Skip to comments.It is Official: Kraft is Changing the Oreo Recipe: "New Coke 2" Boycott is in Order!
Posted on 04/29/2005 3:50:51 PM PDT by Jmouse007
Howie Carr was discussing the fact that Kraft is in the process of changing OREO cookies, I could not believe it; they are releasing it this fall. They are going to remove trans fat from the recipe! There is only one thing, according to Kraft, the trans fat gives the cookie it's distinct flavor and firmness/texture. That's right folks, the very thing that makes Oreos, Oreos is being removed. Why? Well, I wrote a letter to Kraft and they told me in the following response from Kraft:
From: Kraft - Online Team2
Sent: Friday, April 29, 2005 5:39 PM
Subject: RE: Your Comment/Question
Thanks for visiting our website!
As part of Kraft's overall Health and Wellness initiatives, we are working to improve the nutrition profile of our product portfolio. This includes a major effort to reduce or, wherever possible, eliminate trans fat from our products, while continuing to meet expectations for taste and quality.
Where possible, we are doing this without increasing the combined amount of saturated fat plus trans fat in our products. We now have a recipe identified for our original Oreo that contains 0 grams trans fat per serving and plan to introduce this in the United States by year-end.
In addition to our many reduced-fat and fat-free products, we offer a number of products that contain 0 g of trans fat per serving (as defined by the FDA, see below), including cookies, crackers, snacks, cereals, beverages, candy, and meat alternatives.
Please add our site to your bookmarks and visit us again soon!
Associate Director, Consumer Relations
Please direct all consumer questions to Kraft Customer Service:
Dear Ms. Kim McMiller,
In your misguided attempt to change the "nutrition profile" of your product portfolio, you are in the process of changing Oreo Cookies, the only decent manufactured cookie in the entire country. I guarantee you I and millions of other Oreo customers are going to stop buying your product and actively fight against this misguided attempt to mess with the original formula. Coke lost MILLIONS of dollars and millions of customers over "New Coke" and Kraft is about to make the same mistake with "New Oreo's" aka "New Coke 2".
The people behind "New Coke" lost their jobs and it took years for Coke to rebuild it's disenfranchised customer base. You are in the process of making the very same mistake. Your misguided attempt is destined to meet with failure, it is already being discussed on talk radio (Howie Carr WRKO, Boston) and everyone calling in was disgusted and said they were no longer going to buy Oreo's. My extended family and I are among them and you are about to hear from millions of customers just like us.
A disenfranchised/former Oreo/Kraft customer actively involved in boycotting "New Oreo's",
Dr. Jerry S
Freepers, if you love Oreo's and do not want the PC crowd to tell you what to eat, I would advise as many FR people as possible to call and write Ms.Kim McMiller, Associate Director, Consumer Relations Kraft Foods, and let her know what you think of "New Oreos".
Time to let Kraft know how you feel; call 1-800-323-0768
My family and I will boycott.
Can't you at least wait to try it before you crap on it?
This sounds serious
What next? Twinkies?
Make the switch to Hydrox.
Not that I have ever done such a thing mind you.....:-)
Why can't they just keep the original version and make a new and improved one? Anyone that is an Oreo-eater to begin with doesn't give a rats rump about what's on the nutrition label. Yeesh.
Another Capitalist company rolls belly up to The Food Police.
This is what FR has come to.....OREO cookies on a Friday night..
Nope, according to Kraft's own admission, when they removed the trans fat; the cream filling oozed and ran out of the cookies and the cookies crumbled.
Ah, just what we want: oozy runny, crappy cookies, YUM...
I can't eat the other kind so this is kind of important, and people knowledgeable in Oreo marketing might know the answer.
Call the customer service number....:-)
Hydrox taste terrible, just like "New Oreo's" will taste once they mess with the recipe.
Ya know, I think they already changed the cookie part and didn't tell anyone. Doesn't seem to stand up to dunking the way it did 30 or 40 yrs ago.
I'd rather see them eliminate high-fructose corn syrup than worry about trans-fatty acids.
We used to skip them across the river ~ hard as rocks!
The f'ing food nazis are really starting to piss me off! You eat Oreos because of the way they taste, not because they're good for you.
Well, you could start a 'Zarqawi captured' thread ;~ )
Oxymoronic statement. Since when were cookies supposed to be a source of nutrition?
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