The U.S. Has Failed to Persuade Americans to Get Vaccines. Here's How It Should Course-Correct

Time ^ | June 3, 2021 | Sid Mohasseb

[DoodleBob]

...We are able to sell smartphones, sodas and cars at high prices to almost every American. But we are struggling to give life-saving shots away for free to the same people. That’s a marketing failure that must be corrected.

The federal government is spending nearly $2 billion to encourage vaccine uptake. That’s more than double Coca-Cola’s U.S. marketing budget. But Coca-Cola has been building a brand for more than a century. COVID-19 vaccines are new and need more, and better, marketing.

...

We wouldn’t all buy an iPhone if the Vice President told us to, and vaccines are no different. The American people do not like “elites,” and at a time when scientists and politicians stand side-by-side, public-health officials like Fauci suffer from the same distrust as politicians: Only 43% of Americans say they would take the vaccine if Dr Fauci or the Centers for Disease Control told them to.

...

And herein lies the problem. The American people do not want to be lectured about shots, they want to be inspired about their lives. Humans do not make decisions based on reason and logic (vaccine efficacy rates, incidence of side effects, FDA emergency authorization). They make decisions through a messy lens of gut feelings, emotions and biases.

Where is the emotion? Where is the storytelling? Where is the evocation of patriotism? The vaccine drive is an opportunity for America to take its self-prescribed mantle as “leader of the free world” and apply it to the vaccine. Getting the shot should be about freedom, about strengthening America, about triumphing over the enemy – not about doing what you are told by Harris or Fauci.

[DoodleBob]

Honest to goodness, I have never seen such a product push in my life.

If you believe Moderna's numbers, your chance of contracting the virus within 14 days of getting your second dose was 0.04% versus 0.64% if you don't get the vaccine, during fall 2020. The downside was you had a 96% chance of feeling terrible. Also, nobody died from COVID19 in the test and placebo groups.

If those numbers and limited time-frame work for you, great...get the vaccine.

Alternatively, there is a lack of more than a 14-day observation window vs the usual 2-3 year period for a test. In addition, Fauci's wife said this is the first vaccine that we have in distribution using the messenger RNA platform, and the two vaccines that are being distributed are under an Emergency Use Authorization – they are not approved vaccines.

If that backdrop doesn't work for you, great...don't get the vaccine.

But all this concern over the unvaccinated...

[BenLurkin]

“Getting the shot should be about freedom”

Makes no sense.

[eyeamok]

Why do we need to be “Sold” on an Experimental Vaccine for a Virus with better than 98% survival Rate???

[Secret Agent Man]

“We couldn’t lie and scare enough white conservatives to take our kill shot. They wont die on their own over the next couple years. How do we kill them off now without implicating ourselves in their deaths?”

[digger48]

They’re pushing this for some reason that has absolutely nothing to do with covid

[Captain Walker]

That's the question they can't answer, so they don't touch it.

The next question they can't answer is: What do you tell someone who is more concerned about the shot than about the virus itself?

[Lurkinanloomin]

I will not be injected with any experimental substances.

No marketing campaign will work.

[smokingfrog]

The fact that they’re advocating for 12 year olds or younger to be vaccinated should tell you everything you need to know.

[ifinnegan]

“Getting the shot should be about freedom”

Makes no sense.

—

No, it does not, except in a certain context.

You are not free to travel, attend an event, get a bank loan etc... Unless you are vaccinated.

[ransomnote]

What part of “No” don’t they understand?

Why don’t they care that it’s not saving lives? There are safe , effective treatments. The rushed products are toxic. They are bribing people with money, donuts and sporting events. NO. Just NO!

[Noumenon]

Too many lies from too many people for far too long.

[Secret Agent Man]

See post 4

[Tommy Revolts]

This is not a vaccine. It is an experimental inoculation. Huge difference. But still, people are more than willing to to get this inoculation.

[musicman]

"Why do we need to be “Sold”
on an Experimental Vaccine for a Virus
with better than 98% survival Rate???..."



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[BenLurkin]

Ah yes.

Slavery truly is freedom.

[Gene Eric]

STFU, Sid

[Secret Agent Man]

Replace covid shot with abortion

The left would be screaming about medical privacy, a decision between a otor and a patient, and personal private choice?

And so when did personal choice go out the window whether to take an untested experimental treatment...?

[mrsmith]

Stupid.

People need the vaccine brought to them.

[Freee-dame]

The American people do not want to be lectured about shots, they want to be inspired about their lives. Humans do not make decisions based on reason and logic (vaccine efficacy rates, incidence of side effects, FDA emergency authorization). They make decisions through a messy lens of gut feelings, emotions and biases.

I agree that many Biden voters do make their decisions based on emotion. Conservatives, on the other hand, would like to be fully informed with the science of the vaccines before taking an experimental drug. Perhaps the author of this article only knows leftist Dems.

[backwoods-engineer]

DEATH first. Won’t take their devil’s brew.