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Grocery stores that stock Bud Light are planning to shrink the shelf space allotted to the nation’s formerly top-selling beer — by nearly 20% in some parts of the country — after sales tanked following a boycott over its advertising partnership with trans influencer Dylan Mulvaney. The Anheuser-Busch brand — which was knocked off its perch this year by Modello after more than two decades at the top — will be squeezed out as store managers rearrange the alcoholic beverages section to give more precious real estate to better-selling beers, according to Bloomberg News. “Anheuser-Busch’s beers will lose a range...

Bud Light found itself dethroned by Corona as Super Bowl champion in the battle of the beers as the embattled brand struggles to recover from the Dylan Mulvaney backlash. Sales in bars and restaurants crashed to just half of last year's figure despite a half-time ad and months of concerted effort to steer away from the trans-friendly image that cost the brand nearly $30 billion. Corona was the top-selling beer based on whole-day sales, according to data by restaurant engagement platform Union. But Bud Light's parent company Anheuser-Busch InBev had some consolation as its Michelob Ultra brand notched up most...

Donald Trump has U-turned on his stance over 'woke' Bud Light and suggested the beer deserves a 'second chance' just weeks ahead of a fundraiser organized by a lobbyist for the beer's parent company. The presidential hopeful called for an end to the Bud Light boycott which was sparked by its disastrous campaign with trans-activist Dylan Mulvaney The former president said the partnership was a 'mistake of epic proportions' for which a 'very big price was paid.' But he insisted that parent company Anheuser-Busch InBev was not a 'woke company' as he threatened to release a list of those that...

(WASHINGTON) — Today, Teamsters General President Sean M. O’Brien demanded Anheuser-Busch deliver its last, best, and final offer, after the company wasted another negotiating session putting forth an unacceptable proposal that threatens to kill Teamster jobs by closing breweries and permanently laying off Teamsters systemwide. After refusing to commit to protecting Teamster jobs since mid-November, Anheuser-Busch executives returned to the bargaining table this week with an offer to butcher the good-paying jobs behind its products. If the company does not reverse course and come to terms on an agreement that rewards and protects workers, 5,000 Teamsters will be forced to...

A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco. 'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf. The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm. The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating...

Bud Light is staging a comeback with the launch of a flashy new Super Bowl LVIII ad after the beleaguered brand suffered huge sales losses in the wake of its disastrous marking campaign with Dylan Mulvaney. The beer brand, who is the official beer sponsor of the NFL, released a teaser of the commercial on Thursday which it said will expand its 'Easy to Drink, Easy to Enjoy' platform. 'The brand is back with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for...

Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said. Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights. Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.

Bud Light has teamed up with NFL legends Peyton Manning and Emmitt Smith in a bid to boost sales following its PR disaster with trans influencer Dylan Mulvaney which saw customers boycott the brand. The Pro Football Hall of Famers star in a new commercial released ahead of the Super Bowl which kicks off in two months time at Las Vegas' Allegiant Stadium. The brand remained the official NFL sponsor despite sales plummeting 30 percent amid controversy over its decision to partner with Mulvaney for a campaign. The influencer, 26, partnered with the beer brand in April for their March...

Bud Light continues to drag down sales for parent company Anheuser-Busch as the world's largest brewer reported a double-digit drop in US revenue last quarter. Anheuser-Busch InBev reported Tuesday that revenue in the US fell by 13.5 percent between July-September. The figure was based on revenue per 100 liters, a common measure for beer sales. Sales to US retailers were also down 17 percent, largely due to a drop in Bud Light demand, the company reported. Bud Light has faced months of protests and consumer anger since its ill-fated partnership with trans influencer Dylan Mulvaney in April. The company has...

The UFC has signed a new partnership with Anheuser-Busch that makes Bud Light once again the official beer of the promotion, officials told ESPN on Tuesday. Sources told ESPN that it's the biggest sponsorship deal in UFC history. Terms were not disclosed. The multiyear contract, which begins Jan. 1, 2024, comes on the heels of the UFC merging with WWE under parent company Endeavor to form the new publicly traded company TKO last month. UFC and Anheuser-Busch had been partners for many years until 2017, when the UFC signed with Modelo. "Anheuser-Busch and Bud Light were UFC's original beer sponsors...

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year. The mixed martial arts organization revealed Tuesday it struck a multiyear deal with the beer giant involving the Bud Light brand having a heavy presence in UFC's content in its broadcasts and online beginning in 2024. "Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together," UFC CEO Dana White said in a statement Tuesday. "There are...

During conversations with The Guardian, several former workers pointed to “incompetence” in the upper echelons of the company and lamented its decision to pull away from pushing a progressive agenda through its marketing. When Anheuser-Busch InBev, the multinational beer company, promoted Alissa Heinerscheid to vice-president of marketing for Bud Light in July 2022, she became the first female VP in the beer’s 40-year history. “It’s just old white men,” says one former employee of the company leadership. “That’s why we were excited to at least have Alissa in that role.” One former employee told the news outlet that when the...

Bud Light’s sales are still floundering months after its disastrous partnership with transgender TikTok star Dylan Mulvaney — and drinkers of America’s former top-selling beer are “just lost forever.” “You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital Friday. “That tells me that this is quasi-permanent, meaning those consumers are just lost forever.” Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its...

WASHINGTON (TND) — The Washington Commanders embraced Bud Light as the football team's official beer partner in a social media post Thursday. The 20-second video shows clips of fans cheering while cheerleaders and players dance to “Bring It On” by SATV Music. It then displays the team’s logo alongside Bud Light’s with the line, “the official beer partner of the Washington Commanders.” Commenters on the post questioned the partnership in light of recent controversy surrounding the beer brand. This has got to be the worst marketing move ever! Here, I thought this new ownership was going to do things differently....

Kid Rock may have started the anti-Bud-Light campaign, but he certainly has not been the only star to make his feelings known. Most stars have been more subtle than Rock and did not, as he did, choose to shoot up cases of the formerly best-selling beer in the world, but lots of statements have been made. Country-music stars Travis Tritt and John Rich (of Big & Rich fame) have made clear that they won't support the Anheuser-Busch (BUD) - brand anymore. That's been a popular opinion for conservatives who took issue with the brand engaging the transgender social-media influencer Dylan...

Photos and videos posted to social media of Budweiser's beer garage at this year's Sturgis motorcycle rally in South Dakota appear to show no attendees consuming the product. A spokesperson for the Sturgis motorcycle rally told Newsweek via email on Friday that they could not comment without permission from the Sturgis mayor and city council, who oversee the event.

People who attended the Sturgis Motorcycle Rally in Sturgis, SD, steered clear of the Budweiser tent because of Bud Light’s partnership with American transgender influencer Dylan Mulvaney. “I got to tell you right now though, not looking good,” said TikTok user Cycledrag in a video. “As you can tell, Budweiser’s spent an awful lot of money.” A few staff members were spotted hanging behind a Budweiser booth, with one of them flashing the peace sign. These staff members said people can get a Sturgis glass at the tent. Cycledrag moved over and shows a few people standing under the umbrella...

Billy Busch, the heir of Anheuser-Busch, said in an interview that his ancestors would be “rolling over in their graves” over the company’s partnership with “transgender” influencer Dylan Mulvaney. Busch made the remarks in an interview with TMZ host Harvey Levin on Friday. According to Fox2Now, Busch has been on a publicity tour for his new book, Family Reigns: The Extraordinary Rise and Epic Fall of an American Dynasty. During the conversation, Levin asked Busch for his thoughts on Bud Light’s controversy with “transgender” influencer Mulvaney. “I think my family, my ancestors, would be rolling over in their graves. They...

The Wall Street Journal reported Thursday that "Bud Light sales might never fully regain the ground they have lost to competitors" as stores clear their shelves to make room for other brands... On Thursday, Anheuser-Busch InBev also announced that it would be laying off hundreds of workers. The Wall Street Journal noted that as Bud Light sales continue "cratering," the "biggest beneficiary of Bud Light’s woes" is rival company Molson Coors Beverage. "There are reasons to believe that Bud Light sales might be permanently impaired. Molson Coors Chief Executive Gavin Hattersley said on a conference call with analysts that retailers...

Bud Light suffered another dramatic weekly plunge in sales in the wake of the Dylan Mulvaney fiasco — accelerating the end of the brand’s reign as the nation’s top-selling beer faster than anticipated, according to industry sources. The Anheuser-Busch brand saw sales plummet 26.8% during the week ended July 22 — slightly worse than Bud Light previous week’s decline of 26.1%, according to data from NielsenIQ and Bump Williams Consulting. The dropoff continued a catastrophic trend since Bud Light partnered with the trans influencer April 1 — which sparked backlash and boycotts in conservative regions of the country. Meanwhile, sales...