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Capture the ghettopotamus demographic, win over the masses.

I think there is something to that, but it has been fueled by the media shoving that crap at us for so many years, not by its merit.

And, it may be abating, witness the revolt against the nfl thugocracy.

[scrabblehack]

As recently as the 1990’s (maybe later), the number of McDonald’s that had failed was fewer than 10...maybe fewer than 5.

It was over 100 in one year (last year, I think...maybe the year before).