Keyword: marketing

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  • Facebook helps small businesses increase sales, attract customers

    11/11/2017 4:35:39 PM PST · by 2ndDivisionVet · 1 replies
    Vietnam.net ^ | November 12, 2017
    Sheryl Sandberg, Facebook’s chief operating officer, met with small business owners who are using the social network to grow their business in Viet Nam and internationally on the sidelines of APEC Summit 2017 in the central city of Da Nang on Thursday. “Small businesses are at the heart of our economies – and create the majority of new jobs all around the world. We recently teamed up with MorningConsult for an Economic Impact Survey to understand how small business owners are growing their companies, hiring more employees, and contributing to their communities,” Sandberg said. “In Asia and the Pacific region,...
  • This Luxury Cannabis Company Is Completely Revolutionizing the Way We Think About Weed

    11/10/2017 6:36:48 AM PST · by 2ndDivisionVet · 173 replies
    POP SUGAR ^ | November 9, 2017 | Nicole Yi
    As marijuana legalization continues across the country, weed is becoming increasingly mainstream. However, as much as the stoner stereotype has evolved into a broader label that also encompasses CEOs, educated millennials, and the Spicolis of the world, it still has a negative connotation. Industry leaders have quickly learned that destigmatizing marijuana use begins with educating the public, but Adrian Sedlin of Canndescent has figured out that, as with anything, it's really all about branding. Sedlin's luxury cannabis company offers premium flower alongside sophisticated packaging that no other company in the current market rivals. One look and I can almost guarantee...
  • Cutco Probably Asked You to Sell Knives. Now It’s Getting Sued.

    10/18/2017 6:39:03 AM PDT · by C19fan · 73 replies
    Daily Beast ^ | October 18, 2017 | Katie Zavasaski
    Just after graduating from high school, Nicholas LeBerth got an ambiguous letter inviting him to an job interview. The firm was called Vector Marketing and it promised generous compensation and flexible work schedules. The job was selling kitchen knives, first to his parents. “I started mostly trying to sell to my family and ran out of them to sell to in like two weeks,” LeBerth told The Daily Beast.
  • Ex-employees allege Macy’s profiles Asian customers: suit

    09/10/2017 8:31:42 PM PDT · by ConservativeStatement · 9 replies
    New York Post ^ | September 8, 2017 | Kaja Whitehouse
    After settling allegations that it unlawfully detained black customers, Macy’s is now picking on Asians, according to a lawsuit filed by four former employees of the company’s flagship store in Herald Square. Managers in the cosmetics and fragrance department of Macy’s flagship store “repeatedly directed … sales associates to racially profile customers of Asian descent” out of fear that they were secretly black marketers, according to a Manhattan federal lawsuit.
  • 9 Simple eCommerce Content Marketing Tips You Can Start Using Today

    09/10/2017 10:13:56 PM PDT · by 2ndDivisionVet · 4 replies
    Small Business Trends ^ | September 10, 2017 | Ronald Dod
    Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn about a company and its products through content like blogs and articles, as opposed to advertisements. As if that wasn’t enough, content marketing tends to cost about 60 percent less than other types of conventional marketing and generates about three times more leads. Tips on Content Marketing for eCommerce However, content marketing can be difficult to...
  • Rumored DNC motto ripped straight from Papa John's Pizza

    07/21/2017 6:54:59 AM PDT · by ptsal · 39 replies
    Washington Examiner ^ | July 20, 2017 | Becket Adams
    [snip] It may come as an unpleasant surprise to the party's supporters, then, to learn that the Democrats' rumored message for the 2018 midterms is the following: "A Better Deal: Better Skills, Better Jobs, Better Wages." Sweet fancy Moses. That's basically the Papa John's Pizza slogan ("Better ingredients. Better pizza. Papa John's"), but in reverse.
  • President Trump and Pope Francis Really Understand Their Markets

    05/29/2017 10:50:27 AM PDT · by 2ndDivisionVet · 7 replies
    Real Clear Markets ^ | May 29, 2017 | Portia M.E. Mills
    “President Trump and Pope Francis have little in common,” Time observed in anticipation of the first meeting between the two leaders last week. While this may be true superficially, the president and the pope have something very important in common: They understand their markets. From an economic perspective, these two men are both supplying something — call it a message — based on real demand. Love them or hate them, the leader of the Roman Catholic Church and the leader of the Free World are men of their time in ways that, say, Pope Emeritus Benedict and former presidential hopeful...
  • Civil Rights Icon John Lewis Digs Into History of Civil Rights Movement [Selling Stuff]

    04/03/2017 4:45:20 AM PDT · by SoFloFreeper · 14 replies
    WLRN-TV ^ | 4/3/17 | Amanda Rabines
    Hundreds of Miami-Dade County students had a chance to meet Georgia Congressman and civil rights icon John Lewis at the New Birth Baptist Church in Opa Locka Saturday. Lewis was there to talk about his trilogy graphic novel “March”—co-authored by his political aide Andrew Aydin and illustrated by Nate Powell.
  • Starbucks Gives Away Free Coffee--But There's a Catch

    04/01/2017 11:49:49 AM PDT · by AbolishCSEU · 68 replies
    News10ABC ^ | 3/31/17 | Web Staff
    Starbucks will give you free coffee if you're willing to talk to someone with an opposing political view
  • Trump's repetitive rhetoric is a trick used in advertising

    02/17/2017 12:37:23 PM PST · by DUMBGRUNT · 31 replies
    youtube ^ | 17 Feb 2017
    The style of repetition isn’t lost on linguists, who say his speech is similar to what advertisers use to get people to buy products. And it’s working, thanks to the makeup of our brain. “This is something taught in every marketing class,” he said. “He knows how to use your brain for his advantage… Trump is always selling. He’s selling himself.”
  • The Long, Slow Trek To Get Americans To Eat Camel Meat

    02/02/2017 3:13:19 PM PST · by nickcarraway · 75 replies
    NPR ^ | February 2, 2017 | Erica Berry
    The first time Somali-American chef Jamal Hashi put camel meat on his menu in Minneapolis, it didn't go well. He tried grinding it into a burger and using chunks of it in a spicy stew, but no matter, the texture was bad and the sales were worse. "It was like chewing on a patty of rubber bands," he said of the burger. At its best, camel meat tastes much like lean beef. But certain cuts can be tough, and if the meat comes from an old camel, it can also taste gamey. Hashi had used a shoulder cut, and neither...
  • Canadian ‘conservative’ senator wants to ban marketing to children

    10/02/2016 8:09:20 AM PDT · by Sean_Anthony · 3 replies
    Canada Free Press ^ | 10/02/16 | Arthur Weinreb
    Liberals, Tories, same old story. That expression has never been more meaningful than it is today Earlier this week, Senator Nancy Greene Raine introduced Bill S-228 in the Senate. Known as the Child Health Protection Act, the bill calls for amendments to the Food and Drug Act that would prohibit the marketing of food and drinks directly to children. If Greene Raine gets her way, there will be no more marketing to children. No McDonald’s Happy Meals with toys. No more Tony the Tiger or other cartoon characters emblazed on cereal boxes. And companies such as McDonald’s and Wendy’s will...
  • “Hot Lesbian” Ad Gets Canadian Oil Sands More Publicity Than It Deserves

    08/02/2016 10:05:26 AM PDT · by bananaman22 · 27 replies
    Oilprice.com ^ | 02-08-2016 | Canada Is Weird
    n possibly one of the biggest marketing blunders of the millennium, a Canadian Oil Sands group has managed to alienate groups from almost every walk of life with their recent Facebook meme that prompted people to choose Canadian oil over Saudi oil—because, as the meme read, “In Canada, lesbians are considered hot! In Saudi Arabia, if you’re a lesbian, you die!” The ad went on to query, “Why are we getting our oil from countries that don’t think lesbians are hot?” You might be thinking that the Coke/New Coke marketing blunder was bad, but the hot-lesbian ad, particularly in today’s...
  • NH: Veteran Car Dealer Cashes in On Popularity of AR15 rifles

    06/27/2016 3:01:43 AM PDT · by marktwain · 5 replies
    Gun Watch ^ | 18 June, 2016 | Dean Weingarten
    A New Hampshire business is cashing in on the high popularity of the AR15 style rifles. Owner Mike Hagan is a combat vet of Afghanistan.  His company offers a veterans' discount as well.  He isn't intimidated by political correctness. From nh1.com: Owner Mike Hagan, of Hagan's Motor Pool Auto Repair and Sales, told Fox25 that several people have taken him up on the deal so far. “I have given away four AR-15s and one 9mm handgun, which is the other option if you don't want the AR-15,” he said. Hagan has partnered with a nearby gun store for the...
  • Budweiser Just Renamed Its Beer 'America'

    05/10/2016 10:14:23 AM PDT · by Zakeet · 22 replies
    Time ^ | May 10, 2016 | Eliana Dockterman
    Just in case Budweiser's galloping horse-filled commercials overlaid with text like "not soft," "not small," "not imported" wasn't a tipoff, the beer company wants you to know that they’re American as apple pie. (Well, except for the fact that they’re owned by Belgian corporation Anheuser-Busch, but let's not get bogged down in minutia.) The company will double down on its patriotism this summer when it renames itself "America."
  • This is what the Trump campaign is mailing out to Iowa Voters [vanity]

    01/30/2016 3:22:57 PM PST · by springwater13 · 25 replies
    Last night poster IwaCornDogs on Free Republic posted what Trump's campaign is mailing to Iowans. The poster scanned the letter and you can read it at the link. The letter nicely asks for support and explains how easy it is to caucus, provides the voter's caucus location, and also a voter registration form to change their registration from independent to republican at caucus night. Probably hundreds of thousands of Iowans are receiving these letters. There are no vile scare tactics or attacks. There is no begging you for money or donations. It simply tells you how to caucus for Trump...
  • Star Wars isn't a movie franchise. It's a toy franchise.

    12/21/2015 9:12:59 AM PST · by dennisw · 41 replies
    theweek.com ^ | September 4, 2015 | scott meslow
    Happy Force Friday. If you're celebrating Force Friday, I assume you're reading this story while standing in line at your nearest Toys "R" Us. If you're not celebrating Force Friday, I assume you have no idea what I'm talking about. Force Friday, like May the Fourth, is a day devoted to Star Wars. (Yes, Star Wars has two unofficial holidays.) But while May the Fourth began as a fan-driven event, Force Friday is pure corporate synergy. Starting on Wednesday evening, and continuing for the next 18 hours in 12 countries around the world, Disney-affiliated YouTubers showed off the wide range...
  • Paul Singer: Gay Marriage’s Time Has Come

    11/01/2015 6:03:17 AM PST · by NKP_Vet · 24 replies
    http://observer.com ^ | March 4, 2014 | Paul Singer
    On Feb. 24, the Citizens Committee for New York City, a civic group founded in 1975 at the apex of the city’s fiscal crisis, honored the legal giants David Boies and Ted Olson. Paul Singer, the CEO of Elliott Management, presented them with the New Yorker for New York Award. Below are Mr. Singer’s remarks. It is my honor to present tonight’s New Yorker for New York Award to Ted Olson and David Boies. Ted and David are receiving this award for their tireless work on behalf of marriage equality—the right of gay and lesbian couples to participate equally with...
  • Is Rush Promoting Trump to Build up his Sagging Audience?

    09/05/2015 4:15:09 AM PDT · by Cincinatus' Wife · 184 replies
    September 4, 2015 | Vanity
    I've been trying to figure out why Rush is doing daily Trump clean up exercises (latest was his Friday deconstruction and then reframing of Trump's less than stellar performance on Hugh Hewitt's show), along with his breathless cheerleading; it's not the Rush Limbaugh Show anymore, it has become the The Donald Show. Then this morning I read that Megachurch Pastor Paula White has married her 3rd husband (she's his 4th) = 6 marriages. I'd looked her up because she's a good friend of Donald Trump (promotes his books and he promotes her) who is going to arrange a sit down...
  • Papal visit organizers unveil marketing campaign

    08/27/2015 4:37:51 PM PDT · by BlatherNaut · 13 replies
    phillyvoice.com ^ | 8/26/15 | John Kopp
    Organizers for the World Meeting of Families announced Wednesday a grassroots marketing campaign aimed at encouraging business and residential participation during the papal events in late September. Standing outside Jack's Firehouse in Fairmount, WMOF Executive Director Donna Crilley Farrell unveiled window signage and buttons depicting Pope Francis alongside the marketing slogan #OpenInPHL. The signage and buttons will be distributed to businesses throughout Center City as part of the "I'll Be There" campaign. Businesses that will be open during the papal visit are being asked to use the window signs. The marketing campaign comes amidst residential grumbling regarding the massive street...