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Keyword: marketing

Brevity: Headers | « Text »
  • Hillary Hires Coke Marketing Exec [Trying to sell Hillary]

    01/13/2015 2:46:28 AM PST · by Cincinatus' Wife · 38 replies
    The Weekly Standard ^ | January 10, 2015 | DANIEL HALPER
    Hillary Hires Coke Marketing Exec Who Claimed to Be 'Blood Brothers' With Bill ".......The Wall Street Journal confirms that Clark indeed has taken an unpaid leave of absence from Coke. "Coca-Cola Co. North American Marketing Chief Wendy Clark is taking a leave of absence and is expected to advise potential presidential candidate Hillary Clinton , according to people familiar with the matter," the paper writes...... Interestingly, the hiring of a corporate marketing executive is something Hillary has tried before. In her 2000 Senate run from New York, the then-first lady hired a man named Dwight Jewson, who helped make Doritos...
  • ‘The Interview’ Release: More Than 300 Theaters Aboard As Deadline Passes

    12/24/2014 2:59:48 AM PST · by TigerLikesRooster · 21 replies
    Deadline ^ | December 23, 2014 | Lisa de Moraes and Nellie Andreeva
    ‘The Interview’ Release: More Than 300 Theaters Aboard As Deadline Passes by Lisa de Moraes and Nellie Andreeva December 23, 2014 6:14pm 2ND UPDATE. 6:22 PM: Sony Pictures’ president of Worldwide Distribution Rory Bruer tonight told Deadline’s Mike Fleming Jr that more than 300 theaters lined up to screen The Interview. That total includes most major cities — New York, Los Angeles, Houston, Cleveland, Phoenix and Dallas among them — and more theaters than anyone expected considering the late notice and the fact Sony is finalizing plans to simultaneously release The Interview via a VOD/streaming strategy. 'The Interview' Release: Who's...
  • Carol Everett Describes Abortion Counseling

    12/02/2014 3:13:00 PM PST · by Morgana · 4 replies
    Clinic Quotes ^ | April 26, 2013 | Sarah Terzo
    From former clinic worker and clinic director Carol Everett: “It was always difficult to find and train telemarketers who could call themselves “counselors” while selling abortions. “We’re helping women,” I had to remind them constantly. Those who didn’t buy my pitch quickly left. I started to believe my own rhetoric. I had to be convincing in order to persuade my telephone counselors, but each time I met with Chuck, I was quickly snapped back to reality. We were in the business of making money, a lot of it.” Carol Everett with Jack Shaw, Blood Money (Oregon: Multnomah Press Books, Questar...
  • Abortion Counselor: I Was Trained to “Hook the Sale”

    12/02/2014 2:47:59 PM PST · by Morgana · 10 replies
    Clinic Quotes ^ | September 20, 2012 | Sarah Terzo
    “I was trained by a professional marketing director in how to sell abortions over the telephone. He took every one of our receptionists, nurses, and anyone else who would deal with people over the phone through an extensive training period. The object was, when the girl called, to hook the sale so that she wouldn’t get an abortion somewhere else, or adopt out her baby, or change her mind. We were doing it for the money.” –Nina Whitten, chief secretary at a Dallas abortion clinic under Dr. Curtis Boyd Personal Testimony at “Meet the Abortion Providers” conference
  • Malaysia Airlines apologizes for tweet, posts loss

    11/29/2014 7:37:50 AM PST · by DoodleDawg · 7 replies ^ | 11/29/14 | Eileen Ng
    ...However, its marketing strategy came under fire after the airline tweeted Thursday, "Want to go somewhere, but don't know where?" It removed the tweet Friday, saying it was meant to inspire travelers but "unintentionally caused offence to some."
  • 'If my kids want to go to college, they'll have to pay themselves'

    10/28/2014 5:03:57 PM PDT · by CorporateStepsister · 124 replies
    Daily Mail ^ | 28 October 2014 | Erin Clements for MailOnline
    A father of eight has sparked controversy by refusing to save money for his children’s college education. Guerilla Parenting author David T. Fagan told the Washington Post that college is 'a lot of wasted time' and if his children want to attend, they will have to pay for it themselves. The 37-year-old marketing entrepreneur, whose family lives in Orange County, California, added to MailOnline: 'The focus is too much on a piece of paper and not enough on self-reliance.'
  • Profit or Prejudice? Race Sensitivity Creates New Marketing Risks

    09/14/2014 9:49:46 AM PDT · by Kaslin · 26 replies ^ | September 14, 2014 | Autry J. Pruitt
    When Pepsi-Cola President Walter Mack recognized his company could sell more product to black Americans in the 1940s, he initiated a racially-targeted marketing effort to increase sales. It worked and the company’s market share rose dramatically in just a few years. The strategy was so successful, some inside the company were concerned it might be off-putting to white consumers, prompting Mack to declare that Pepsi would not, “become known as a n----r drink.”This infamous racial slur, unapologetically stated in the presence of African-American ad executives, ran through my mind after reading media reports about the racist emails from Atlanta Hawks...
  • Gun Control is Marketed as Something for Nothing

    06/20/2014 2:12:39 PM PDT · by marktwain
    Gun Watch ^ | 19 June, 2014 | Dean Weingarten
    The vast majority of those who support more infringements on the Second Amendment do so from ignorance.    Those who actively push for a disarmed public are offering people who do not own guns a variation on the theme of something for nothing.   It goes like this:  Let us take something from *them* (people who value the second amendment) and we will make *you* safer.   The best part of this deal: it costs you *nothing*!   It is another form of spending other peoples money. I remember an old joke to this effect from the Vietnam war....
  • Study: Michelle Obama anti-fat group treats obese as 'idiots'

    06/11/2014 12:05:35 PM PDT · by Tolerance Sucks Rocks · 14 replies
    The Washington Examiner ^ | June 10, 2014 | Paul Bedard (Washington Secrets)
    Two major national anti-obesity campaigns supported by first lady Michelle Obama and former President Clinton treat overweight Americans as “idiots” too dumb to figure out what's good for them, according to a new academic study.Worse, said the study from a George Washington University professor, the Obama-backed Partnership for a Healthier America and Clinton supported Alliance for a Healthier Generation blame consumers and not the makers of unhealthy food for the obesity epidemic.“I found that these organizations might more appropriately be called the ‘Partnership for a Healthier Bottom Line,' ” said associate sociologist professor Ivy Ken in the influential academic journal...
  • Mexican pizza

    03/20/2014 11:40:53 AM PDT · by Racehorse · 25 replies
    Two alternative links from their website. 1. Pa La Raza 2. Menu in english? I and my family live in San Antonio for decades. Will . . . unless offered free samples and apologies from this guy . . . will never buy some pizza not offered in french nor german . . . more close to San Antonio history prior to the Mexican revolution. Something new is okay. Just don't brand it as traditional San Antonio.
  • Politically Incorrect Car Ads from Yesteryear

    02/19/2014 2:42:39 PM PST · by Impala64ssa · 103 replies
    Mad Men fans know women took a lot of sexist hits in the past when it came to advertising. Here’s a look at some of those cringe-worthy classics from the automobile world, along with some others that might make you question whether the good old days were always so good.
  • Taking Notes: How Black Friday Marketing Techniques Can Sell the ACA (Unintentional laff riot)

    11/29/2013 9:24:55 PM PST · by 2ndDivisionVet · 35 replies
    PoliticusUSA - Real Liberal Politics ^ | November 29, 2013 | Trevor LaFauci
    Contrary to popular belief, you don’t need that 52″ plasma TV. Yet today, you’re going to go out and try to buy it anyway. As millions of shoppers venture out today to brave the hoards of people buying unnecessary household items, millions more are sitting at home, either unaware or unconcerned that for the first time in their lives they have the opportunity to purchase affordable health care insurance. The contrast behind the two ideas is stark and it represents the massive challenge that the Obama Administration faces in encouraging millions of Americans to sign up via the online and...
  • Is the end near for J.C. Penney?

    09/27/2013 8:48:31 AM PDT · by SoFloFreeper · 90 replies
    WTVR-TV ^ | 9/25/13
    J.C. Penney’s stock hit a 13-year low Wednesday as investors grow increasingly concerned about the future of the 112 year old iconic American retailer. Shares plunged more than 15% at one point and briefly dipped below $10 a share — a level they have not touched since November 2000. Several analysts are predicting that J.C. Penney did not have a good back to school shopping season, and that sales continued to plummet in late August and early September. Investors had already been spooked by reports that J.C. Penney might be seeking to raise more cash through the sale of new...
  • Michelle Obama’s Food Marketing 101: The Hidden Persuaders

    09/19/2013 10:44:32 AM PDT · by NOBO2012 · 13 replies
    Michelle Obama's Mirror ^ | 9-18-2013 | MOTUS
    Lady M summoned the food and media industry to the White House yesterday to give them their marching orders recommended guidelines for advertising to children. Lady M, “convening” She opened by asking everyone present to pledge to work together on marketing healthy food to children: “You see, the average child watches thousands of food advertisements each year, and 86% of those ads are for products loaded with sugar, fat, salt,” she said that the event. “By contrast, our kids see an average of just one ad a week for healthy products like water to fruits and vegetables. Just one ad...
  • Jack Meakem

    09/07/2013 4:17:03 PM PDT · by RS_Rider · 11 replies
    A great American is dealing with his fathers fight with cancer and I would like to lead the way for Freepers to express their feelings toward a fellow in need. Glen has been hosting local radio show on the weekends and is a great spokesman for the conservative American cause. Please say a prayer for Glen and his father Jack in his time of need.
  • ‘Obamacare’ National Marketing Campaign To Cost Nearly $700 Million

    07/24/2013 4:47:54 PM PDT · by Nachum · 34 replies
    CBS Local, Chcago ^ | 7/24/13 | staff
    CHICAGO (AP) — It will make you stronger. It will give you peace of mind and make you feel like a winner. Health insurance is what the whole country has been talking about, so don’t be left out. Sound like a sales pitch? Get ready for a lot more. As President Barack Obama’s health care law moves from theory to reality in the coming months, its success may hinge on whether the best minds in advertising can reach one of the hardest-to-find parts of the population: people without health coverage. The campaign won’t come cheap: The total amount to be...
  • Plucking disgusting? Coat made from human chest hair

    06/24/2013 1:11:46 PM PDT · by Stoat · 30 replies
    The Sun (U.K) ^ | June 24, 2013 | Jack Hewitt
    Plucking disgusting? Coat made from human chest hair  Fur sale ... Ł2,499 coat made from chest hair  A JACKET made entirely from human CHEST HAIR has gone on sale. The furry fashion statement, which costs Ł2,499, uses a million hairs plucked from mens' pecs.     Cravendale milk producers Arla foods are hoping it will turn people on to their new drink Wing Co, which they call "the manly chocolate milk for men with added man". Man fuel ... Arla Food's solution to shaven-chests But we hope it doesn't have a dampening effect on appetites. It does go perfectly...
  • Game-Changers: 2 Innovations We’ll Use Daily in 5 Years

    04/01/2013 7:41:57 AM PDT · by 2ndDivisionVet · 8 replies
    American Express Open Forum ^ | January 22, 2013 | Katie Morell
    “Over the next five years,” says technology fortuneteller Daniel Burrus, “we are going to see a transformation in how we sell, market, communicate, elaborate, innovate, train and educate people.” Burrus has been following and (accurately) predicting technology trends for more than 30 years. He says when he was “talking about social media in the early ’90s, before the first Web browser.” When he talks, the technology industry listens. So what kind of “transformation” is Burrus talking about now? He starts by explaining a change in marketing. When the Monty Python franchise was lagging on DVD sales a few years back,...
  • Effective marketing on a shoestring budget

    03/07/2013 1:13:05 PM PST · by 2ndDivisionVet · 1 replies
    Pizza Marketplace ^ | March 5, 2013 | Alicia Kelso
    Mobile, digital, radio, TV, billboards and mailings all have their perks, but restaurant marketing doesn't have to be expensive to be effective. Fox's Pizza franchisee Scott Anthony has been searching for the right balance for the past two decades. He offered some approaches that have worked for his business during a recent educational session titled "Marketing on a Shoestring Budget." Getting started, he says, means building a "USP." "A 'Universally Selling Position' is a statement that emphasizes your strengths to your community. You have to be more than a generality," Anthony said. For example, Domino's is known for delivery, while...
  • Ritz crackpot - CEO stays in luxe hotel while (JC) Penney flounders

    02/11/2013 8:05:55 AM PST · by abb · 14 replies
    New York Post ^ | February 11, 2013 | James Covert
    JCPenney CEO Ron Johnson is mounting a radical overhaul of the flailing department-store chain — but that doesn’t mean he’s stuck at the office on nights and weekends. Over the past year, the former Apple exec only rarely spends a full work week at the retailer’s headquarters in Plano, Texas, sources told The Post. “He’s there four days a week, if that much,” according to one source close to the company. Commuting on a company jet from his home in Palo Alto, Calif., sources say Johnson stays during the week at Dallas’s swanky Ritz-Carlton hotel — a perk subsided by...
  • Telemarketing master! Funny....

    08/02/2012 2:00:42 PM PDT · by fabian · 17 replies
    YouTube ^ | 8/02/12 | fabian
    This is # 1 in a series of short instructional YouTubes on how to become a master salesperson. I know that many of us have chosen this field of work as the income can be quite good and it can be very enjoyable. So I am providing these as a public service to all conservatives, and yes, even you lefties who are help you become all that you can be!
  • Adidas Blasted Over New 'Shackle' Sneaker (Evokes Imagery of Slavery & Prison Chain Gangs)

    06/18/2012 3:08:03 PM PDT · by DogByte6RER · 29 replies
    Fox News ^ | June 18, 2012 | Perry Chiaramonte
    Adidas Blasted Over New 'Shackle' Sneaker Critics are fit to be tied over footwear giant Adidas' latest sneakers, which feature what looks like shackles attached to them. The JS Roundhouse Mids, which are due to be released in August, were previewed on the Adidas Originals Facebook page in a photo posted on June 14. Although the German company insists the design has nothing to do with slavery, its own promotional material isn't likely to quell criticism. “Got a sneaker game so hot you lock your kicks to your ankles?” reads a tagline posted beneath the picture. Many users left comments...
  • SD Mother Wins Nutella Lawsuit

    04/27/2012 6:27:30 PM PDT · by nickcarraway · 42 replies
    NBC San Diego ^ | Friday, Apr 27, 2012 | Lauren Steussy
    Marketing Nutella as “healthy” was deceptive, woman claimedA San Diego woman who claimed Nutella deceived consumers by marketing their product as “healthy” won a class-action lawsuit on Friday. Athena Hohenberg filed the lawsuit against Ferrero USA, Inc. – the makers of the chocolaty hazelnut spread – last February. Hohenberg said she learned through the grapevine what ingredients where actually in Nutella. She was surprised that the nutritional value in the spread "was the next best thing to a candy bar," read her complaint. At the time, Hohenberg was serving the spread to her four-year-old daughter, and didn't realize the product...
  • Campaign Epic Fail

    03/23/2012 8:24:19 PM PDT · by garjog · 10 replies
    Power line ^ | March 23, 2012 | by Steven Hayward
    Move over Etch-a-Sketch guy. Move over whoever thought of putting Michael Dukakis in a tank. ... There’s a new gold standard for political campaign ineptitude–this campaign bus from Canada:
  • What We All Deserve

    02/02/2012 3:31:00 AM PST · by scottfactor · 7 replies ^ | 02/02/2012 | Gina Miller
    The other day I was talking to Kipp Greggory, our morning talk show host, during whose program this radio blog broadcast airs. We do not see each other very often, but when we do, it’s a fast-paced gab fest! He brought up a point of aggravation to him that amazed me, because it is something that bothers my husband and me, as well, and I have not heard anyone else make the point. It is the profusion of advertising that appeals to the prevalent sense of entitlement that infects many people in our society today. You have heard the ads...
  • Why do Apple, Volvo and IKEA never fail?

    12/27/2011 10:36:30 PM PST · by WesternCulture · 30 replies
    12/28/2011 | WesternCulture
    In one word; marketing skills. No one actually needs French perfumes. Fancy a rum and cola? - Why bother about coke? This Christmas, I and my brother, a programmer (silly job, good pay), discussed the issue of how to define a 'smart phone'. I'm a simple cook, but my Sony Ericsson Vivaz can do everything his iPhone could do, however, at the end of the row, we both agreed Apple and their products are among the best marketed brands on Earth. IKEA is another example of companies that are more than companies. Everyone has experienced sad misfortunes with IKEA furniture....
  • Marketing Gilad Schalit

    10/21/2011 10:51:22 AM PDT · by ventanax5 · 7 replies
    Jerusalem Post ^ | Caroline Glick
    Gilad Schalit is home. And that is wonderful. The terrorists Israel released in exchange for the IDF soldier held hostage by Hamas for more than five years are running around Judea, Samaria and Gaza promising to return to terror. And that is a nightmare. But so far, the Israeli public is happy with the outcome. Indeed, the polling data on the government’s decision to swap 1,027 terrorists for Schalit are stunning. According to the New Wave poll carried out for Makor Rishon, for instance, 75.7 percent of the public supported the deal and only 15.5 percent opposed it. In a...
  • How Whole Foods "Primes" You To Shop

    09/21/2011 11:20:06 AM PDT · by Daffynition · 61 replies ^ | Sep 15, 2011 | Martin Lindstrom
    Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.
  • Rush's 2 if By Tea

    06/20/2011 10:57:19 AM PDT · by shadeaud · 54 replies
    june 20,2011 | self
    I ordered Rush's product ''2 if by tea'' out of curiosity. At first I thought the price was too high,till I did the math and compared other high end products. It arrived within 3 days and was impressed by the packaging and the label(that alone made brought back my impression of Billy Beer. After an evening in the fridge I chose to taste the product. I gave one to my wife (diet) while I chose the regular. Both of us were more than shocked by the flavor of the tea. It's not only refreshing, but there is no after-taste as...
  • Hyundai's Success in U.S. Fueled by Aggressive Marketing

    05/28/2011 10:15:31 PM PDT · by Rabin · 20 replies
    Chosunilbo ^ | May 29, 2011 | Staff
    Hyundai's aggressive marketing is playing a huge role in the car maker's sizzling performance in the U.S. market. Its buy-back program, return new cars if you lost their job… the program was chosen as one of the best advertising efforts of the year by the Wall Street Journal in 2009. Only 350 customers returned their cars under the program by the time it ended last month. It was a major advertising success that significantly boosted Hyundai's image at very little cost.
  • The Marketing of Sodomy and Licentiousness to America

    02/15/2011 2:45:48 PM PST · by The Ignorant Fisherman · 10 replies
    The Ignorant Fishermen Blog ^ | 2/15/11 | DJP I.F.
    Nothing has been more powerfully promoted in our America social culture in the last 20 years as the current Homosexual agenda. In the last 50 years this small zealous minority and their secular allies have infiltrated all facets of government bureaucracy, main stream media, newspaper and magazine outlets, the music industry and the TV, movie industry (i.e., Hollywood) and… the “churches”. It is from these well entrenched media positions that these agents of social change seek to daily bombard society with the licentious drumbeat promoting the acceptance of lawlessness and licentious decadence. These – at the hand of their “puppet...
  • Supermarket Inc: Inside a $500 Billion Money Machine (TV special)

    01/30/2011 2:56:06 AM PST · by Daisyjane69 · 37 replies
    CNBC ^ | 1/30/11 | CNBC
    The typical modern American supermarket stocks 48,000 items, each battling for precious shelf space. How do they get there? Why are they arranged the way they are? Did you know that some stores use heat maps to track which aisles you walk down — and which ones you don't? Or that they put the milk at the end of the aisle so you're forced to pass a hundred other items on your way to get it? It's all done to gain an edge in a cutthroat business built on razor-thin margins. CNBC’s Tyler Mathisen goes behind the scenes for a...
  • Light-up Cereal Boxes and Self-Cooking Soup (Try To Walk Down The Aisle With This Stuff Going Off)

    01/29/2011 9:30:56 AM PST · by Dallas59 · 20 replies
    Cnet ^ | 1/7/2011 | Cnet
    "OMG, stop everything, there's no need to invent anything else," was what we said when we got to the eCoupled stand at CES. And when you see these photos and video, we're sure you'll agree. Video Link Here Fulton Innovation -- don't worry, we hadn't heard of them either -- is out here in Vegas demonstrating wireless charging tech that has blown our tiny, gambling-addled minds. Its fabulous packaging uses induction power to create, among lots of other things, some of the most amazing cereal boxes we've ever seen, which can illuminate in stages to create an eye-catching effect.
  • The Century Of The Self

    01/16/2011 6:25:21 AM PST · by JACKRUSSELL · 11 replies
    BBC Documentary ^ | April 29, 2002 | Adam Curtis
    Adam Curtis' acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty. To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?...... The Century Of Self - "Happiness...
  • How U.S. Assimilation Is Changing Marketing Rules

    10/11/2010 12:38:18 PM PDT · by lbryce · 8 replies
    Ad Age ^ | October 11, 2010 | Jack Neff
    When Najoh Tita-Reid was a multicultural marketing director at Procter & Gamble Co. launching the "My Black Is Beautiful" marketing program, one of the realities she faced was that many of the women the effort was targeting were Hispanic as well as black. Today, as senior VP at GlobalHue Africanic, she sees a growing group of multicultural consumers who may not fully identify with any one box they're asked to check on the 2010 Census. Call it assimilated America, one where Spanglish may be the emerging national dialect and the U.S. population is in many ways multiethnic, making future...
  • Selling the Space Program: A Conversation with 'Don Draper'

    09/04/2010 8:35:20 AM PDT · by Marcus · 6 replies
    Associated Content ^ | September 3rd, 2010 | Mark R. Whittington
    One of the talking points coming out of the Obama administration is that the one thing wrong about the new space policy that cancelled the Constellation space exploration program was that it wasn't sold properly. Lori Garver, NASA's Deputy Administrator and one of the architects of the plan, expressed that sentiment at a recent meeting of the American Institute of Aeronautics and Astronautics. The following is part fiction written for the purpose of conveying ideas in the form of a dialogue, but I think encapsulates the problem with space policy and selling a government space program in our time.
  • Chickening Out Hurts the Bottom Line

    08/19/2010 6:22:26 AM PDT · by La Lydia · 35 replies
    The Corner National Review ^ | August 19, 2010 | John Hood
    The suits at KFC — the restaurant chain that used to be called, proudly, Kentucky Fried Chicken — have claimed that their 2009 decision to emphasize grilled chicken and sandwiches was based on “extensive consumer research.” I don’t find their assertion credible. I think they were trying to adjust the company’s direction and marketing strategy to their perception of the prevailing political and social attitudes about obesity. I don’t think the execs carefully considered how their consumers would react, particularly to ad campaigns that explicitly repudiated the fried-chicken brand of KFC. I’m not alone in drawing these conclusions. KFC franchisees...
  • How Pitchfork Struck a Note in Indie Music

    08/16/2010 6:03:53 PM PDT · by Mr. Blonde · 63 replies
    Time ^ | 8/15/10 | Claire Suddath
    Big Boi isn't indie. Or is he? As one-half of the rap duo OutKast, he has sold some 18 million albums, won six Grammy Awards and appeared on more hit songs than even he can keep track of. Yet there he was on July 18 at the Pitchfork Music Festival in Chicago, playing alongside bands only a fraction as successful. As thousands of writhing, fist-pumping fans swarmed the main stage and climbed on top of fences to get a look at the hip-hop megastar, thousands more were across the park, stomping and dancing to the largely unknown noise-pop act Sleigh...
  • 25 Horribly Sexist Vintage Ads

    06/03/2010 7:00:20 PM PDT · by DogByte6RER · 117 replies · 3,210+ views
    The Best Article Every Day ^ | May 27, 2010 | Oral Adams
    25 Horribly Sexist Vintage Ads by Oral Adams Since the 50’s, a lot has changed in way of women’s rights and their duties in and out of the house. I highly doubt any company could get away with phrases like “The Chef [mixer] does everything but cook – that’s what wives are for!” nowadays. Or how about an ad agency pitching a company an idea of a wife bent over her husband’s knee as he prepares to spank her.
  • Academy Award Winning Movie Trailer

    03/14/2010 3:11:28 PM PDT · by B-Chan · 8 replies · 546+ views
    BriTANicKdotcom ^ | 2010.03.07 | BriTANicKdotcom
    Trailer (3:22) SFW
  • Toyota wins case over Volvo 'safest car' claims

    03/12/2010 1:52:53 PM PST · by WesternCulture · 16 replies · 441+ views ^ | 03/12/2010 | Peter Vinthagen Simpson
    Sweden's Market Court (Marknadsdomstolen) has ruled that Volvo Car's marketing of its XC60 vehicle as the "safest in the world" is misleading and lacks supporting evidence. "Volvo has not presented any proof at all which verifies or even indicates that the XC60 is the safest in the world. Volvo's claim is a general one and clearly lacks substantiation," the court said in its ruling on a case brought by Japanese firm Toyota. Volvo has been warned that it will incur a fine of one million kronor ($140,000) if it does not desist from making the claims. The court based its...
  • Election Deciding Questions

    02/01/2010 8:56:15 PM PST · by wizkid · 181+ views
    JohnQuincy ^ | 02/01/2010 | WizKid
    These are questions that will decide the next presidential election. They re-elected Clinton and they will be used to try and re-elect Obama. They are not weighty questions and have nothing to do with politics or policy. If you are reading this, odds are that you will never be called to answer them.
  • Wireless Company Mixes Liberal Politics With Business

    12/16/2009 10:21:10 AM PST · by I still care · 4 replies · 631+ views ^ | December 16, 2009 | Stephen Clark
    A San Francisco-based wireless company is unabashedly mixing its liberal political activism with business, a strategy that has won the praise of President Obama but not the confidence of marketing analysts. A San Francisco-based wireless company is working liberal political activism into its business plan in a unabashedly partisan marketing strategy that experts say could catch on in today's polarized culture -- but also could alienate many potential customers. The company, CREDO, even boasts that it has the support of President Obama as it markets itself as an agent of social change. It pitches its mobile phone services with a...
  • Windows 7 Family Pack Dissapears For the Holidays

    12/06/2009 12:38:10 AM PST · by Swordmaker · 25 replies · 1,146+ views ^ | December 5, 2009 | by Josh Smith
    If you were hoping to upgrade all the computers in your house to Windows 7 as a present to your loved ones, and let’s be honest an upgrade from Vista really will show you care, you’re going to have to pay extra. In a move that makes about as much sense for pleasing your customers as handing out coal filled stockings, Microsoft has discontinued the 3 license Windows 7 Family Pack. WindowsITPro reports that stock of the discounted Windows 7 upgrade is already drying up at online retailers like Newegg; and though you can get it in some local stores,...
  • Men's cologne lines get manlier

    11/29/2009 6:38:54 PM PST · by Saije · 69 replies · 2,027+ views
    LA Times ^ | 11/29/2009 | Adam Tschorn
    Men, if you've been looking for a manly fistful of fragrance, a scent that, say, invokes the adrenaline rush of NASCAR rather than a shirtless jog on the beach, take a deep breath -- the industry is paying attention to the growing percentage of guys who are taking care of their own grooming and buying their own scents. That's why, alongside faces like Matthew McConaughey and James Franco (shilling for Dolce & Gabbana's the One and Gucci by Gucci, respectively), you're likely to see rapper 50 Cent pitching Power, and Common promoting Diesel's Only the Brave. Words such as "power"...
  • Dueling Billboards Debate Wife's Hotness

    10/30/2009 11:40:35 AM PDT · by nickcarraway · 28 replies · 2,242+ views
    NBC Miami ^ | Thu, Oct 29, 2009 | SHARON LAWSON
    Battle of the South Florida billboards heats up The billboard catches the attention of drivers and truckers traveling on the highways. "YOUR WIFE IS HOT" -- BETTER GET YOUR A/C FIXED," it reads, in big bold letters. A clever and sexy slogan developed in January by Air Around the Clock, an A/C and appliance service based in Broward County. But now the slogan is generating a lot of heat after its competitor, All Year Cooling, flipped the phrase this summer. "YOUR WIFE IS NOT HOT! Because you called All Year Cooling to replace your A/C rather than the other guys,"...
  • Vendor recorded selling beer in the washroom at Redskins games

    10/28/2009 5:06:42 AM PDT · by canuck_conservative · 25 replies · 1,430+ views
    National Post [Canada] ^ | October 23, 2009 | Erin Valois
    The Washington City Paper reports that the team's vendors were selling beer to patrons while they made use of the facilities last Sunday during their game against the Kansas City Chiefs. The report says a poster named Gracelander first complained about the washroom sales more than a year ago on the Redskins' official message board "[W]hat made me mad was when I went to the bathroom at the start of the 3rd quarter and this guy was in the BATHROOM selling beers to guys who waited for the urinals. I found this just wrong on so many accounts." While...
  • Pepsi and the Rise and Fall of ObamaMarketing

    10/15/2009 2:16:17 PM PDT · by Cindy · 21 replies · 1,352+ views
    VIDEO from ^ | October 12, 2009 | Evan Coyne Maloney
    Video Description - Quote: October 12, 2009 All presidents have periods where they lose popularity. So companies tying their brands to individual politicians are either naive about politics, or they and their ad agencies are run by people suffering from groupthink. Were they all drinking the Obama kool-aid? Had they not considered what might happen when Obama inevitably fell from messiah status to that of mortal politician? Category: News & Politics Tags: barack obama pepsi politics inaugural inauguration dc ny nyc marketing advertising democrats republicans protest protests t-shirts vendors
  • Sick of Pink (Breast Cancer Awareness Marketing Machine)

    10/03/2009 2:33:01 PM PDT · by nickcarraway · 100 replies · 3,137+ views
    Boston Globe ^ | October 4, 2009 | Kris Frieswick
    This month, like every October, a sea of pink ribbons washes over products from sneakers to snacks. While the effort raises research dollars, it leaves some breast cancer survivors feeling that companies are profiting from their pain.When KimZielinski was diagnosed with breast cancer in 2007 at the age of 33, well-meaning friends inundated her with products bearing a little pink ribbon. Each product’s maker promised a cut of the sales price to a breast cancer charity, and these friends felt they were supporting the cause and, by association, Zielinski. A petite brunette who’s now 35, she was enormously grateful for...
  • Obama’s Advertising Sense is For the Dogs

    09/08/2009 9:46:09 AM PDT · by Shellybenoit · 2 replies · 281+ views
    The Lid ^ | 9/8/09 | The Lid
    Having spent much of the past thirty years of my life in the advertising industry, the flaws of President Obama’s health care message are apparent and massive. Most people outside the ad business will tell you that commercials try to beat you over the head to make you buy what you don’t need or want. In truth advertising that doesn’t address the public’s needs or wants does not work. On top of that if a consumer keeps being exposed to a message that does not meet a need, they begin to tune it out quickly, it’s called wear-out. Finally if...