What you spend for anything in the area of looking good is spent on YOU. You spend nothing on the man himself. You don’t buy him dinner, you don’t spring for the many miscellaneous gifts and benefits that are commonly bestowed on you.
When I was back out on the dating scene (hated it) I had a few very desperate women try to buy me gifts. Even with a beautiful woman, desperation is a big turn off.
What do men value in women?