Lifelock's Todd Davis: Identity for Sale

APRPEH ^ | 17 Iyar 5768/22 May 2008 | APRPEH

[APRPEH]

SAN JOSE, California (AP) -- Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.

Now, LifeLock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.

Attorney David Paris said he found records of other people applying for or receiving driver's licenses at least 20 times using Davis' Social Security number, though some of the applications may have been rejected because data in them didn't match what the Social Security Administration had on file.

Davis acknowledged in an interview with The Associated Press that his stunt has led to at least 87 instances in which people have tried to steal his identity, and one succeeded: a guy in Texas who duped an online payday loan operation last year into giving him $500 using Davis' Social Security number.

Paris said the fact Davis' records were compromised at all supports the claim that Tempe, Arizona-based LifeLock doesn't provide the comprehensive protection its advertisements say it does.

"It's further evidence of the ineffectiveness of the services that LifeLock advertises," said Paris, who is lead attorney on the three new lawsuits, the latest of which was filed this month.

[APRPEH]

Have you ever seen such a self serving comment as this? "My identity" is safe, nevermind the fouled up records of state DMVs, the inaccurate records and safety concerns of who knows how many illegally licensed drivers acquired a motor vehicle operator's license using the PII of Todd Davis, creep in chief of Lifelock. Whether it is illegal workers or terrorists or felons, Todd Davis's lust for competitive greed has served well the needs of the "bad guys", perpetrators of identity theft seeking to skirt the law to illegally obtain motor vehicle operator permits. more

[Panzerlied]

NOW WAIT JUST A MINUTE! It says right on my SS card, “Not to be used for identification”. Are you telling me the government lied and now EVERYBODY uses my SS number for identification? Sarc/off

[Positive]

Doesn’t the service indemnify the subscribers against financial loss?

[Blood of Tyrants]

Yes, up to $1 million.

[EveningStar]

TaЯd ping!

"Tard" refers to the ping list members and not to the subject of the thread!

List of Ping Lists

[APRPEH]

No. The guarantee is based upon their service working correctly. If you are a victim and the system worked, no million dollar guarantee. They will pay a legitimate service to fix your identity theft which their system was unable to prevent. Lawsuit accuses LifeLock of deception

The actual service guarantee states the company will only pay for expenses resulting from a defect in its service.

"It's just a bald warranty that offers nothing," said Robert Carey, one of Lane's attorneys.

Carey said the only way fraudulent activity could result from a defect on LifeLock's behalf was if the company failed to sign its customer up for a fraud alert or add its name to an opt-list. Even if that happened, Carey said, it would be difficult for a customer to prove it was LifeLock's fault.

[WOBBLY BOB]

does this mean no more ads on EIB radio and Paul Harvey?

[AngelesCrestHighway]

Lifelock morphs to Nutlock!....

[dhot]

WE can only hope.

[Sans-Culotte]

No. The guarantee is based upon their service working correctly. If you are a victim and the system worked, no million dollar guarantee.

I looked at their site after seeing a TV ad, and after looking at the "guarantee", I realized that it guaranteed nothing. Glad I wasn't the only one who took the time to read it.