[BobL]

For those not familiar, the major beer producers LOCK-IN their input products (including hops, yeast, etc.) YEARS before their products reach the market. So, their best policy is to NOT anger their customers.

Oh well...that’s life.

[for-q-clinton]

So in other words they have to buy enough raw materials to make the beer as if their sales never dropped. LOL. They are screwed.

[Bubba_Leroy]

For those not familiar, the major beer producers LOCK-IN their input products (including hops, yeast, etc.) YEARS before their products reach the market.

I am betting they will start quietly selling inventory wholesale to no-name breweries to market under their own labels. When store shelves start to fill up with cheap generic beer you will know it is Bud Light.