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The Political Savvy of Michelle Obama's Let's Move! Campaign (No, wait, she's serious!)
The Atlantic ^ | February 7, 2012 | Professor Marion Nestle

Posted on 02/07/2012 5:47:45 PM PST by 2ndDivisionVet

On the second anniversary of the campaign to fight childhood obesity, reflecting on how smart it was to target school lunch and food deserts.

On the occasion of the two-year anniversary of Michelle Obama's Let's Move! campaign, it's time to reflect again on what the campaign means for the White House, for childhood obesity, and for the food movement.

A year later, I summarized some of the campaign's accomplishments. From the beginning, I've been impressed with its smart choice of targets: to reduce childhood obesity by improving school food and inner city access to healthy foods.

I'm reminded of the political savvy that went into the campaign by an editorial in The Nation, "America's First Lady Blues." In it, Ilyse Hogue writes about Michelle Obama's careful treading of the fine line between marital independence and submission, using Let's Move! as an example.

Hogue praises Obama's choice of a target that looks "soft," but is anything but:

In an effort to fit Michelle's role into a traditional profile, the media constantly reminds us that her work is on presumably soft subjects, primarily her hallmark cause to end childhood obesity.... Slurs aside, what critics miss is that this campaign is not aimed at soft targets....

(Excerpt) Read more at theatlantic.com ...


TOPICS: Food; Government; Health/Medicine; Politics
KEYWORDS: education; food; michelleobama; obama
There's that code word: Social Justice.

Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (revised edition, 2007), Safe Food: The Politics of Food Safety (2003), and What to Eat (2006). Her most recent book is Feed Your Pet Right: The Authoritative Guide to Feeding Your Dog and Cat. She writes the Food Matters column for The San Francisco Chronicle and blogs almost daily at Food Politics.

1 posted on 02/07/2012 5:47:50 PM PST by 2ndDivisionVet
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To: 2ndDivisionVet
MOOchelle...

2 posted on 02/07/2012 5:52:02 PM PST by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: 2ndDivisionVet
Hey, Michelle...we like your "Let's Move," idea. We sure hope you do...and move out soon!
3 posted on 02/07/2012 5:53:15 PM PST by CitizenM (Obama's legacy will be to be remembered as The architect of the decline of the USA)
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To: 2ndDivisionVet
She also holds appointments as Professor of Sociology at NYU

That alone provides enough information to know, unless she worked in advertising or marketing, that at best, anything she professes, might make her competitive with a broken clock.

4 posted on 02/07/2012 5:59:29 PM PST by Calvin Locke
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Comment #5 Removed by Moderator

To: 2ndDivisionVet

6 posted on 02/07/2012 6:03:10 PM PST by Old Sarge (RIP FReeper Skyraider (1930-2011) - You Are Missed)
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To: CitizenM

7 posted on 02/07/2012 6:05:25 PM PST by Old Sarge (RIP FReeper Skyraider (1930-2011) - You Are Missed)
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To: 2ndDivisionVet

That just goes to show what a mean, nasty, racist bitch she is.


8 posted on 02/07/2012 6:05:31 PM PST by ImJustAnotherOkie (zerogottago)
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To: 2ndDivisionVet

and how many kids have lost weight, has the weight of kids gone down, ?

Has it hell, she had to choose an issue, Laura Bush was reading, Hillary women rights.
This lard arse does this while eating fries, burgers, ice cream, chips , ribs,etc and still this MSM covers for her and the fringe left still cannot see what a hypocrite she is.

If she was serious about weight then she would do something about food stamps, stop them getting junk food, let the,m only have healthy fresh veggies and fruit on food stamps

oh wait she would lose the black vote and the I love to sit around vote


9 posted on 02/07/2012 6:21:21 PM PST by manc (FOX, DRUDGE, HAS BEEN DISGUSTING IN THEIR BIASED ATTACKS V NEWT. I HATE OUR BIASED LIBERAL MEDIA.)
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To: manc
How in the hell can any reporter write about Michelle Obama as a patron of good health and exercise. For God's sake, she has a butt the size of a double wide and each and every time we see her at a meal, it would make a McDonald's double decker with an extra large order of fries look like health food. I think I am supposed to believe the press and not my lying eyes.

My criticism is not of the our First Lady but it is of the sycophantic ass kissing press.

10 posted on 02/07/2012 7:51:02 PM PST by cpdiii (Deckhand, Roughneck, Mud Man, Geologist, Pilot, Pharmacist. THE CONSTITUTION IS WORTH DYING FOR!)
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To: manc
How in the hell can any reporter write about Michelle Obama as a patron of good health and exercise. For God's sake, she has a butt the size of a double wide and each and every time we see her at a meal, it would make a McDonald's double decker with an extra large order of fries look like health food. I think I am supposed to believe the press and not my lying eyes.

My criticism is not of the our First Lady but it is of the sycophantic ass kissing press.

11 posted on 02/07/2012 7:51:37 PM PST by cpdiii (Deckhand, Roughneck, Mud Man, Geologist, Pilot, Pharmacist. THE CONSTITUTION IS WORTH DYING FOR!)
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To: 2ndDivisionVet
>The Political Savvy of Michelle Obama's Let's Move! Campaign"

We'll help you pack!!!

12 posted on 02/07/2012 10:48:43 PM PST by rawcatslyentist (Jeremiah 50:31 Behold, I am against you, O arrogant one,)
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