Posted on 11/22/2021 5:28:40 PM PST by nickcarraway
Western culture is built on foundational myths, many from the ancient Greeks, who built an amazing collection of stories to explain who we are and why we think and feel the way we do. That is, they contain the seeds of modern psychology, which may be why two of the founders of psychology — Sigmund Freud and Carl Jung — often used Greek myths to illustrate the concepts about the mind they were exploring.
Creating a brand is fundamentally about understanding what makes consumers tick — knowing where the buttons are that tap into our unconscious so that we identify those buttons with the brand attributes of a product or service. So, why not go straight to the source? Why not use mythological understandings to market a product? In this article, I will examine a few Greek myths, find a branding message that they illustrate and suggest an example of how a business might make use of this mythological branding.
Prometheus and the Theft of Fire
Feeling sorry for humans for whom the king of gods, Zeus, did not much care, Prometheus stole fire from Hephaestus, god of blacksmithing and fire, and brought it to Earth as a gift to humans, who could use it to warm themselves, cook food and make tools, making humans a little more god-like. In retaliation, Zeus chained Prometheus to a rock in the Caucasus Mountains and sent an eagle every day to gnaw out his liver, which regenerated each evening, only to be gnawed out again the next day.
To relate this to marketing, there are some brands and even full industries that exist to stand up for the underdog, regardless of the consequences. Take the payday loans industry, for example, which provides folks with something they need but can’t get from
(Excerpt) Read more at forbes.com ...
Gobbledygook article that makes the reader ask, “What was that all about?”
Didn’t work so well for Mercury automobiles.
What a stinking pile of an article from the brainiacs at Forbes.
They probably just didn’t notice that a hugh number of brand names use Latin and Greek.
-PJ
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