Posted on 04/24/2023 7:56:55 AM PDT by Morgana
A senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over Bud Light's partnership with Dylan Mulvaney.
Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence.
Blake is Heinerscheid's boss and the move highlights the turmoil at the multinational business, which is valued at more than $100 billion, over Bud Light's deal with Mulvaney.
The company said the bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary.
'Given the circumstances, Alissa has decided to take a leave of absence which we support. Daniel has also decided to take a leave of absence,' the company said.
Mulvaney, 26, had announced the partnership in a series of videos posted to social media at the start of April 2023 to coincide with the NCAA March Madness tournament. That was followed by a tie-up with Nike to promote its womenswear - which also triggered an angry response.
Blake is a nine-year veteran of Anheuser-Busch and oversaw marketing for both Bud Light and Budweiser.
A replacement wasn't immediately announced. Heinerscheid's job was taken over by Todd Allen, who recently served as global vice president of Budweiser.
Blake, who is based in New York, was promoted to group vice president of Anheuser-Busch's mainstream brands in May 2022, according to his LinkedIn page. Before that, he was group VP of marketing for Budweiser and value brands.
Two months ago, he announced a 'new era for Bud Light' as he shared an article about the beer's 'sophisticated' decision to feature a female main character in its Super Bowl ad.
(Excerpt) Read more at dailymail.co.uk ...
Until the CEO quits or is fired, AB backlash will continue.
Wait, I thought no “high level executives” were involved with the decision to partner with Dylan?
Just watch, these people will be “quietly” re-assigned. Not a word will be spoken.
But Mulvaney stays????
You mean offending your majority customer base isn’t a smart marketing strategy?....who knew?
BTTT
What that tells you is that sales of Bud Lite have totally cratered and the panic is on to find a way to right the ship. The Board now wants answers.
Too many other scapegoats to get to before the CEO is replaced.
In other news black folks are boycotting Florida but nobody noticed. LOL!
Republican “leaders” do it to the peon voters all the time.
The might as well keep them. Never buying another Anheuser-Busch product again.
It is too late.
There some companies I have to deal with regardless. This is one I do not.
Too bad, so sad, well not really, more like good riddance
Do you think BL wants its tranny faced beer cans back?
The Board now wants heads on a pike..........................
I think they’re also realizing that it’s not just BL that will be affected, but ALL of their brands in the U.S.
Here’s that’s list again.
10 Barrel Brewing Co
Appalachian Mountain Brewery
Babe
Blue/Point Brewing Co
Breckenridge Brewery
Bud Light
Budweiser
Busch
Cisco Brewers
Cutwater Spirits
Devils Backbone Brewing Co
Elysian Brewing
Estrella Jalisco
Four Peaks Brewing Co
Golden Road Brewing
Goose Island Beer
Hi*ball Energy
Hoegaarden
Karbaugh Brewing Co
Kona Brewing Co
Landshark Lager
Michelob Utlra
Natural Light
Nutrl vodka, seltzer
Omission
Platform Beer
Presidente Beer
Red Hook
Ritas
Shock Top
Square Mile Cider
Stella Artois
Veza Sur Brewing Co
Virtue Cider
Wicked Weed Brewing
Widmer Brothers Brewing
Wynwood Brewing
It won’t do any good to re transition bud light ..cause it will still have a weird aftertaste.
Still no apology.
Do you think the CEO’s former job as a CIA Agent had anything to do with the woke trend of the company?
Placed on leave? Why not fired? There should be consequences ending in termination for far less.
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