Whatever else you want to call him, “controlled” is not in the same universe.
Consider: WWF is carefully constructed and scripted.
Jesse Ventura is WWF.
Alex Jones. Because he is so noisy, is easy to disregard his message, call him insane, stupid, lunatic. So easy.
If his messages were simply put out in black print on white paper, would easily be ignored. Because he is screaming the message huge noise obnoxious voice in full color, not so much, but the ick factor then makes persons run away, not think, not dissect what he says. In addition, that is not his natural voice.