Posted on 11/19/2010 6:42:53 AM PST by mikelets456
AFA's 2010 listing of top retailers and how they recognize Christmas Based on current advertising, below is a list of companies that avoid, ban, or use the term "Christmas" in their advertising. We will continually update the list, so check back often.
Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
Companies FOR "Christmas" updated 11-17-10 Amazon.com Bass Pro Shops Bed Bath & Beyond Belk Best Buy Big Lots Books-A-Million Cabella's Collective Brands Costco Dollar Tree Family Dollar Dollar General H.E.B. Stores Hallmark Harris Teeter Stores Hobby Lobby JC Penney JoAnn Fabrics & Crafts Stores Kmart kohl's Kroger Lowe's Macy's Meijer Menard's Michael's Stores Neiman Marcus Nordstrom Petsmart Pier One Imports Publix QVC Rite Aid Sears Super D Drug Stores Target Walgreens Wal-Mart/Sam's Club Companies marginalizing "Christmas" updated 11-17-10
Banana Republic Bath & Body Works Gap Stores Hancock Fabrics Hy-Vee Stores Old Navy Limited Brands Safeway Starbucks Toys R Us Whole Foods
Companies against "Christmas" updated 11-17-10 Barnes & Noble CVS Pharmacy Dick's Sporting Goods Office Depot Radio Shack Staples SUPERVALU Victoria's Secret
(Excerpt) Read more at action.afa.net ...
Bath & Body Works is for Christmas, but Victoria’s Secret is not? They are owned by the same company, Limited Group.
Victoria’s Secret afraid of offending Muslims?
What are those burkas hiding?
Dick’s has come around. Annoucement breaking:
Dick’s Sporting Goods has told AFA that “Christmas” will become a huge part of their advertising beginning November 28.
According to Vice-Chairman Bill Columbo, in a phone conference with AFA today, “We have made significant changes from past years, when ‘holiday’ was the dominant theme of our advertising.” Mr. Columbo told AFA that these changes were already in the works prior to AFA’s boycott announcement. He apologized for not returning AFA’s phone calls and letters earlier to convey this message.
Dick’s issued a statement to AFA and its pro-Christmas supporters, outlining their plans to incorporate “Christmas” in their advertising:
- Beginning November 28, Sunday newspaper inserts will read “Christmas 2010.” It will continue each Sunday through Christmas.
- Dick’s website will display the Christmas message prior to the first insert (next week) in time for Thanksgiving day.
- Television commercials running after November 28th will also refer to Christmas season.
As a result of Dick’s response, AFA is cancelling the boycott.
It is amazing to see the culture change that is occurring inside corporate board rooms. All across America, companies are coming to realize they should include Christ and Christmas in their advertising.
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