I was curious what European city they filmed that ad in because I'm pretty certain there isn't a black man in America who dresses like that. Not even the gay ones.
Big problem: the front disc brake. It looks sporty, but if the spokes are not VERY strong and well tuned, in a hard stop the hub stops and the tire continues to rotate a bit, bending the rim to the point where it must be replaced. There is nothing wrong with rim brakes.
The bike has fenders to stop splashes.
I don’t know how well made it is, but I will see.