Skip to comments.It is Official: Kraft is Changing the Oreo Recipe: "New Coke 2" Boycott is in Order!
Posted on 04/29/2005 3:50:51 PM PDT by Jmouse007
Howie Carr was discussing the fact that Kraft is in the process of changing OREO cookies, I could not believe it; they are releasing it this fall. They are going to remove trans fat from the recipe! There is only one thing, according to Kraft, the trans fat gives the cookie it's distinct flavor and firmness/texture. That's right folks, the very thing that makes Oreos, Oreos is being removed. Why? Well, I wrote a letter to Kraft and they told me in the following response from Kraft:
From: Kraft - Online Team2
Sent: Friday, April 29, 2005 5:39 PM
Subject: RE: Your Comment/Question
Thanks for visiting our website!
As part of Kraft's overall Health and Wellness initiatives, we are working to improve the nutrition profile of our product portfolio. This includes a major effort to reduce or, wherever possible, eliminate trans fat from our products, while continuing to meet expectations for taste and quality.
Where possible, we are doing this without increasing the combined amount of saturated fat plus trans fat in our products. We now have a recipe identified for our original Oreo that contains 0 grams trans fat per serving and plan to introduce this in the United States by year-end.
In addition to our many reduced-fat and fat-free products, we offer a number of products that contain 0 g of trans fat per serving (as defined by the FDA, see below), including cookies, crackers, snacks, cereals, beverages, candy, and meat alternatives.
Please add our site to your bookmarks and visit us again soon!
Associate Director, Consumer Relations
Please direct all consumer questions to Kraft Customer Service:
Dear Ms. Kim McMiller,
In your misguided attempt to change the "nutrition profile" of your product portfolio, you are in the process of changing Oreo Cookies, the only decent manufactured cookie in the entire country. I guarantee you I and millions of other Oreo customers are going to stop buying your product and actively fight against this misguided attempt to mess with the original formula. Coke lost MILLIONS of dollars and millions of customers over "New Coke" and Kraft is about to make the same mistake with "New Oreo's" aka "New Coke 2".
The people behind "New Coke" lost their jobs and it took years for Coke to rebuild it's disenfranchised customer base. You are in the process of making the very same mistake. Your misguided attempt is destined to meet with failure, it is already being discussed on talk radio (Howie Carr WRKO, Boston) and everyone calling in was disgusted and said they were no longer going to buy Oreo's. My extended family and I are among them and you are about to hear from millions of customers just like us.
A disenfranchised/former Oreo/Kraft customer actively involved in boycotting "New Oreo's",
Dr. Jerry S
Freepers, if you love Oreo's and do not want the PC crowd to tell you what to eat, I would advise as many FR people as possible to call and write Ms.Kim McMiller, Associate Director, Consumer Relations Kraft Foods, and let her know what you think of "New Oreos".
Time to let Kraft know how you feel; call 1-800-323-0768
My family and I will boycott.
Can't you at least wait to try it before you crap on it?
This sounds serious
What next? Twinkies?
Make the switch to Hydrox.
Not that I have ever done such a thing mind you.....:-)
Why can't they just keep the original version and make a new and improved one? Anyone that is an Oreo-eater to begin with doesn't give a rats rump about what's on the nutrition label. Yeesh.
Another Capitalist company rolls belly up to The Food Police.
This is what FR has come to.....OREO cookies on a Friday night..
Nope, according to Kraft's own admission, when they removed the trans fat; the cream filling oozed and ran out of the cookies and the cookies crumbled.
Ah, just what we want: oozy runny, crappy cookies, YUM...
I can't eat the other kind so this is kind of important, and people knowledgeable in Oreo marketing might know the answer.
Call the customer service number....:-)
Hydrox taste terrible, just like "New Oreo's" will taste once they mess with the recipe.
Ya know, I think they already changed the cookie part and didn't tell anyone. Doesn't seem to stand up to dunking the way it did 30 or 40 yrs ago.
I'd rather see them eliminate high-fructose corn syrup than worry about trans-fatty acids.
We used to skip them across the river ~ hard as rocks!
The f'ing food nazis are really starting to piss me off! You eat Oreos because of the way they taste, not because they're good for you.
Well, you could start a 'Zarqawi captured' thread ;~ )
Oxymoronic statement. Since when were cookies supposed to be a source of nutrition?
Hydrox are not the same kind of cookie ~ not even in the same class.
The original formula contained LARD - a naturally occurring saturated fat that makes wonderful cookies and is nutritionally superior to the artificial hydrogenated oils they currently use. The change to the trans-fat-laden hydrogenated oils is because the P.C. nutritionists thought any veggie oil was "better" than any animal fat. They were wrong.
So I'm with you on sticking with the *original* recipe.
A kinda-sorta Dr. Price ping
Hm, sounds like oreo ice cream. *LOL*
(Randomish thought: I have a friend who really likes limp, greasy french fries. Then again, he is probably in the minority.)
Oreo's vs Hydrox.
Twenty years from now being able to eat real Oreos will be more important than on what day a terrorist is captured!
They bent to the Trial Lawyers.
A few years ago, the TLA had a conference in Massachusetts. They were planning the junk food shake down.
Kraft first to fall?
Kraft in their infinite wisdom is not going to give us Oreo consumers an option; it is "New Oreos" or nothing!
Don't you just love it, they are going to screw with the original recipe, remove real Oreo's from the market and give us ersatz Oreos in their place.
Funny you should post this. I went to Arby's today and I SWEAR the Arby's sauce is NOT THE SAME! It tasted way sweeter with no tang.
Ruined my whole Friday!! :)
I hate change.
>>>What I'd like to know is where Kraft is testmarketing their new low carb Oreos.
Hopefully on the Trial Lawyers.
Anyone who likes Hydrox is a freak! ;-)
Ding, Ding Ding, we have a winner! Give that man a Cupie Doll!
Well, there's NO comparison. And any SANE person knows that! ((now where's my milk?))
Ding, Ding Ding, we have anaother winner! Give that man a Cupie Doll!
"Since when were cookies supposed to be a source of nutrition?"
My 17 year old would vehemently disagree with you!!!
Not me...JBeam and beer for this one.
1 (18.25 oz) box Dark Fudge Cake Mix
1/3 cup water
2 tablespoons shortening
3 1/2 cups powdered sugar
1/2 tablespoon granulated sugar
1/2 teaspoon vanilla extract
1/2 cup shortening (no substitution)
3 tablespoons hot water
Preheat oven to 325F. Blend all ingredients; then knead with your hands until it is pliable like dough. Form dough into 3/4 inch balls and press flat, 1/2 inch apart on greased cookie sheets. Bottom of a glass works nice for this. Bake 4 to 6 minutes or until cookies are crunchy. I should think you could refrigerate the dough in cylinder shaped rolls for a couple of hours and slice 1/8 inch thick, as well.
Let cookies cool on sheets.
Combine filling ingredients and mix well. Form into balls about 1/2 to 3/4 inch in diameter, again using your hands. Sandwich one filling in the center of two cookies and carefully press down until the filling spreads almost to the edge.
Makes 2 dozen cookies (4 dozen wafers)
According to this, the lo carb Oreos have been discontinued.
BTW, it's interesting that so many people here are complaining about the "health nazis" -- when this is trans fat issue is one of the RARE times when the "health nazis" are actually biochemically right. (They were wrong about carbs, wrong about cholesterol, wrong about animal fat, wrong about soy, wrong about alcohol... just this once, they're right, let's give 'em credit.)
Years ago I wrote a steaming letter to the bakers of Hydrox cookies complaining about the change in their recipe. The new Hydrox cookies lacked the distinctive flavor I liked.
A vice president wrote me a nice and fairly long letter, signed in real ink, describing the changes and why....The reason was that the public wanted Oreos and now Hydrox was like Oreo.
Hydrox coookies are no more.
Please see my post 42.
Have you seen Hydrox cookies recently?
I thought they were long gone.
Everybody dies from something....and in the end, it's always a heart attack. So what?
It also appears they took the salt out of "saltines" also. Hold the cracker sideways....no salt on top. Little if any salt inside, either. They taste exactly like communion wafers.
I looked on Publix's shelf, and all the cracker boxes now state the same thing and some say "low sodium". There's no choice now. Eat these tasteless squares of crispy shirt cardboard with your soup or switch to (what?)
(....they break and crumble real easy now, to boot)
"This is what FR has come to.....OREO cookies on a Friday night..."
Sometimes an Oreo is just an Oreo. :)
The Hydrox Cookie Page
Most of my knowledge of the hydrox story comes from this Fortune article: http://www.business2.com/articles/mag/0,1640,4537,FF.html Paul Lukas reports:
Hydrox debuted in 1908, the signature product of the nascent Sunshine Biscuits, and ruled the category until 1912, when National Biscuit (later Nabisco) launched the remarkably similar Oreos. Given Nabisco's superiority over Sunshine in everything from distribution channels to advertising budgets, it was no contest--Hydrox never had a chance. Over the years, Oreos' popularity and market hegemony became so overwhelming that the product transcended the consumer realm and came to be viewed as a cultural icon, an American original--even though there was nothing original about it.
Yes, we were had. But then what happened? Hydrox were no longer even manufactured.
[Keebler] acquired Sunshine in 1996 and, after a careful review process, is now bringing Sunshine's cookies under the Keebler brand umbrella. Most of the products will simply get a packaging revision, but Keebler decided that the Hydrox situation called for more drastic measures. The cookies themselves have been given a kid-oriented design face-lift, with an updated flavor formulation to follow this spring. The biggest change, however, is the name: Hydrox will henceforth be known as Keebler Droxies.
"Updated flavor formulation..." there you have it. I'd highly recommend reading the whole article, it's very informative.
It's not just about living a few years longer or the obsessive fear of death, it's a real and serious quality-of-life issue *right now*. Trans fats disrupt the omega-3 pathway, causing severe skin rashes in some people (myself included) and other inflammatory symptoms in other people (asthma/allergies, etc).
I haven't eaten Oreos, or many other snack foods, in years.
ya beat me to it! :O)
That's a great site. The lady has a blog going.