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Newspaper apocalypse looming? (Dinosaur Media DeathWatch™)
The Deseret News ^ | February 13, 2012 | Jamshid Ghazi Askar

Posted on 02/20/2012 11:21:39 AM PST by 2ndDivisionVet

A new study from the Pew Research Center's Project for Excellence in Journalism highlights an alarming trend among newspapers hoping to carve out a modicum of profitability through digital ad revenues: with very few exceptions, news organizations are failing to cash in on a lucrative form of online advertising.

While it's long been held that utilizing consumer data to match advertisers with targeted consumers is "the strategy that many experts consider key to the future of digital revenue," the Pew study reveals, "With only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users … (and) even the top news websites in the country have had little success getting advertisers from traditional platforms to move online. "

The non-profit journalism think tank Poynter Institute wrote Monday, "News organizations are doing a crummy job of capitalizing on online advertising’s growth. … Just three of the 22 outlets studied (by Pew) offered targeted advertising based on their readers’ searches, pages viewed or other activity."

The New York Times summed up the new study's major findings:(continued)

(Excerpt) Read more at deseretnews.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: craigslist; internet; media; newspapers
That a free site like Craigslist, started and run by Bay Area hippies, is killing the left-wing newspaper industry, makes me smile.
1 posted on 02/20/2012 11:21:49 AM PST by 2ndDivisionVet
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To: 2ndDivisionVet

These newspapers would be profitable if they printed stories fit for human beings to read.


2 posted on 02/20/2012 11:25:10 AM PST by Jack Hydrazine (It's the end of the world as we know it and I feel fine!)
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To: 2ndDivisionVet
I was listening to a couple of newspaper guys on the radio this weekend. The more liberal of the two was lamenting the death of newspapers and asking, “who's going to dig for the truth and expose corruption when the papers are gone?”

Seriously? (I should point out, this is Philadelphia) you have RAMPANT corruption in this city! You don't need to “dig” for it, it's right out in the open! If you ever read about it in the papers, it's because one of the corrupted is bragging about it!

Why would I buy a newspaper? It's inferior in every single way to the internet.

3 posted on 02/20/2012 11:27:27 AM PST by South Hawthorne (In Memory of my dear Friend Henry Lee II)
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To: Jack Hydrazine

Newspapers attract snooty liberals who believe commodities should be rationed as a form of fairness. They see themselves as in charge of and enforcing equal outcomes and parity.


4 posted on 02/20/2012 11:28:18 AM PST by Eric in the Ozarks (Beware the Sweater Vest)
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To: Jack Hydrazine

Actually, it is more of a newspaper “alpacalips”. Think of the newsies as minor cameloids, looking down their noses and spitting on the public’s beliefs.

Cameloids are as cameloids do.


5 posted on 02/20/2012 11:34:53 AM PST by GladesGuru (In a society predicated upon freedom, it is necessary to examine principles."...the public interest)
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To: South Hawthorne

I would buy newspapers if they didn’t have such a leftist agenda. As it is I can’t stand to read their garbage.


6 posted on 02/20/2012 11:41:45 AM PST by driftdiver (I could eat it raw, but why do that when I have a fire.)
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7 posted on 02/20/2012 11:44:06 AM PST by DJ MacWoW (America! The wolves are here! What will you do?)
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To: 2ndDivisionVet

“News organizations are doing a crummy job of capitalizing on online advertising’s growth”

Well, of course they’re dong a crummy job. Newspapers don’t know how to compete in the ad marketplace because they never had to compete before because they always had a local marketplace monopoly on ads. Until the Internet came along that is and destroyed those monopolies as well as destroying the local ad marketplaces themselves to boot.

Even if they could compete, newspapers are twelve years too late to the Internet party, and all the good Internet real estate has already been staked out, you know, sites like craigslist, ebay and amazon.

Add this to the fact that, as they’ve downsized the staff assigned to their traditional products, most newspapers have tried to assign these staff to their attempted digital products. So now you have pressmen, layout techs, copy techs and display ad salesfolk trying design websites and sell ads for the their digital products. About like trying to get blacksmiths to repair diesel engines. And the result shows. Newspaper web site as a group or some of the worse sites to navigate on the Internet. Talk about trying to pound square pegs into round holes.

Indeed, just like the original dinosaurs, newspapers are doomed because they are unable to adapt to their rapidly changing environment. And quite frankly, it couldn’t have happened to a better lot (the newspapers I mean, not the actual dinosaurs), as newspapers have exercised an abusive monopoly on the ad marketplace for far too long, not to mention their subversive history of trying to destroy the United States via the promotion of Communism, Marxism, Progressiveism and Obammunism.


8 posted on 02/20/2012 12:23:51 PM PST by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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To: 2ndDivisionVet

Newspapers could double or triple their readership and profitability if they would do one thing and that is to report honestly about the POS currently occupying the White House, expose it all and help get rid of him.


9 posted on 02/20/2012 1:01:06 PM PST by Newtoidaho (Fight organized crime. Vote out all incumbent Democrats!)
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To: 2ndDivisionVet

Liberals run newspapers the same way they run governments — with the philosophy that if a policy doesn’t work, keep doing it.

For example, the New York Times strongly supported Obama’s $878-billion stimulus program. The fact that it’s been an abject failure hasn’t stopped them from continuing to advocate for more stimulus. In the same way, the NYT’s policy of charging for Internet access has been a failure, since the company’s revenues have continued to plunge since its inception. Yet will the NYT end its revenue-destroying experiment and allow free access to its site so its readership will increase, thereby providing millions more potential customers for its advertisers who will be willing to pay higher advertising rates?

Of course not. Rather than admit it was wrong, the NYT would rather go out of business — after which it will be able to loftily blame the Internet for the failure of newspaper journalism, instead of blaming its own foolish policies for not using the Internet as advantageously as it could have so it could have stayed in business.


10 posted on 02/20/2012 1:06:31 PM PST by Bluestocking
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To: Newtoidaho
Newspapers could double or triple their readership and profitability if they would do one thing and that is to report honestly about the POS currently occupying the White House, expose it all and help get rid of him.

Nah. They're screwed. If they reported honestly, we would re-subscribe, but all the libs would drop theirs. We're too politicized a society now for an honest, middle-of-the-road approach to make it.

The only feasible business model is to pick an ideology and understand you are excluding half the market.

11 posted on 02/20/2012 3:42:02 PM PST by BfloGuy (The final outcome of the credit expansion is general impoverishment.)
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