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Google withholding more data from marketers
DAC Group ^ | 3/29/2012 | Scott Ensign

Posted on 03/29/2012 12:30:31 PM PDT by ensignsj

It’s been just over five months since Google announced that it would withhold referrer data for signed-in users who click on organic search results. The result of that decision is that marketers who look at analytics (Google Analytics or otherwise) won’t be able to see what keywords were searched to generate a certain percentage of organic search traffic. At the time, Google’s Matt Cutts declared pretty emphatically that this would impact only a single digit percentage of organic traffic. That assertion was called into question right away, and there have been all kinds of anecdotal reports that show the percentage to be well into the double digits.

(Excerpt) Read more at blog.dacgroup.com ...


TOPICS: Computers/Internet; Miscellaneous
KEYWORDS: google; privacy; search
Is Google's secure search a win for privacy or a big loss for marketers? How should we all deal with the new realities of online data?
1 posted on 03/29/2012 12:30:38 PM PDT by ensignsj
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To: ensignsj

Firefox allows you to select the Search Engine you go to - just hit the “Down Arrow” and pick your selection. You can also “Manage Search Engines” and Delete any you don’t want used. I have the Ixquick Startpage selected - no Google here! :^)


2 posted on 03/29/2012 12:59:06 PM PDT by brityank (The more I learn about the Constitution, the more I realise this Government is UNconstitutional !!)
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To: brityank
OMG ru kidding? As if your favorite search engine isn't trafficking in all your stats?

Puh-Leeze!

3 posted on 03/29/2012 1:16:07 PM PDT by the invisib1e hand (tick..tick..tick...)
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To: brityank
OMG ru kidding? As if your favorite search engine isn't trafficking in all your stats?

Puh-Leeze!

4 posted on 03/29/2012 1:17:28 PM PDT by the invisib1e hand (tick..tick..tick...)
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To: the invisib1e hand
As if your favorite search engine isn't trafficking in all your stats?

Go look yourself - Ixquick Privacy - kind of hard to equate my stats without my specific IP>     :^)

5 posted on 03/29/2012 2:27:05 PM PDT by brityank (The more I learn about the Constitution, the more I realise this Government is UNconstitutional !!)
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To: brityank

call me a skeptic: every keystroke winds up in a database. therefore, as far as i’m concerned, every keystroke is for sale, and is traceable.


6 posted on 03/29/2012 3:59:06 PM PDT by the invisib1e hand (tick..tick..tick...)
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To: ensignsj

if google’s withholding (or not) anything, it’s because it’s to their economic advantage to do so.


7 posted on 03/29/2012 4:00:18 PM PDT by the invisib1e hand (tick..tick..tick...)
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