Keyword: marketing

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  • “Hot Lesbian” Ad Gets Canadian Oil Sands More Publicity Than It Deserves

    08/02/2016 10:05:26 AM PDT · by bananaman22 · 27 replies ^ | 02-08-2016 | Canada Is Weird
    n possibly one of the biggest marketing blunders of the millennium, a Canadian Oil Sands group has managed to alienate groups from almost every walk of life with their recent Facebook meme that prompted people to choose Canadian oil over Saudi oil—because, as the meme read, “In Canada, lesbians are considered hot! In Saudi Arabia, if you’re a lesbian, you die!” The ad went on to query, “Why are we getting our oil from countries that don’t think lesbians are hot?” You might be thinking that the Coke/New Coke marketing blunder was bad, but the hot-lesbian ad, particularly in today’s...
  • NH: Veteran Car Dealer Cashes in On Popularity of AR15 rifles

    06/27/2016 3:01:43 AM PDT · by marktwain · 5 replies
    Gun Watch ^ | 18 June, 2016 | Dean Weingarten
    A New Hampshire business is cashing in on the high popularity of the AR15 style rifles. Owner Mike Hagan is a combat vet of Afghanistan.  His company offers a veterans' discount as well.  He isn't intimidated by political correctness. From Owner Mike Hagan, of Hagan's Motor Pool Auto Repair and Sales, told Fox25 that several people have taken him up on the deal so far. “I have given away four AR-15s and one 9mm handgun, which is the other option if you don't want the AR-15,” he said. Hagan has partnered with a nearby gun store for the...
  • Budweiser Just Renamed Its Beer 'America'

    05/10/2016 10:14:23 AM PDT · by Zakeet · 22 replies
    Time ^ | May 10, 2016 | Eliana Dockterman
    Just in case Budweiser's galloping horse-filled commercials overlaid with text like "not soft," "not small," "not imported" wasn't a tipoff, the beer company wants you to know that they’re American as apple pie. (Well, except for the fact that they’re owned by Belgian corporation Anheuser-Busch, but let's not get bogged down in minutia.) The company will double down on its patriotism this summer when it renames itself "America."
  • This is what the Trump campaign is mailing out to Iowa Voters [vanity]

    01/30/2016 3:22:57 PM PST · by springwater13 · 25 replies
    Last night poster IwaCornDogs on Free Republic posted what Trump's campaign is mailing to Iowans. The poster scanned the letter and you can read it at the link. The letter nicely asks for support and explains how easy it is to caucus, provides the voter's caucus location, and also a voter registration form to change their registration from independent to republican at caucus night. Probably hundreds of thousands of Iowans are receiving these letters. There are no vile scare tactics or attacks. There is no begging you for money or donations. It simply tells you how to caucus for Trump...
  • Star Wars isn't a movie franchise. It's a toy franchise.

    12/21/2015 9:12:59 AM PST · by dennisw · 41 replies ^ | September 4, 2015 | scott meslow
    Happy Force Friday. If you're celebrating Force Friday, I assume you're reading this story while standing in line at your nearest Toys "R" Us. If you're not celebrating Force Friday, I assume you have no idea what I'm talking about. Force Friday, like May the Fourth, is a day devoted to Star Wars. (Yes, Star Wars has two unofficial holidays.) But while May the Fourth began as a fan-driven event, Force Friday is pure corporate synergy. Starting on Wednesday evening, and continuing for the next 18 hours in 12 countries around the world, Disney-affiliated YouTubers showed off the wide range...
  • Paul Singer: Gay Marriage’s Time Has Come

    11/01/2015 6:03:17 AM PST · by NKP_Vet · 24 replies ^ | March 4, 2014 | Paul Singer
    On Feb. 24, the Citizens Committee for New York City, a civic group founded in 1975 at the apex of the city’s fiscal crisis, honored the legal giants David Boies and Ted Olson. Paul Singer, the CEO of Elliott Management, presented them with the New Yorker for New York Award. Below are Mr. Singer’s remarks. It is my honor to present tonight’s New Yorker for New York Award to Ted Olson and David Boies. Ted and David are receiving this award for their tireless work on behalf of marriage equality—the right of gay and lesbian couples to participate equally with...
  • Is Rush Promoting Trump to Build up his Sagging Audience?

    09/05/2015 4:15:09 AM PDT · by Cincinatus' Wife · 184 replies
    September 4, 2015 | Vanity
    I've been trying to figure out why Rush is doing daily Trump clean up exercises (latest was his Friday deconstruction and then reframing of Trump's less than stellar performance on Hugh Hewitt's show), along with his breathless cheerleading; it's not the Rush Limbaugh Show anymore, it has become the The Donald Show. Then this morning I read that Megachurch Pastor Paula White has married her 3rd husband (she's his 4th) = 6 marriages. I'd looked her up because she's a good friend of Donald Trump (promotes his books and he promotes her) who is going to arrange a sit down...
  • Papal visit organizers unveil marketing campaign

    08/27/2015 4:37:51 PM PDT · by BlatherNaut · 13 replies ^ | 8/26/15 | John Kopp
    Organizers for the World Meeting of Families announced Wednesday a grassroots marketing campaign aimed at encouraging business and residential participation during the papal events in late September. Standing outside Jack's Firehouse in Fairmount, WMOF Executive Director Donna Crilley Farrell unveiled window signage and buttons depicting Pope Francis alongside the marketing slogan #OpenInPHL. The signage and buttons will be distributed to businesses throughout Center City as part of the "I'll Be There" campaign. Businesses that will be open during the papal visit are being asked to use the window signs. The marketing campaign comes amidst residential grumbling regarding the massive street...
  • The Marketing of Aborted Baby Parts

    07/16/2015 9:11:38 PM PDT · by Morgana · 4 replies ^ | August 5, 2014 | Mark Crutcher
    Original Release Date: February, 2000 Updated: March, 2007 In April of 1997, Life Dynamics began an undercover investigation into the marketing of body parts harvested from babies killed by elective abortions. This investigation lasted approximately 31 months. Most of the information in this report was provided by employees who worked at Comprehensive Health for Women (Comp Health) – a Planned Parenthood abortion clinic located in Overland Park, Kansas. The System Federal laws, and many state laws, make it illegal to buy or sell human bodies or body parts. However, they can be legally donated for medical research and certain other...
  • Coca-Cola sends a message with label-free cans (Promotes Tolerance)

    07/08/2015 1:05:17 PM PDT · by PROCON · 45 replies
    cnn ^ | July 8, 2015 | Wyatt Massey
    (CNN)—Coca-Cola wants everyone to imagine a world without labels. And as an example, the beverage company is dropping its own. Coke has introduced a new version of its iconic red-and-white can in Middle Eastern countries for Ramadan, the Muslim holiday that ends July 17. The new red cans feature Coke's signature dynamic ribbon but not the words "Coca-Cola" and are intended to promote open-mindedness and tolerance. The backs of the cans bear the message "Labels are for cans, not people."
  • Perhaps the greatest marketing blunder in history?

    05/30/2015 1:16:44 PM PDT · by freedumb2003 · 85 replies
    Darwn Central ^ | 5/30/2015 | Elmo Zoneball
    This is apparently a graphic used by Microsoft to tout their forthcoming OS upgrade, "Windows 10." It's seems the braintrust in Microsoft's marketing department are a little weak on 20th century history, otherwise they'd have realized the phrase "One product family. One platform. One Store." sounds like is was ripped from the pages of a political propaganda manual. Yes, the fools in Redmond have -- I give them the benefit of the doubt for now -- unwittingly paraphrased one of the most notorious political catchphrases of all time: Ein Volk, ein Reich, ein Führer – "One People, One Empire,...
  • Keurig’s K-Cup Screw-Up And How it K-pitulated Wednesday to Angry Consumers

    05/10/2015 9:36:50 PM PDT · by nickcarraway · 111 replies
    Washington Post ^ | May 7 | Fred Barbash
    It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, $18 for four blades, which then get thrown away. But it could also be called the Keurig “K-Cup” business model. Once a consumer buys the coffee machine, the coffee drinker may spend as much as $50 to $60 per pound on the coffee contained in the K-Cups, considerably more than the cost of even Starbucks’s breakfast blend, which...
  • Hillary Hires Coke Marketing Exec [Trying to sell Hillary]

    01/13/2015 2:46:28 AM PST · by Cincinatus' Wife · 38 replies
    The Weekly Standard ^ | January 10, 2015 | DANIEL HALPER
    Hillary Hires Coke Marketing Exec Who Claimed to Be 'Blood Brothers' With Bill ".......The Wall Street Journal confirms that Clark indeed has taken an unpaid leave of absence from Coke. "Coca-Cola Co. North American Marketing Chief Wendy Clark is taking a leave of absence and is expected to advise potential presidential candidate Hillary Clinton , according to people familiar with the matter," the paper writes...... Interestingly, the hiring of a corporate marketing executive is something Hillary has tried before. In her 2000 Senate run from New York, the then-first lady hired a man named Dwight Jewson, who helped make Doritos...
  • ‘The Interview’ Release: More Than 300 Theaters Aboard As Deadline Passes

    12/24/2014 2:59:48 AM PST · by TigerLikesRooster · 21 replies
    Deadline ^ | December 23, 2014 | Lisa de Moraes and Nellie Andreeva
    ‘The Interview’ Release: More Than 300 Theaters Aboard As Deadline Passes by Lisa de Moraes and Nellie Andreeva December 23, 2014 6:14pm 2ND UPDATE. 6:22 PM: Sony Pictures’ president of Worldwide Distribution Rory Bruer tonight told Deadline’s Mike Fleming Jr that more than 300 theaters lined up to screen The Interview. That total includes most major cities — New York, Los Angeles, Houston, Cleveland, Phoenix and Dallas among them — and more theaters than anyone expected considering the late notice and the fact Sony is finalizing plans to simultaneously release The Interview via a VOD/streaming strategy. 'The Interview' Release: Who's...
  • Carol Everett Describes Abortion Counseling

    12/02/2014 3:13:00 PM PST · by Morgana · 4 replies
    Clinic Quotes ^ | April 26, 2013 | Sarah Terzo
    From former clinic worker and clinic director Carol Everett: “It was always difficult to find and train telemarketers who could call themselves “counselors” while selling abortions. “We’re helping women,” I had to remind them constantly. Those who didn’t buy my pitch quickly left. I started to believe my own rhetoric. I had to be convincing in order to persuade my telephone counselors, but each time I met with Chuck, I was quickly snapped back to reality. We were in the business of making money, a lot of it.” Carol Everett with Jack Shaw, Blood Money (Oregon: Multnomah Press Books, Questar...
  • Abortion Counselor: I Was Trained to “Hook the Sale”

    12/02/2014 2:47:59 PM PST · by Morgana · 10 replies
    Clinic Quotes ^ | September 20, 2012 | Sarah Terzo
    “I was trained by a professional marketing director in how to sell abortions over the telephone. He took every one of our receptionists, nurses, and anyone else who would deal with people over the phone through an extensive training period. The object was, when the girl called, to hook the sale so that she wouldn’t get an abortion somewhere else, or adopt out her baby, or change her mind. We were doing it for the money.” –Nina Whitten, chief secretary at a Dallas abortion clinic under Dr. Curtis Boyd Personal Testimony at “Meet the Abortion Providers” conference
  • Malaysia Airlines apologizes for tweet, posts loss

    11/29/2014 7:37:50 AM PST · by DoodleDawg · 7 replies ^ | 11/29/14 | Eileen Ng
    ...However, its marketing strategy came under fire after the airline tweeted Thursday, "Want to go somewhere, but don't know where?" It removed the tweet Friday, saying it was meant to inspire travelers but "unintentionally caused offence to some."
  • 'If my kids want to go to college, they'll have to pay themselves'

    10/28/2014 5:03:57 PM PDT · by CorporateStepsister · 124 replies
    Daily Mail ^ | 28 October 2014 | Erin Clements for MailOnline
    A father of eight has sparked controversy by refusing to save money for his children’s college education. Guerilla Parenting author David T. Fagan told the Washington Post that college is 'a lot of wasted time' and if his children want to attend, they will have to pay for it themselves. The 37-year-old marketing entrepreneur, whose family lives in Orange County, California, added to MailOnline: 'The focus is too much on a piece of paper and not enough on self-reliance.'
  • Profit or Prejudice? Race Sensitivity Creates New Marketing Risks

    09/14/2014 9:49:46 AM PDT · by Kaslin · 26 replies ^ | September 14, 2014 | Autry J. Pruitt
    When Pepsi-Cola President Walter Mack recognized his company could sell more product to black Americans in the 1940s, he initiated a racially-targeted marketing effort to increase sales. It worked and the company’s market share rose dramatically in just a few years. The strategy was so successful, some inside the company were concerned it might be off-putting to white consumers, prompting Mack to declare that Pepsi would not, “become known as a n----r drink.”This infamous racial slur, unapologetically stated in the presence of African-American ad executives, ran through my mind after reading media reports about the racist emails from Atlanta Hawks...
  • Gun Control is Marketed as Something for Nothing

    06/20/2014 2:12:39 PM PDT · by marktwain
    Gun Watch ^ | 19 June, 2014 | Dean Weingarten
    The vast majority of those who support more infringements on the Second Amendment do so from ignorance.    Those who actively push for a disarmed public are offering people who do not own guns a variation on the theme of something for nothing.   It goes like this:  Let us take something from *them* (people who value the second amendment) and we will make *you* safer.   The best part of this deal: it costs you *nothing*!   It is another form of spending other peoples money. I remember an old joke to this effect from the Vietnam war....
  • Study: Michelle Obama anti-fat group treats obese as 'idiots'

    06/11/2014 12:05:35 PM PDT · by Tolerance Sucks Rocks · 14 replies
    The Washington Examiner ^ | June 10, 2014 | Paul Bedard (Washington Secrets)
    Two major national anti-obesity campaigns supported by first lady Michelle Obama and former President Clinton treat overweight Americans as “idiots” too dumb to figure out what's good for them, according to a new academic study.Worse, said the study from a George Washington University professor, the Obama-backed Partnership for a Healthier America and Clinton supported Alliance for a Healthier Generation blame consumers and not the makers of unhealthy food for the obesity epidemic.“I found that these organizations might more appropriately be called the ‘Partnership for a Healthier Bottom Line,' ” said associate sociologist professor Ivy Ken in the influential academic journal...
  • Mexican pizza

    03/20/2014 11:40:53 AM PDT · by Racehorse · 25 replies
    Two alternative links from their website. 1. Pa La Raza 2. Menu in english? I and my family live in San Antonio for decades. Will . . . unless offered free samples and apologies from this guy . . . will never buy some pizza not offered in french nor german . . . more close to San Antonio history prior to the Mexican revolution. Something new is okay. Just don't brand it as traditional San Antonio.
  • Politically Incorrect Car Ads from Yesteryear

    02/19/2014 2:42:39 PM PST · by Impala64ssa · 103 replies
    Mad Men fans know women took a lot of sexist hits in the past when it came to advertising. Here’s a look at some of those cringe-worthy classics from the automobile world, along with some others that might make you question whether the good old days were always so good.
  • Taking Notes: How Black Friday Marketing Techniques Can Sell the ACA (Unintentional laff riot)

    11/29/2013 9:24:55 PM PST · by 2ndDivisionVet · 35 replies
    PoliticusUSA - Real Liberal Politics ^ | November 29, 2013 | Trevor LaFauci
    Contrary to popular belief, you don’t need that 52″ plasma TV. Yet today, you’re going to go out and try to buy it anyway. As millions of shoppers venture out today to brave the hoards of people buying unnecessary household items, millions more are sitting at home, either unaware or unconcerned that for the first time in their lives they have the opportunity to purchase affordable health care insurance. The contrast behind the two ideas is stark and it represents the massive challenge that the Obama Administration faces in encouraging millions of Americans to sign up via the online and...
  • Is the end near for J.C. Penney?

    09/27/2013 8:48:31 AM PDT · by SoFloFreeper · 90 replies
    WTVR-TV ^ | 9/25/13
    J.C. Penney’s stock hit a 13-year low Wednesday as investors grow increasingly concerned about the future of the 112 year old iconic American retailer. Shares plunged more than 15% at one point and briefly dipped below $10 a share — a level they have not touched since November 2000. Several analysts are predicting that J.C. Penney did not have a good back to school shopping season, and that sales continued to plummet in late August and early September. Investors had already been spooked by reports that J.C. Penney might be seeking to raise more cash through the sale of new...
  • Michelle Obama’s Food Marketing 101: The Hidden Persuaders

    09/19/2013 10:44:32 AM PDT · by NOBO2012 · 13 replies
    Michelle Obama's Mirror ^ | 9-18-2013 | MOTUS
    Lady M summoned the food and media industry to the White House yesterday to give them their marching orders recommended guidelines for advertising to children. Lady M, “convening” She opened by asking everyone present to pledge to work together on marketing healthy food to children: “You see, the average child watches thousands of food advertisements each year, and 86% of those ads are for products loaded with sugar, fat, salt,” she said that the event. “By contrast, our kids see an average of just one ad a week for healthy products like water to fruits and vegetables. Just one ad...
  • Jack Meakem

    09/07/2013 4:17:03 PM PDT · by RS_Rider · 11 replies
    A great American is dealing with his fathers fight with cancer and I would like to lead the way for Freepers to express their feelings toward a fellow in need. Glen has been hosting local radio show on the weekends and is a great spokesman for the conservative American cause. Please say a prayer for Glen and his father Jack in his time of need.
  • ‘Obamacare’ National Marketing Campaign To Cost Nearly $700 Million

    07/24/2013 4:47:54 PM PDT · by Nachum · 34 replies
    CBS Local, Chcago ^ | 7/24/13 | staff
    CHICAGO (AP) — It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so don’t be left out. Sound like a sales pitch? Get ready for a lot more. As President Barack Obama’s health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage. The campaign won’t come cheap: The total amount to be...
  • Plucking disgusting? Coat made from human chest hair

    06/24/2013 1:11:46 PM PDT · by Stoat · 30 replies
    The Sun (U.K) ^ | June 24, 2013 | Jack Hewitt
    Plucking disgusting? Coat made from human chest hair  Fur sale ... Ł2,499 coat made from chest hair  A JACKET made entirely from human CHEST HAIR has gone on sale. The furry fashion statement, which costs Ł2,499, uses a million hairs plucked from mens' pecs.     Cravendale milk producers Arla foods are hoping it will turn people on to their new drink Wing Co, which they call "the manly chocolate milk for men with added man". Man fuel ... Arla Food's solution to shaven-chests But we hope it doesn't have a dampening effect on appetites. It does go perfectly...
  • Game-Changers: 2 Innovations We’ll Use Daily in 5 Years

    04/01/2013 7:41:57 AM PDT · by 2ndDivisionVet · 8 replies
    American Express Open Forum ^ | January 22, 2013 | Katie Morell
    “Over the next five years,” says technology fortuneteller Daniel Burrus, “we are going to see a transformation in how we sell, market, communicate, elaborate, innovate, train and educate people.” Burrus has been following and (accurately) predicting technology trends for more than 30 years. He says when he was “talking about social media in the early ’90s, before the first Web browser.” When he talks, the technology industry listens. So what kind of “transformation” is Burrus talking about now? He starts by explaining a change in marketing. When the Monty Python franchise was lagging on DVD sales a few years back,...
  • Effective marketing on a shoestring budget

    03/07/2013 1:13:05 PM PST · by 2ndDivisionVet · 1 replies
    Pizza Marketplace ^ | March 5, 2013 | Alicia Kelso
    Mobile, digital, radio, TV, billboards and mailings all have their perks, but restaurant marketing doesn't have to be expensive to be effective. Fox's Pizza franchisee Scott Anthony has been searching for the right balance for the past two decades. He offered some approaches that have worked for his business during a recent educational session titled "Marketing on a Shoestring Budget." Getting started, he says, means building a "USP." "A 'Universally Selling Position' is a statement that emphasizes your strengths to your community. You have to be more than a generality," Anthony said. For example, Domino's is known for delivery, while...
  • Ritz crackpot - CEO stays in luxe hotel while (JC) Penney flounders

    02/11/2013 8:05:55 AM PST · by abb · 14 replies
    New York Post ^ | February 11, 2013 | James Covert
    JCPenney CEO Ron Johnson is mounting a radical overhaul of the flailing department-store chain — but that doesn’t mean he’s stuck at the office on nights and weekends. Over the past year, the former Apple exec only rarely spends a full work week at the retailer’s headquarters in Plano, Texas, sources told The Post. “He’s there four days a week, if that much,” according to one source close to the company. Commuting on a company jet from his home in Palo Alto, Calif., sources say Johnson stays during the week at Dallas’s swanky Ritz-Carlton hotel — a perk subsided by...
  • Telemarketing master! Funny....

    08/02/2012 2:00:42 PM PDT · by fabian · 17 replies
    YouTube ^ | 8/02/12 | fabian
    This is # 1 in a series of short instructional YouTubes on how to become a master salesperson. I know that many of us have chosen this field of work as the income can be quite good and it can be very enjoyable. So I am providing these as a public service to all conservatives, and yes, even you lefties who are help you become all that you can be!
  • Adidas Blasted Over New 'Shackle' Sneaker (Evokes Imagery of Slavery & Prison Chain Gangs)

    06/18/2012 3:08:03 PM PDT · by DogByte6RER · 29 replies
    Fox News ^ | June 18, 2012 | Perry Chiaramonte
    Adidas Blasted Over New 'Shackle' Sneaker Critics are fit to be tied over footwear giant Adidas' latest sneakers, which feature what looks like shackles attached to them. The JS Roundhouse Mids, which are due to be released in August, were previewed on the Adidas Originals Facebook page in a photo posted on June 14. Although the German company insists the design has nothing to do with slavery, its own promotional material isn't likely to quell criticism. “Got a sneaker game so hot you lock your kicks to your ankles?” reads a tagline posted beneath the picture. Many users left comments...
  • SD Mother Wins Nutella Lawsuit

    04/27/2012 6:27:30 PM PDT · by nickcarraway · 42 replies
    NBC San Diego ^ | Friday, Apr 27, 2012 | Lauren Steussy
    Marketing Nutella as “healthy” was deceptive, woman claimedA San Diego woman who claimed Nutella deceived consumers by marketing their product as “healthy” won a class-action lawsuit on Friday. Athena Hohenberg filed the lawsuit against Ferrero USA, Inc. – the makers of the chocolaty hazelnut spread – last February. Hohenberg said she learned through the grapevine what ingredients where actually in Nutella. She was surprised that the nutritional value in the spread "was the next best thing to a candy bar," read her complaint. At the time, Hohenberg was serving the spread to her four-year-old daughter, and didn't realize the product...
  • Campaign Epic Fail

    03/23/2012 8:24:19 PM PDT · by garjog · 10 replies
    Power line ^ | March 23, 2012 | by Steven Hayward
    Move over Etch-a-Sketch guy. Move over whoever thought of putting Michael Dukakis in a tank. ... There’s a new gold standard for political campaign ineptitude–this campaign bus from Canada:
  • What We All Deserve

    02/02/2012 3:31:00 AM PST · by scottfactor · 7 replies ^ | 02/02/2012 | Gina Miller
    The other day I was talking to Kipp Greggory, our morning talk show host, during whose program this radio blog broadcast airs. We do not see each other very often, but when we do, it’s a fast-paced gab fest! He brought up a point of aggravation to him that amazed me, because it is something that bothers my husband and me, as well, and I have not heard anyone else make the point. It is the profusion of advertising that appeals to the prevalent sense of entitlement that infects many people in our society today. You have heard the ads...
  • Why do Apple, Volvo and IKEA never fail?

    12/27/2011 10:36:30 PM PST · by WesternCulture · 30 replies
    12/28/2011 | WesternCulture
    In one word; marketing skills. No one actually needs French perfumes. Fancy a rum and cola? - Why bother about coke? This Christmas, I and my brother, a programmer (silly job, good pay), discussed the issue of how to define a 'smart phone'. I'm a simple cook, but my Sony Ericsson Vivaz can do everything his iPhone could do, however, at the end of the row, we both agreed Apple and their products are among the best marketed brands on Earth. IKEA is another example of companies that are more than companies. Everyone has experienced sad misfortunes with IKEA furniture....
  • Marketing Gilad Schalit

    10/21/2011 10:51:22 AM PDT · by ventanax5 · 7 replies
    Jerusalem Post ^ | Caroline Glick
    Gilad Schalit is home. And that is wonderful. The terrorists Israel released in exchange for the IDF soldier held hostage by Hamas for more than five years are running around Judea, Samaria and Gaza promising to return to terror. And that is a nightmare. But so far, the Israeli public is happy with the outcome. Indeed, the polling data on the government’s decision to swap 1,027 terrorists for Schalit are stunning. According to the New Wave poll carried out for Makor Rishon, for instance, 75.7 percent of the public supported the deal and only 15.5 percent opposed it. In a...
  • How Whole Foods "Primes" You To Shop

    09/21/2011 11:20:06 AM PDT · by Daffynition · 61 replies ^ | Sep 15, 2011 | Martin Lindstrom
    Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.
  • Rush's 2 if By Tea

    06/20/2011 10:57:19 AM PDT · by shadeaud · 54 replies
    june 20,2011 | self
    I ordered Rush's product ''2 if by tea'' out of curiosity. At first I thought the price was too high,till I did the math and compared other high end products. It arrived within 3 days and was impressed by the packaging and the label(that alone made brought back my impression of Billy Beer. After an evening in the fridge I chose to taste the product. I gave one to my wife (diet) while I chose the regular. Both of us were more than shocked by the flavor of the tea. It's not only refreshing, but there is no after-taste as...
  • Hyundai's Success in U.S. Fueled by Aggressive Marketing

    05/28/2011 10:15:31 PM PDT · by Rabin · 20 replies
    Chosunilbo ^ | May 29, 2011 | Staff
    Hyundai's aggressive marketing is playing a huge role in the car maker's sizzling performance in the U.S. market. Its buy-back program, return new cars if you lost their job… the program was chosen as one of the best advertising efforts of the year by the Wall Street Journal in 2009. Only 350 customers returned their cars under the program by the time it ended last month. It was a major advertising success that significantly boosted Hyundai's image at very little cost.
  • The Marketing of Sodomy and Licentiousness to America

    02/15/2011 2:45:48 PM PST · by The Ignorant Fisherman · 10 replies
    The Ignorant Fishermen Blog ^ | 2/15/11 | DJP I.F.
    Nothing has been more powerfully promoted in our America social culture in the last 20 years as the current Homosexual agenda. In the last 50 years this small zealous minority and their secular allies have infiltrated all facets of government bureaucracy, main stream media, newspaper and magazine outlets, the music industry and the TV, movie industry (i.e., Hollywood) and… the “churches”. It is from these well entrenched media positions that these agents of social change seek to daily bombard society with the licentious drumbeat promoting the acceptance of lawlessness and licentious decadence. These – at the hand of their “puppet...
  • Supermarket Inc: Inside a $500 Billion Money Machine (TV special)

    01/30/2011 2:56:06 AM PST · by Daisyjane69 · 37 replies
    CNBC ^ | 1/30/11 | CNBC
    The typical modern American supermarket stocks 48,000 items, each battling for precious shelf space. How do they get there? Why are they arranged the way they are? Did you know that some stores use heat maps to track which aisles you walk down — and which ones you don't? Or that they put the milk at the end of the aisle so you're forced to pass a hundred other items on your way to get it? It's all done to gain an edge in a cutthroat business built on razor-thin margins. CNBC’s Tyler Mathisen goes behind the scenes for a...
  • Light-up Cereal Boxes and Self-Cooking Soup (Try To Walk Down The Aisle With This Stuff Going Off)

    01/29/2011 9:30:56 AM PST · by Dallas59 · 20 replies
    Cnet ^ | 1/7/2011 | Cnet
    "OMG, stop everything, there's no need to invent anything else," was what we said when we got to the eCoupled stand at CES. And when you see these photos and video, we're sure you'll agree. Video Link Here Fulton Innovation -- don't worry, we hadn't heard of them either -- is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.
  • The Century Of The Self

    01/16/2011 6:25:21 AM PST · by JACKRUSSELL · 11 replies
    BBC Documentary ^ | April 29, 2002 | Adam Curtis
    Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?...... The Century Of Self - "Happiness...
  • How U.S. Assimilation Is Changing Marketing Rules

    10/11/2010 12:38:18 PM PDT · by lbryce · 8 replies
    Ad Age ^ | October 11, 2010 | Jack Neff
    When Najoh Tita-Reid was a multicultural marketing director at Procter & Gamble Co. launching the "My Black Is Beautiful" marketing program, one of the realities she faced was that many of the women the effort was targeting were Hispanic as well as black. Today, as senior VP at GlobalHue Africanic, she sees a growing group of multicultural consumers who may not fully identify with any one box they're asked to check on the 2010 Census. Call it assimilated America, one where Spanglish may be the emerging national dialect and the U.S. population is in many ways multiethnic, making future...
  • Selling the Space Program: A Conversation with 'Don Draper'

    09/04/2010 8:35:20 AM PDT · by Marcus · 6 replies
    Associated Content ^ | September 3rd, 2010 | Mark R. Whittington
    One of the talking points coming out of the Obama administration is that the one thing wrong about the new space policy that cancelled the Constellation space exploration program was that it wasn't sold properly. Lori Garver, NASA's Deputy Administrator and one of the architects of the plan, expressed that sentiment at a recent meeting of the American Institute of Aeronautics and Astronautics. The following is part fiction written for the purpose of conveying ideas in the form of a dialogue, but I think encapsulates the problem with space policy and selling a government space program in our time.
  • Chickening Out Hurts the Bottom Line

    08/19/2010 6:22:26 AM PDT · by La Lydia · 35 replies
    The Corner National Review ^ | August 19, 2010 | John Hood
    The suits at KFC — the restaurant chain that used to be called, proudly, Kentucky Fried Chicken — have claimed that their 2009 decision to emphasize grilled chicken and sandwiches was based on “extensive consumer research.” I don’t find their assertion credible. I think they were trying to adjust the company’s direction and marketing strategy to their perception of the prevailing political and social attitudes about obesity. I don’t think the execs carefully considered how their consumers would react, particularly to ad campaigns that explicitly repudiated the fried-chicken brand of KFC. I’m not alone in drawing these conclusions. KFC franchisees...
  • How Pitchfork Struck a Note in Indie Music

    08/16/2010 6:03:53 PM PDT · by Mr. Blonde · 63 replies
    Time ^ | 8/15/10 | Claire Suddath
    Big Boi isn't indie. Or is he? As one-half of the rap duo OutKast, he has sold some 18 million albums, won six Grammy Awards and appeared on more hit songs than even he can keep track of. Yet there he was on July 18 at the Pitchfork Music Festival in Chicago, playing alongside bands only a fraction as successful. As thousands of writhing, fist-pumping fans swarmed the main stage and climbed on top of fences to get a look at the hip-hop megastar, thousands more were across the park, stomping and dancing to the largely unknown noise-pop act Sleigh...