Posted on 12/22/2013 7:27:41 AM PST by upchuck
Of all of the dramas currently unfolding in the tech world right now, Microsoft’s is undoubtedly among the most intriguing. Years ago, just before Windows Phone was first released, industry watchers warned that unless Microsoft could make serious strides in the smartphone market, it would undoubtedly be doomed. Then the iPad and Android tablets began eating into PC shipments and analysts warned that unless Microsoft launched an immediate and aggressive attack on the tablet market, it would be steamrolled by Apple and Google. Fast forward to today and Microsoft’s global smartphone market share still sits in the low single digits. Microsoft’s new tablet platform, Windows RT, is all but dead. And yet despite all that, Microsoft is still thriving, having racked up a $5.24 billion net profit on more than $18.5 billion in revenue during its most recent quarter. But the Redmond, Washington-based giant is hardly in the clear.
Former Apple executive Michael Mace recently penned a piece on Microsoft’s current debacle. We covered some aspects of it earlier this week, but the broader, simpler theme is one that really is becoming an important question that more and more people are starting to ask:
Has Microsoft gone nuts?
Mace points to three rumors early on in his piece, and he notes that while they are all just rumors, they come from well-sourced reporters with solid track records.
“Those are just rumors, of course, but they’re coming from multiple reporters who have strong ties to Microsoft, which means they’re probably genuine plans or at least serious trial balloons,” Mace wrote. “Taken together, the reports give a picture of a company that’s laudably willing to revisit its assumptions, but that also seems to have lost track of what it’s trying to accomplish.”
There are even a few other gems out there that Mace didn’t cover. Is Microsoft going to give Samsung a $1 billion bribe to keep making Windows Phones (that it doesn’t even bother to promote)? Is Windows Phone 9 going to ditch the “Metro” interface partially or even completely?
So again, has Microsoft gone nuts?
Mace goes on to pick apart these specific reports and to offer some offer some unsolicited advice to his former rival, but the biggest takeaway goes back to his main point. Once Microsoft names its new CEO, his or her first and perhaps most important near-term task will be to prove to customers and investors that Microsoft has direction.
“The challenge for Microsoft’s new CEO is the same one Steve Ballmer has tried and failed to answer for years: Demand for Windows is declining because the platform hasn’t done anything new for a decade, while Microsoft doesn’t control the fast-growing segments in tablets and smartphones,” Mace said. “Microsoft tried to use Windows 8 to take over tablets. That failed. What do you do now?”
There’s nothing wrong with experimenting, of course, but Microsoft appears to be reversing course on some core moves that were supposed to carry the company forward through the “post PC” era. What’s more, these well-sourced reports suggest that some of the big changes Microsoft is considering might simply make matters worse. Would a free Windows Phone OS really be any more appealing to vendors that have already invested several years and tens of millions of dollars in Android (which also, of course, is already free)? Is paying Samsung $1 billion to keep making uninspired Windows Phones a smart long-term play when Samsung is in the process of launching its own Android rival?
Microsoft is not in dire straights. Not even close. But the challenges currently facing the company are real and the recent string of rumors noted above suggests that Microsoft still has no idea how it is going to address them.
Well I had Windows 8, upgraded to Windows 8.1 and loved it.
Unfortunately I am too wedded to Ubuntu, so I promptly installed that, but by far I thought it the most pleasant Windows I have yet tried.
Don’t backslide too far Windows. I believe you’re on the right track.
The desktop interface should be standard for PC’s while the metro interface is used for tablets and phones.
Who is the guy who thought it would b a good idea to use it as a computer UI for a computer OS people have gotten to know over 20 years?
Microsoft puts up crap but makes up for it in volume. If I weren’t forced to install their garbage win 8 and overpriced office I wouldn’t touch any of their products. Microsoft puts out junk and they can get away with it because of their market domination.
Buddhists might call it "karma". The Bible refers to it as "the Wrath of God". Either way, it seems to be happening.
My hope is that MICROSOFT gets back onto the right track. The RT/Metro crap was, I think, the single biggest bad decision the M'soft has ever committed.
The desktop machine is NOT going away any time soon, and M'Soft OWNS the desktop. What the WORKING world needs is tablets that run full Microsoft Office applications....not "Apps".
Once upon a time, M'soft at least somewhat understood that they had to consider the installed base and not to leave those many millions behind. But M'soft has apparently been infected with the Apple virus which says "screw the installed base, we're changing things, and to hell with you".
There are probably hundreds of thousands of dedicated machines costing $100,000 and up which REQUIRE software that runs under Windows. THOSE end-users simply cannot "change things" at the drop of a marketing meme.
This is true to the point that there is actually a market for PC's with modern processors, video capabilities, etc. that will run older versions of Windows.
What M'soft needs to do for those applications and customers is to make available downloadable, legal, working versions of ANY of the older Microsoft operating systems that will run as virtual machines under the new OS, and can run the dedicated software that all that (irreplaceable) hardware requires.
I'll go one step further.....installation of a new OS should ask the question "Run old OS and applications as virtual machine?", and then if the answer is "Yes", AUTOMATICALLY set things up to do precisely that, transferring the old OS and software to do so.
This automatically removes ALL the pain of an OS switch, and allows the customer to make the transition as quickly or as slowly as he/she wishes.
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