Posted on 01/31/2014 6:39:03 PM PST by gooblah
As it’s done for nearly a quarter of a century, Anheuser-Busch (BUD) will once again roll out splashy commercials during the Super Bowl to get people talking about Budweiser and, hopefully, drinking it. But a new report suggests that young adults—the prime demographic for these advertisements—will need a lot of persuading.
(Excerpt) Read more at finance.yahoo.com ...
Any variation of Bud is not really beer.
Last 1/6th barrel in the kegerator was Fat Tire. What next? It won’t be AB.
You’d salivate all over your $154.95 (plus shipping) Seahawks Perfromance Hoodies if you saw the liquor store around here that carries, no exaggeration, hundreds of beers, mostly foreign in single bottles, but many U.S. craft beers as well, none of them cheap, none of them mediocre.
A six pack of Bud long necks packed in snow is delicious after shoveling and blowing the driveway.
I never really drank and could never stand beer but as a kid I loved the old Miller Less Filling/Tastes Great commercials. From what I remember a lot of the 70s and early 80s beer commercials were actually something I liked to watch.
IPAs for People Who Don't Like IPAs
…new "high-oil" hops. Hop acids like humulone provide bitterness and preservative value, while oils contained in the plant give flavor and aroma—Citra's orange-soda-like thiol or the clove-like caryophyllene in Apollo...Some hops go from code name to industry darling to rarity in a season. Citra took off in Sierra Nevada's Torpedo—the most popular IPA in the country—and then became nearly impossible for craft brewers to find.
IPAs for People Who Don't Like IPAs
…new "high-oil" hops. Hop acids like humulone provide bitterness and preservative value, while oils contained in the plant give flavor and aroma—Citra's orange-soda-like thiol or the clove-like caryophyllene in Apollo...Some hops go from code name to industry darling to rarity in a season. Citra took off in Sierra Nevada's Torpedo—the most popular IPA in the country—and then became nearly impossible for craft brewers to find.
We like a pitcher of Blue Moon with orange slices.
After having learned to drink Bud, Busch, Schlitz, Coors, and PBR at college, I moved to San Fran in ‘73…and immediately discovered Anchor Steam. Wow — I loved it. That was only a few years after Fritz Maytag saved Anchor Brewing from bankruptcy. It’s still one of my all-time favorites, but locals Dan Gordon and Dean Biersch give them a run for their money starting in ‘88.
1965: THE MAYTAG ERA BEGINS
During a meal at the Old Spaghetti Factory, a North Beach restaurant known more for its eclectic décor and Anchor Steam® Beer than its spaghetti, a young Stanford grad named Fritz Maytag learned that the makers of his favorite beer were soon to close their doors forever. Despite its primitive equipment and financial condition, Fritz rushed to buy 51% of the historic little San Francisco brewery —for a few thousand dollars—rescuing Anchor from imminent bankruptcy.
1971: A BREWING RENAISSANCE
100 years after Gottlieb Brekle founded the brewery that became Anchor, Fritz began bottling Anchor Steam® Beer – the first bottled Anchor Steam® in modern times. By 1975, Anchor had produced four other distinctive beers, Anchor Porter®, Liberty® Ale, Old Foghorn® Barleywine Ale, and the first annual Christmas Ale. Though the terms “microbrewing” and “craft brewing” had yet to be coined, it was clear that Anchor was leading a brewing revolution in San Francisco.
The 20 some-things today (like my offspring) seem to prefer small, local, brewery beer.
As a twenty some-thing in the 1970s, I read that if you wanted to see what beer tasted like in the saloons of the Old West, let an Anchor Hocking Steam brew sit out until it was warm, before taking a drink.
Twice the alcohol and 10x the flavor.
The only way to get your beer delivered, by drone.
http://www.twincities.com/localnews/ci_25035543/minnesota-drone-beer-delivery-quashed-by-faa
BigGov says no but this cracked me up as I’m quite familiar with the location. Uff da!
A lot of the top microbrews are bought up now by the big guys. They are doing alright, I am sure. Beers like Fat Tire and Blue Moon are as common these days as the big brands whenever I’m out.
Yeah, this is indeed a golden time for beers, least for me, with nine craft breweries within (my) walking distance. I'm so going to enjoy Superbowl Sunday followed by the Winter Nationals while sipping that brew (and getting in about 17 miles on my feet.)
“Any variation of Bud is not really beer.”
Is that why AB doesn’t sell any?
Mmm... Anchor Old Foghorn, if you’ve got the patience to let the barleywine age enough. Fresh, it is so so, but give it time in the bottle, and it just gets better and better.
And, well, if you can find it Deschutes Abyss is perhaps the finest barrel aged Imperial Stout I’ve ever consumed. A local tavern is one of the few who lands a small keg every holiday season.
People of the past knew a lot about how to get what they wanted, they had ice shipments and long term ice storage, but even in places where that wasn’t available, or at least all summer long, they could still use dirt floor basements and water evaporation, and wet burlap, to substantially lower the temperature of beer enough to make it plenty drinkable.
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