beer at the end of the day. We have worked hard for generations to be the beer you choose at the end of your day, and we are sorry that we allowed anything to interfere with that.”
Bravo. Yes, that is what AB should do.
Even if they did everything you suggested, AB has passed a point of no return. A critical mass of their former customers won’t believe them.
They won’t do it because it would require they walk the talk and get rid of their entire D.I.E. policies, programs, and organizations, and nearly all top management would need to resign. AB is probably not a great place to work at these days.