They do need to be pursued and exposed, but within the context of history and the understanding of the 'viral' social media network. One colleague ended up canceling a fund raising event for a local shelter as one of the sponsoring companies was a makeup company selling product in China(China still requires animal testing to sell product there, not make...sell). Nothing the company representative said or documentation produced that they were leading the cause to change China's laws was sufficient. The whole event was canceled.
The other colleague was stalked on Facebook to her personal account. Her information is "public" and she lists herself as conservative and christian. Her posts are inspirational etc. The stalker came back to her business page and posted how this business owner is the type of business out to destroy America and she couldn't continue to be part of a business "relationship" like this.
And for FReepers who say to stay away from the likes of FB or the new Google +1, well any marketing guru will tell you otherwise. But there are inherent risks and they are increasing.
You see I am starting to view this whole matter of social media as the means of the 'boycott.' It is a viral marketplace, Managing social media complaints before they explode into Tweets, YouTube videos and Facebook shares
EBH....here you go...you hit the nail on the head...check this article. Basically social media has turned activism into a hyper drive mode
http://www.venturingcapital.com/
The only direct experience with that type of lib ‘social engineering’ was minimal in effect. in the late 90s/early 2000s I was involved with an off-road motorsports publication that was regularly attacked by the greenies and threatened (to ZERO effect) with boycotts and threats to advertizes. But that was SOP for green groups then and now.
The thing you are getting at is only counterable IMO, by a clean split. ‘Our side’ has to do business all but exclusively with our side, and that goes for hiring/employment as well as other economic decisions. Not all businesses would survive that, but the left will ‘end them’ eventually anyway. The recent Rush flap is proof positive.
As for FB/Social Media, same thing. we either unite and work together with each other and blacklist the left/leftists from all aspects of our lives or we lose. And yes I understand the deeper implications that has on friends/family. But it’s more obvious by the day that there’s no compromise with evil people and evil philosophy. It simply cannot happen and to accommodate it in business or personal issues is to give in to that evil.
IMO/FWIW.
“Gotcha” “OMG Did you See THIS?”, etc.
Chapter titles devolved to headlines devolved to screaming for attention.
With the plethora of exposure, we no longer have reasoned debate, thoughtful discussion, or the like.
TV, news, social media, etc. has become a race to get attention. Like a three-year-old yelling “look at me look at me”
Since there’s not a whole lot going on that requires 24/7 attention (never mind that there’s nothing new under the sun), society is gravitating to a weird bipolarization - anti-social behavior in public, and a morbid craving for company in the electronic world.