I remember when I was a little kid, my parents talking about the SS card being the MOTB. Then along came credit cards .they were the MOTB. When products started having those bar codes on them so they could be scanned MOTB .debit cards MOTB. Of course then there is the dreaded workplace safety stickers; 665 days without an accident OK, 666 days without an accident, well you know .MOTB.
I gather you enjoy being a frog in the bucket mocking the simmering fire underneath.