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ST. PETERSBURG, Fla. (WFLA) — Florida Gov. Ron DeSantis will speak at a press conference in St. Petersburg on Wednesday. DeSantis will be joined by Florida Department of High Safety and Motor Vehicles Executive Director Dave Kerner at The Urban Stillhouse. You can watch the governor live on this page.

What really caused the Bud Light backlash? What were the most important signs that Bud Light would fail? To answer these questions, this video looks at the most important moments in this extremely revealing interview with Alissa Heinerscheid, vice president of marketing for Bud Light. Heinerscheid talks about her struggles with feeling grateful, and she gives advice that she claims has helped her. However, what do Heinerscheid’s statements and advice actually reveal about her personality and mindset going into the job as vice president? How are her statements and advice linked to the Bud Light backlash? At the end, there...

Building on historic action to protect Illinoisans from gun violence and just a day after the Illinois Supreme Court upheld the state’s assault weapons ban, Governor JB Pritzker signed the Firearm Industry Responsibility Act (FIRA) into law, holding accountable gun manufacturers who knowingly caused harm from unsafe marketing practices. Governor Pritzker signed the bill alongside lawmakers and gun control advocates at Gun Sense University, an annual training conference of more than 2,000 Moms Demand Action and Students Demand Action volunteers and survivors, hosted by Everytown for Gun Safety. “Today, I proudly signed the Firearm Industry Responsibility Act into law —...

Our Quad Cities reports that Illinois Democrats are set to ban AR-15 marketing that “appeals to children” or which they believe could entice others to use the firearms illegally. Gov. J.B. Pritzker (D) has already pledged to sign the marketing ban when it reaches his desk. Illinois Democrat Attorney General Kwame Raoul made clear he is going after the firearm industry in the same manner that others went after the tobacco industry during the Clinton Administration: “We’ve gone after the marketing that has historically driven up the consumption by minors for those products that are harmful to them. The firearms...

A marketing executive at Target also serves as the treasurer of a LGBT organization which receives millions of dollars from the retailer and advocates allowing trans and nonbinary school students to keep their gender identity secret from parents. Carlos Saavedra, 43, is Target's vice president for brand management and also volunteers as a director at GLSEN, which supports LGBTQ youth in schools. Details of Saavedra's role at GLSEN come as Target's donations to the organization were placed under the spotlight following a backlash to the retailer's Pride month range, which includes 'tuck-friendly' women's swimwear. Target has reportedly donated $2.1 million...

The chief executive of Anheuser-Busch InBev has blamed misinformation on social media for stoking a conservative consumer boycott of Bud Light after the best-selling US beer was promoted by a transgender influencer. Bud Light has become the target of a fierce backlash since Dylan Mulvaney posted a video last month on Instagram, where she has 1.8mn followers, featuring a custom-made beer can provided by the brewery that was emblazoned with an image of her face. The rightwing boycott has led sales volumes of the beer to drop by a quarter, while two Bud Light executives have taken leaves of absence.

Bud Light is expected to "spend heavily" on marketing in the wake of backlash from its brief partnership with transgender activist Dylan Mulvaney, RadarOnline.com has learned. The popular beer company was heavily ridiculed by conservatives after Mulvaney, 26, a TikTok creator and transgender woman, posted an Instagram with the adult beverage in a sponsored post. After celebs like Kid Rock and Travis Tritt rallied fans on social media to boycott Bud Light over the partnership, the beer's parent company, Anheuser-Busch, has prepared to dramatically increase its marketing budget to recoup losses. After beer sales plummeted, Anheuser-Busch distributors feared for their...

A senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over Bud Light's partnership with Dylan Mulvaney. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Blake is Heinerscheid's boss and the move highlights the turmoil at the multinational business, which is valued at more than $100 billion, over Bud Light's deal with Mulvaney. The company said the bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary....

Bud Light is back-peddling on their decision to partner with transgender media personality Dylan Mulvaney. Anheuser Busch’s decision to promote the trans influencer has been faced with severe backlash. Reports are now surfacing that “no one at the senior level” gave the green light for their new marketing campaign.According to two sources familiar with the matter, The Daily Wire reported that the decision to feature Mulvaney in an advertising campaign aimed at younger customers was not authorized by any high-ranking executives in the company. “No one at a senior level was aware this was happening,” one anonymous source said. “Some...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand. "I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to...

As is typical of Disney, a live-action remake of a classic animated film cannot simply be a faithful adaptation. Instead, they deem it necessary to adjust the original material to appeal to current sensibilities and to make casting less white. The latest example is the new live-action/CGI remake of The Little Mermaid, which has black actress Halle Bailey playing the title character. As expected, there were Disney purists who love the classic 1989 animated film who were no doubt hoping for a more faithful adaption of the original, complete with the classic look of Ariel, the mermaid—but were taken aback...

Katelyn Boss is a 22-year-old server at a sports bar in Salt Lake City, Utah. She thought it was a waste of time at first. The tips were bad, and her base wage was $2.13 an hour. Then she tried putting her hair in pigtails to get higher tips from male customers — and it worked. When I first started working as a waitress at a sports bar and grill, I was struggling to make tips. It almost felt like I was wasting my time. I was making so little money, because the minimum wage in Utah for tipped employees...

Jill Drehmer claims to have cracked the code to financial freedom. The year was 2015, the place an upstate New York grocery store, where the 36-year-old mom of two discovered that federal assistance no longer covered her kids’ favorite cereal. A revelation ensued: “I thought, ‘There’s got to be a better way to make some extra income — something.’” As fate would have it, Drehmer found that something in LuLaRoe, a multilevel marketing company that today is riddled with controversy. The California-based brand peddles women’s clothing to a loyal fan base. Its pièce de résistance are buttery soft leggings covered...

My grandmother's death is not an opportunity to deliver your sales pitch.In case you didn't know, a multilevel marketing company (aka an MLM) is a company that emphasizes both direct sales and recruiting other people to join the company and work under you, so you can receive a percentage of profit from the inventory they buy and sell. MLM's have been around for decades. One of the most well-known MLM's is LulaRoe, a leggings company that has had a ton of scandals in recent years and ultimately had to pay over $4 million to settle a lawsuit that claimed it...

Commercials take up 27% of commercial television screen time and are the main source of income for TV and radio stations. In most cases, advertisements on all channels appear simultaneously, so don't try to change the channel, there will be commercials elsewhere, too. Nowadays they have also taken over the Internet. For a financial support, websites have to run ads on their pages, the largest share supplied and controlled by Google. Ads pry into your eyes, unceremoniously interfere with text, and on YouTube, in the most inappropriate places they cut into the action of films, lectures and concerts, tearing apart...

Dionne Warwick, 81, has taken to Twitter to voice her white-hot opinions yet again. This time, it’s to communicate to the makers of Oreo that the extensive array of recent flavor variations is wholly unnecessary and gauche — the original one was more than sufficient. SNIP “Hello, What is your weirdest flavor? Why are y’all doing the most? The one flavor was fine,” Warwick questioned of the vegan cookie brand. Oreo reciprocated by sending Warwick a care package of its less well-known merchandise, a move she felt was a bit aggressive. “After asking @Oreo to stick to the original flavor,...

Western culture is built on foundational myths, many from the ancient Greeks, who built an amazing collection of stories to explain who we are and why we think and feel the way we do. That is, they contain the seeds of modern psychology, which may be why two of the founders of psychology — Sigmund Freud and Carl Jung — often used Greek myths to illustrate the concepts about the mind they were exploring. Creating a brand is fundamentally about understanding what makes consumers tick — knowing where the buttons are that tap into our unconscious so that we identify...

...We are able to sell smartphones, sodas and cars at high prices to almost every American. But we are struggling to give life-saving shots away for free to the same people. That’s a marketing failure that must be corrected.The federal government is spending nearly $2 billion to encourage vaccine uptake. That’s more than double Coca-Cola’s U.S. marketing budget. But Coca-Cola has been building a brand for more than a century. COVID-19 vaccines are new and need more, and better, marketing.... We wouldn’t all buy an iPhone if the Vice President told us to, and vaccines are no different. The American...

Throughout the 1990s and 2000s I worked in the music industry, doing marketing for record labels including Sony, Universal and Interscope Geffen A&M. My love for all things smooth, granted as a birthright to all born within the Santa Cruz county lines, never waned. I was often teased for being an aficionado of the soft-rock genre by colleagues at the office and bands I toured with. It was completely uncool to admit to being a fan of glossily produced songs in the era of indie rock, grunge and riot grrrls.

Over the past year, we’ve seen pet-friendly staycations, all-you-can-eat staycations, and sexy staycations, but a McDonald’s-themed staycation might be just what we need to get through the rest of phase three (however long that might be). As part of its McDonald’s Night-In campaign, the fast food chain is teaming up with Klook to launch its first-ever McDelivery x Klook ‘Happiest Night-In’ Staycation at Oakwood Premier AMTD Singapore. More from AsiaOne Read the condensed version of this story, and other top stories with NewsLite. Where to stay Located in the heart of the Central Business District (CBD), Oakwood Premier AMTD Singapore...