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Anheuser-Busch InBev laid off hundreds of workers at its U.S. offices after months of slumping sales at Bud Light. The world’s largest brewer, which also sells Stella Artois and Budweiser, on Wednesday said the cuts would affect less than 2% of its roughly 18,000 U.S. workforce. The layoffs won’t impact front-line workers such as brewery and warehouse staff, the company said. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” Anheuser-Busch Chief Executive Brendan Whitworth said in a written statement. “These corporate structure changes will enable our...

Ron DeSantis wants the state's pension fund to investigate Bud Light-makers AB InBev and possibly explore a lawsuit for putting social activism ahead of shareholders during its partnership with Dylan Mulvaney. The Florida Governor, a 2024 Republican presidential candidate, sent a letter to the fund's interim director Lamar Taylor, where he said that 'all options are on the table after partnering with the transgender influencer caused Bud Light's parent company, Anheuser-Busch, a $27 billion loss. 'We must prudently manage the funds of Florida's hardworking law enforcement officers, teachers, firefighters, and first responders in a manner that focuses on growing returns,...

Sales of Bud Light fell yet again over the Fourth of July holiday period as the Anheuser-Busch brand lost more ground to rivals Modelo Especial, Coors Light and Miller Lite. The latest figures show sales of Bud Light dropping 23.6% in the one-week period ending on July 8 compared to the same period last year, according to Nielsen IQ data provided by Bump Williams Consulting. Meanwhile, Coors Light saw its sales numbers soar 30.2% while Miller Lite’s sales jumped 25.3% during the week ending July 8. Sales of Modelo Especial — which is quickly closing in on Bud Light’s two-decade...

Bud Light critics are flocking to slam the beleaguered beer brand with abuse as it resumes regular posting following a hiatus amid the Dylan Mulvaney fallout. The beer label has been struggling since its April partnership with the 26-year-old transgender influencer sparked a decline in sales, costing its parent company Anheuser-Busch around $22 billion in market cap to date. Bud Light's social media teams retreated into the shadows in mid-April following the backlash and the beer giant disavowed the disastrous campaign. More than two months later - from June 22 - the brand cautiously resumed posting notably more politically neutral...

Shoppers at Costco have noticed an asterisk on the price tag for Bud Light beer across the beverage aisle. Experienced Kirkland members have seen the sign before and call it the “death star.” It could be an indication that one of the largest retailers in the country may be considering not restocking the troubled beer brand. Here’s a closer look. Casual shoppers would barely notice a small asterisk on a price display above a shelf. These days most of the attention is on the price. However, Kirkland members believe the asterisk has special significance for Costco’s supply chain decisions. The...

The dethroned king of beers has fallen on hard times. Its short-lived dalliance with fake woman Dylan Mulvaney and implicit endorsement of the Left’s efforts to force us all to accept the trans madness has not only cost Bud Light its position as America’s top-selling beer, but the Drag Queen of beers isn’t even in the top ten anymore. Bud Light is now the 14th-best-selling beer in the United States, and fairly soon, Anheuser-Busch executives will look back fondly at the days when it was as high as 14th place. The financial news site Benzinga reported Monday that “a recent...

Transgender influencer Dylan Mulvaney has revealed she is currently in Peru after leaving the US because she no longer “feels safe” amid the transphobic backlash over her partnership with Bud Light. The 26-year-old TikTok influencer was seen at Machu Picchu in her 10 July TikTok video. “Hello from Peru,” she wrote. In the video, Mulvaney revealed that she is “solo travelling” in South America to “feel something,” before admitting that although it was disheartening to leave her home, she does not currently feel safe in the US. “I feel very safe here. It’s a little sad that I had to...

Bud Light is no longer ranked amongst the top 10 in the US after the Dylan Mulvaney marketing disaster, a survey has found. In a new YouGov poll, which asked 1,468 people, the public approval of the beer slumped so much it fell out of the top ten. While the proportion of Americans who 'liked' Bud Light hadn't changed, the popularity of other rival beers surged, pushing it into 15th place. The latest slump in popularity comes after a disaster move by brewer Anheuser-Busch in April that saw them pair with transgender influencer Dylan Mulvaney. Since then, Anheuser-Busch has tanked...

Seriously, man … how embarrassing can one company get? For over three months since its partnership with transgender influencer Dylan Mulvaney, beer giant Bud Light has been getting rocked with embarrassment on a daily basis. For both Bud Light and its umbrella brand Anheuser-Busch, sales have completely tanked. And speaking of that umbrella, it’s been getting slammed with heavy rain as Anheuser-Busch’s stocks have come down as well. And what’s been A-B’s plan in an attempt to get out of their Mulvaney disaster? To just simply act like nothing ever happened. Instead of just owning up to their stupidity and...

Bud Light sales have been slipping, and the impact extends beyond the beer brand. Global glass producer Ardagh Group recently announced that it's shutting down two glass bottling plants — one in North Carolina and one in Louisiana. WRAL-TV reported that the closure of these two plants would result in roughly 645 employees being laid off. According to an internal memo obtained by WRAL, the decision was "due to slow sales with Anheuser InBev," the multinational brewing company behind Bud Light. In April, Bud Light partnered with transgender social media influencer Dylan Mulvaney, who has 10.7 million followers on TikTok....

Bud Light's latest commercial showing a woman eating a watermelon in the middle of a storm sparked a wave of mockery on Sunday as viewers said the clip was representative of the brand's own calamitous marketing department. The ten-second clip posted to the beer brand's Twitter page shows a a female picnic-goer spooning large bits of melon into her mouth as wind sends paper plates and cans of Bud flying. She remains seated as though nothing at all is going on around her. The video is captioned: 'It's fine, this is fine,' likely a reference to a popular meme of...

As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself. A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success. Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS,...

Bud Light lost its spot amongst America’s top ten favorite beer brands — just a month after Modelo replaced it as the “King of Beers” due to the public’s backlash against the brand’s partnership with trans activist Dylan Mulvaney. A survey conducted by YouGov for the second quarter of 2023 shows Bud Light dropping from ninth spot in 2022 to tying for 14th with Pabst Blue Ribbon, Miller Genuine Draft, and Miller Light., Newsweek reported. In both years’ surveys, the proportion of people who like beer stays the same at 42 percent. However, the popularity of other beers increases. Guinness,...

Despite Bud Light's expectations, their new advertisement, featuring Kansas City Chiefs star Travis Kelce, failed to salvage their reputation in the aftermath of the Dylan Mulvaney controversy. As sales continue to plunge, Bud Light released a 15-second commercial on Sunday showing Kelce cracking open a can of beer and aggressively grunting with several other men. The ad, titled 'Backyard Grunts with Travis Kelce,' is being labeled as another 'desperate' effort to regain support and has faced criticism online, with the majority of comments claiming the brand is attempting to save face once again. The new advert appears to be an...

Joe Rogan has slammed transgender influencer Dylan Mulvaney as 'mentally ill' and an 'attention w****' on a new podcast episode after she claimed Bud Light abandoned her after their disastrous partnership. In a recent episode of The Joe Rogan Experience, Rogan criticized comments Mulvaney made when she broke her silence over her involvement with the beer brand last week. Mulvaney said she felt abandoned by the beer company after facing 'more bullying and transphobia than I could have ever imagined' over her partnership with the brewing giant. Such criticism continued with Rogan as he described her as being 'mentally ill'...

Bud Light is now selling for less than water in some places following weeks of declining sales after the brand's disastrous partnership with Dylan Mulvaney. America's former number one selling brew is now down almost 50 percent from its sales numbers a year ago. The brand has lost upwards of $20billion since generating a massive wave of controversy over its partnership with trans influencer Mulvaney in early April.

The bold move by Bud Light to align with transgender activist Dylan Mulvaney has backfired, leading to an internal shakeup with numerous executives being dismissed from the brand. Retailers are being hit hard financially as they struggle to sell their stockpile of Bud Light. Factories associated with the Anheuser-Busch brand have started shutting down.

Anheuser-Busch issued a response to Dylan Mulvaney after the transgender influencer alleged the beer giant never reached out during the backlash over their controversial partnership. In an Instagram post Thursday, Mulvaney, who identifies as female, described a torrent of online "bullying and transphobia" that erupted after Bud Light put Mulvaney's face on a customized beer can. "I was waiting for the brand to reach out to me, but they never did," the TikTok star said. "For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans...

Bud Light has resorted to giving away free beer over the Fourth of July in a desperate bid to reclaim its dwindling market share after the Dylan Mulvaney fiasco. Although the promotion won't make a 15-pack of Bud Light completely free, customers can submit a rebate offer for $15 to make a big saving on a pack of cold refreshments this holiday weekend. The beers have to be purchased between June 15 and July 8 to be eligible and consumers will be reimbursed through a prepaid card. The rebate has to be submitted by July 22 and the card is...

A recent Toronto Pride event featured a communist transgender flag, nudity and drag queen performances. Bud Light is a sponsor of Toronto Pride.Ex-transgender influencer Oli London shared a video Saturday from The Post Millennial, revealing transgender activists raising a communist transgender flag during Toronto Pride’s “Trans Pride March.”“They are not even trying to hide their ultimate goal anymore…communism,” he tweeted.The pride event, which was sponsored by Bud Light, comes amid the ongoing conservative boycott of the company.Conservatives initiated a successful boycott of Bud Light products in April following the company’s partnership with Dylan Mulvaney, a transgender influencer on social media.According...