I'm sure a lot of the dislike for soccer is because of how the Euro-trash worshipping section of liberalism always says America's lack of fondness for the sport is an intense character flaw (interesting these are the same people who tend to decry ALL American sports watching and probably never watch soccer either). But the blind slamming of a sport just because it's being discussed is not unique to soccer, some folks just have to share their taste no matter what.
Sports is anathema to liberalism. This love for soccer is more fake than Pam Anderson's DDs.
It is ironic in a sense because soccer is one of the manifestions of globalizations. It is not just American icons like McDonald's, Starbucks, or Microsoft doing this trick - the British have their own fronts for globalizations too.