Posted on 08/14/2018 11:29:28 AM PDT by 2ndDivisionVet
Many companies take the approach of designing products, services and experiences that are targeted at the majority. And occasionally if there are resources and a strong business case, they turn their attention to serving niche audiences. But there are increasingly more anecdotes that support leaning into a different approach moving forward.
Design for the niche, win the masses.
A few weeks ago while I was in New York, I ate at a restaurant that was entirely gluten-free. I am gluten-free for health reasons, and it was a rare treat to go to a restaurant knowing I could eat everything on the menu.
My friends who ate with me do not have dietary restrictions, so they don't care if the food is gluten-free, as long as it tastes good. But I care. And because when we're together, they want to include me, they will look for a restaurant that has plenty of options for me to eat.
That restaurant was designed for the niche audience of gluten-sensitive consumers. But it is enjoyed by the masses, who just enjoy good food. Conventional wisdom says you should design for the majority, even if it means alienating diverse customer groups with unique needs. But as the U.S. quickly marches toward being a minority-majority society, the days of winning with this approach are numbered....
(Excerpt) Read more at forbes.com ...
Smitty’s Tenderloins
http://www.smittystenderloins.com/index2.php#/home/
Buy Mexican Coke. It’s available in most grocery stores now.
How can a group that comprises 13% of the population make a company the number one fast food king? Could not occur if the entire population eats their daily.
Because they’re the easiest to fool with their junk?
As recently as the 1990’s (maybe later), the number of McDonald’s that had failed was fewer than 10...maybe fewer than 5.
It was over 100 in one year (last year, I think...maybe the year before).
When McDonald’s caved and changed the oil they cooked their fries in they’ve been crap.
I had a really bad tv once. It wasn’t my white coworkers but the black coworkers who were front and center telling me which actors were black.
And so it is...but one should carefully read the contents label. The bold heche en Mexico label doesn't guarantee cane sugar as a sweetener. Mexican Coke bottles at several local chain grocery stores in fact have HFCS while still charging a premium price.
How ironic that heche en Mexico Coca-Cola made for domestic use contains HFCS while the export to US contain cane sugar. More illegal border jumping going on in some spots!
And that’s done on purpose too, all by design.
Create that fake image of what is “normal”.
Mexicans are the top consumers of Coke in the world.
They have been for well over a decade.
I wonder how the human race survived before "gluten free" became a health mantra.
Listen to the music in their commercials.
It will tell who they are marketing to.
The news is tailored to the people who are led to buy what they are advertising on the t.v. tube. It is marketing products, by keeping the news at a 4th grade level and advertising at a 10th grade level. The advertising is more sophisticated than the programs.
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