Randi Rhodes?
“You could make up the situation by advertising....but where do you cast your limited advertising dollars?”
Carbonite is now running commercials on HGTV - I just saw one about 30 minutes ago. Not saying they didn’t - but I’ve never noticed any Carbonite TV ads before.
I doubt that they are spending more on an HGTV ad than they did on a radio spot with Rush. Whether or not it will work is the question.
A week ago, in one of the post-announcement threads, was a post quoting management about the extremely high customer acquisition cost, and how renewals were the key to profitability.
The company's knee-jerk reaction to the mau-mauing by the cultural Marxists may get some of management invited to the next cocktail party.
However, I daresay that by "insulting by association" the conservative leaning customer base as targeted and developed by advertising on Limbaugh probably wasn't the best business move, especially by a company with such razor thin margins and more highly rated competitors.
In other posts, I've seen that they rank something around #9 in the backup biz.
I’ve noticed they are suddenly advertising on Fox..Ironic, they are still targeting an audience who leans right.