| This thread has been locked, it will not receive new replies. |
|
Locked on 04/10/2023 6:09:12 AM PDT by Admin Moderator, reason:
Search still works |
Posted on 04/10/2023 6:02:32 AM PDT by DoodleBob
Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity.
Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand.
"I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light."
...
She added further that she had a "super clear" mandate that "to evolve and elevate this incredibly iconic brand." She said that what she "brought" to the brand was a "belief" that to evolve and elevate means to incorporate "inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men."
Heinerscheid suggested that "representation is sort of at the heart of evolution, you have got to see people who reflect you in the work."
She then disparaged the work of Bud Light’s past branding.
"We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach," she said.
Mulvaney's posts caused backlash for Anheuser Busch, but the beer company defended the partnership.
(Excerpt) Read more at foxnews.com ...
Please delete this thread - someone else posted the same article right before I did.
They hired a lesbian feminist to be VP of MARKETING???
They already reached their target audience.
Well alissa- you dun did a pias poor job as we used to say, reading the public. The pub,ic want products NOT sermons- especially not radical ignorant sermons about wokeness- capiche?
At least now they have a person to blame.......................
A lesbian feminist who’s easy on the eyes? Aren’t men the beer drinkers?
Important to who?
The ONLY way Bud could fix this is to very publicly fire her, fire anyone involved in hiring her, and anyone who approved this... and organize a nation wide wild boor hunt with 100's of prizes hosted by some famous conservative.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.