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It is Official: Kraft is Changing the Oreo Recipe: "New Coke 2" Boycott is in Order!

Posted on 04/29/2005 3:50:51 PM PDT by Jmouse007

Howie Carr was discussing the fact that Kraft is in the process of changing OREO cookies, I could not believe it; they are releasing it this fall. They are going to remove trans fat from the recipe! There is only one thing, according to Kraft, the trans fat gives the cookie it's distinct flavor and firmness/texture. That's right folks, the very thing that makes Oreos, Oreos is being removed. Why? Well, I wrote a letter to Kraft and they told me in the following response from Kraft:

From: Kraft - Online Team2

mailto: OnlineTeam2@Casupport.com

Sent: Friday, April 29, 2005 5:39 PM

Subject: RE: Your Comment/Question

Thanks for visiting our website!

As part of Kraft's overall Health and Wellness initiatives, we are working to improve the nutrition profile of our product portfolio. This includes a major effort to reduce or, wherever possible, eliminate trans fat from our products, while continuing to meet expectations for taste and quality.

Where possible, we are doing this without increasing the combined amount of saturated fat plus trans fat in our products. We now have a recipe identified for our original Oreo that contains 0 grams trans fat per serving and plan to introduce this in the United States by year-end.

In addition to our many reduced-fat and fat-free products, we offer a number of products that contain 0 g of trans fat per serving (as defined by the FDA, see below), including cookies, crackers, snacks, cereals, beverages, candy, and meat alternatives.

Please add our site to your bookmarks and visit us again soon!

Kim McMiller

Associate Director, Consumer Relations

OnlineTeam2@Casupport.com

Please direct all consumer questions to Kraft Customer Service:

call 1-800-323-0768

Or visit:

www.kraftfoods.com

My Response:

Dear Ms. Kim McMiller,

In your misguided attempt to change the "nutrition profile" of your product portfolio, you are in the process of changing Oreo Cookies, the only decent manufactured cookie in the entire country. I guarantee you I and millions of other Oreo customers are going to stop buying your product and actively fight against this misguided attempt to mess with the original formula. Coke lost MILLIONS of dollars and millions of customers over "New Coke" and Kraft is about to make the same mistake with "New Oreo's" aka "New Coke 2".

The people behind "New Coke" lost their jobs and it took years for Coke to rebuild it's disenfranchised customer base. You are in the process of making the very same mistake. Your misguided attempt is destined to meet with failure, it is already being discussed on talk radio (Howie Carr WRKO, Boston) and everyone calling in was disgusted and said they were no longer going to buy Oreo's. My extended family and I are among them and you are about to hear from millions of customers just like us.

A disenfranchised/former Oreo/Kraft customer actively involved in boycotting "New Oreo's",

Dr. Jerry S

Freepers, if you love Oreo's and do not want the PC crowd to tell you what to eat, I would advise as many FR people as possible to call and write Ms.Kim McMiller, Associate Director, Consumer Relations Kraft Foods, and let her know what you think of "New Oreos".

Time to let Kraft know how you feel; call 1-800-323-0768

My family and I will boycott.


TOPICS: Food
KEYWORDS: cookies; food; oreo; oreos; snack
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1 posted on 04/29/2005 3:50:52 PM PDT by Jmouse007
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To: Jmouse007

Can't you at least wait to try it before you crap on it?


2 posted on 04/29/2005 3:52:35 PM PDT by Keith in Iowa (Life's a beach - and Liberals are like the sand that gets in your swimsuit...)
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To: Jmouse007

This sounds serious


3 posted on 04/29/2005 3:53:54 PM PDT by nuconvert (No More Axis of Evil by Christmas ! TLR)
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To: Jmouse007

What next? Twinkies?


4 posted on 04/29/2005 3:54:10 PM PDT by SkyDancer
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To: Jmouse007

Make the switch to Hydrox.


5 posted on 04/29/2005 3:54:17 PM PDT by aroostook war
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To: Keith in Iowa
Here is a secret if you call and complain to the customer service number on the package....they send you free food......:-)

Not that I have ever done such a thing mind you.....:-)

6 posted on 04/29/2005 3:54:25 PM PDT by Dog ( Premier news hound and proud member of FR's Pajama News Service...winner of several Buckeye awards.)
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To: Jmouse007

Bwahahahahaa!!!


7 posted on 04/29/2005 3:54:28 PM PDT by k2blader (Immorality bites.)
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To: Jmouse007

Why can't they just keep the original version and make a new and improved one? Anyone that is an Oreo-eater to begin with doesn't give a rats rump about what's on the nutrition label. Yeesh.

Another Capitalist company rolls belly up to The Food Police.


8 posted on 04/29/2005 3:55:35 PM PDT by Diana in Wisconsin (Save The Earth. It's The Only Planet With Chocolate.)
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To: nuconvert

This is what FR has come to.....OREO cookies on a Friday night..


9 posted on 04/29/2005 3:55:35 PM PDT by Dog ( Premier news hound and proud member of FR's Pajama News Service...winner of several Buckeye awards.)
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To: Keith in Iowa
"Can't you at least wait to try it before you crap on it?"

Nope, according to Kraft's own admission, when they removed the trans fat; the cream filling oozed and ran out of the cookies and the cookies crumbled.

Ah, just what we want: oozy runny, crappy cookies, YUM...

NOT!

10 posted on 04/29/2005 3:55:48 PM PDT by Jmouse007 ("Negotiate and die!" Brought to you by "Islam the Religion of Peace tm")
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To: Jmouse007
What I'd like to know is where Kraft is testmarketing their new low carb Oreos. We found them originally at the Walmart in Seymour, Indiana, then a week later in Bloomington. They had them at Giant for a month or so, and now they're gone.

I can't eat the other kind so this is kind of important, and people knowledgeable in Oreo marketing might know the answer.

11 posted on 04/29/2005 3:56:00 PM PDT by muawiyah
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To: muawiyah

Call the customer service number....:-)


12 posted on 04/29/2005 3:56:51 PM PDT by Dog ( Premier news hound and proud member of FR's Pajama News Service...winner of several Buckeye awards.)
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To: aroostook war

Hydrox taste terrible, just like "New Oreo's" will taste once they mess with the recipe.


13 posted on 04/29/2005 3:57:13 PM PDT by Jmouse007 ("Negotiate and die!" Brought to you by "Islam the Religion of Peace tm")
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To: Jmouse007

Ya know, I think they already changed the cookie part and didn't tell anyone. Doesn't seem to stand up to dunking the way it did 30 or 40 yrs ago.


14 posted on 04/29/2005 3:57:24 PM PDT by nuconvert (No More Axis of Evil by Christmas ! TLR)
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To: Jmouse007

I'd rather see them eliminate high-fructose corn syrup than worry about trans-fatty acids.


15 posted on 04/29/2005 3:57:57 PM PDT by SoDak (Hoist that rag!)
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To: nuconvert

We used to skip them across the river ~ hard as rocks!


16 posted on 04/29/2005 3:59:01 PM PDT by muawiyah
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To: Jmouse007

The f'ing food nazis are really starting to piss me off! You eat Oreos because of the way they taste, not because they're good for you.


17 posted on 04/29/2005 3:59:05 PM PDT by wagglebee ("We are ready for the greatest achievements in the history of freedom." -- President Bush, 1/20/05)
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To: Dog

Well, you could start a 'Zarqawi captured' thread ;~ )


18 posted on 04/29/2005 3:59:08 PM PDT by nuconvert (No More Axis of Evil by Christmas ! TLR)
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To: nuconvert
Careful ....he might not be able to handle that info.....lets worry about trans fat.

:-)

19 posted on 04/29/2005 3:59:26 PM PDT by Dog ( Premier news hound and proud member of FR's Pajama News Service...winner of several Buckeye awards.)
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To: Jmouse007
we are working to improve the nutrition profile of our product

Oxymoronic statement. Since when were cookies supposed to be a source of nutrition?

20 posted on 04/29/2005 3:59:32 PM PDT by Luna (Lobbing the Holy Hand Grenade at Liberalism)
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To: aroostook war

Hydrox are not the same kind of cookie ~ not even in the same class.


21 posted on 04/29/2005 3:59:46 PM PDT by muawiyah
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To: Jmouse007; Poincare; Rytwyng; Colorado Buckeye; Sarah
I guarantee you I and millions of other Oreo customers are going to stop buying your product and actively fight against this misguided attempt to mess with the original formula.

The original formula contained LARD - a naturally occurring saturated fat that makes wonderful cookies and is nutritionally superior to the artificial hydrogenated oils they currently use. The change to the trans-fat-laden hydrogenated oils is because the P.C. nutritionists thought any veggie oil was "better" than any animal fat. They were wrong.

So I'm with you on sticking with the *original* recipe.

A kinda-sorta Dr. Price ping

22 posted on 04/29/2005 3:59:56 PM PDT by Lil'freeper
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To: Jmouse007
Ah, just what we want: oozy runny, crappy cookies, YUM...

Hm, sounds like oreo ice cream. *LOL*

(Randomish thought: I have a friend who really likes limp, greasy french fries. Then again, he is probably in the minority.)

23 posted on 04/29/2005 4:00:19 PM PDT by k2blader (Immorality bites.)
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To: nuconvert
This thread could become a classic.

Oreo's vs Hydrox.

24 posted on 04/29/2005 4:00:41 PM PDT by Dog ( Premier news hound and proud member of FR's Pajama News Service...winner of several Buckeye awards.)
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To: nuconvert
Well, you could start a 'Zarqawi captured' thread

Twenty years from now being able to eat real Oreos will be more important than on what day a terrorist is captured!

25 posted on 04/29/2005 4:01:00 PM PDT by wagglebee ("We are ready for the greatest achievements in the history of freedom." -- President Bush, 1/20/05)
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To: Jmouse007

They bent to the Trial Lawyers.

A few years ago, the TLA had a conference in Massachusetts. They were planning the junk food shake down.

Kraft first to fall?


26 posted on 04/29/2005 4:01:13 PM PDT by Calpernia (Breederville.com)
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To: Jmouse007
Normal procedure is to schedule a trial before the execution. If you go & kill the cookie, the rest of us are gonna' be deprived of free supermarket taste tests and that means I'll have to budget money to pay for lunch.
27 posted on 04/29/2005 4:01:26 PM PDT by elli1
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To: Diana in Wisconsin
"Why can't they just keep the original version and make a new and improved one?"

Kraft in their infinite wisdom is not going to give us Oreo consumers an option; it is "New Oreos" or nothing!

Don't you just love it, they are going to screw with the original recipe, remove real Oreo's from the market and give us ersatz Oreos in their place.

28 posted on 04/29/2005 4:01:41 PM PDT by Jmouse007 ("Negotiate and die!" Brought to you by "Islam the Religion of Peace tm")
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To: Jmouse007

Funny you should post this. I went to Arby's today and I SWEAR the Arby's sauce is NOT THE SAME! It tasted way sweeter with no tang.

Ruined my whole Friday!! :)

I hate change.


29 posted on 04/29/2005 4:01:54 PM PDT by bonfire
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To: muawiyah

>>>What I'd like to know is where Kraft is testmarketing their new low carb Oreos.

Hopefully on the Trial Lawyers.


30 posted on 04/29/2005 4:02:51 PM PDT by Calpernia (Breederville.com)
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To: Dog

Anyone who likes Hydrox is a freak! ;-)


31 posted on 04/29/2005 4:03:01 PM PDT by k2blader (Immorality bites.)
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To: Luna
"Oxymoronic statement. Since when were cookies supposed to be a source of nutrition?"

Ding, Ding Ding, we have a winner! Give that man a Cupie Doll!

32 posted on 04/29/2005 4:03:37 PM PDT by Jmouse007 ("Negotiate and die!" Brought to you by "Islam the Religion of Peace tm")
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To: Dog

LoL.
Well, there's NO comparison. And any SANE person knows that! ((now where's my milk?))


33 posted on 04/29/2005 4:04:26 PM PDT by nuconvert (No More Axis of Evil by Christmas ! TLR)
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To: wagglebee
"You eat Oreos because of the way they taste, not because they're good for you."

Ding, Ding Ding, we have anaother winner! Give that man a Cupie Doll!

34 posted on 04/29/2005 4:04:29 PM PDT by Jmouse007 ("Negotiate and die!" Brought to you by "Islam the Religion of Peace tm")
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To: Jmouse007

35 posted on 04/29/2005 4:04:42 PM PDT by maggief
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To: Luna

"Since when were cookies supposed to be a source of nutrition?"


My 17 year old would vehemently disagree with you!!!


36 posted on 04/29/2005 4:05:28 PM PDT by bonfire
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To: Jmouse007
Who cares? They all ready made them the size of a dime.

FMCDH(BITS)

37 posted on 04/29/2005 4:05:55 PM PDT by nothingnew (I fear for my Republic due to marxist influence in our government. Open eyes/see)
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To: Dog
This is what FR has come to.....OREO cookies on a Friday night..

Not me...JBeam and beer for this one.

FMCDH(BITS)

38 posted on 04/29/2005 4:07:40 PM PDT by nothingnew (I fear for my Republic due to marxist influence in our government. Open eyes/see)
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To: Jmouse007

Oreo Cookies


COOKIE WAFERS:

1 (18.25 oz) box Dark Fudge Cake Mix
1/3 cup water
2 tablespoons shortening

CREME FILLING:

3 1/2 cups powdered sugar
1/2 tablespoon granulated sugar
1/2 teaspoon vanilla extract
1/2 cup shortening (no substitution)
3 tablespoons hot water

Preheat oven to 325F. Blend all ingredients; then knead with your hands until it is pliable like dough. Form dough into 3/4 inch balls and press flat, 1/2 inch apart on greased cookie sheets. Bottom of a glass works nice for this. Bake 4 to 6 minutes or until cookies are crunchy. I should think you could refrigerate the dough in cylinder shaped rolls for a couple of hours and slice 1/8 inch thick, as well.

Let cookies cool on sheets.

Combine filling ingredients and mix well. Form into balls about 1/2 to 3/4 inch in diameter, again using your hands. Sandwich one filling in the center of two cookies and carefully press down until the filling spreads almost to the edge.

Makes 2 dozen cookies (4 dozen wafers)


39 posted on 04/29/2005 4:07:45 PM PDT by Samwise (We apologize for the inconvenience.)
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To: muawiyah

http://www.lowcarbfreedom.com/2005/02/low_carb_discon.html

According to this, the lo carb Oreos have been discontinued.


40 posted on 04/29/2005 4:09:18 PM PDT by elli1
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To: Lil'freeper
Agreed. If they go back to LARD I might eat some once in a while. Going from trans-oils to non-trans omega-6 vegetable oils is only a slight improvement; I'll pass.

BTW, it's interesting that so many people here are complaining about the "health nazis" -- when this is trans fat issue is one of the RARE times when the "health nazis" are actually biochemically right. (They were wrong about carbs, wrong about cholesterol, wrong about animal fat, wrong about soy, wrong about alcohol... just this once, they're right, let's give 'em credit.)

41 posted on 04/29/2005 4:09:53 PM PDT by Rytwyng (we're here, we're Huguenots, get used to us...)
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To: Jmouse007

Years ago I wrote a steaming letter to the bakers of Hydrox cookies complaining about the change in their recipe. The new Hydrox cookies lacked the distinctive flavor I liked.

A vice president wrote me a nice and fairly long letter, signed in real ink, describing the changes and why....The reason was that the public wanted Oreos and now Hydrox was like Oreo.

Hydrox coookies are no more.


42 posted on 04/29/2005 4:10:00 PM PDT by bert (Hitch Hiker's Guide is coming!! April 29th!!!)
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To: aroostook war

Please see my post 42.

Have you seen Hydrox cookies recently?

I thought they were long gone.


43 posted on 04/29/2005 4:11:50 PM PDT by bert (Hitch Hiker's Guide is coming!! April 29th!!!)
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To: Rytwyng
when this is trans fat issue is one of the RARE times when the "health nazis" are actually biochemically right.

Everybody dies from something....and in the end, it's always a heart attack. So what?

FMCDH(BITS)

44 posted on 04/29/2005 4:12:59 PM PDT by nothingnew (I fear for my Republic due to marxist influence in our government. Open eyes/see)
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To: Jmouse007
To add to my despair at the way food products are tasting these days I bought a box of my favorite Nabisco saltine crackers. When I opened the box, I noticed a small box on the front printed with these words, "No Cholesterol, Low Saturated Fat".

It also appears they took the salt out of "saltines" also. Hold the cracker sideways....no salt on top. Little if any salt inside, either. They taste exactly like communion wafers.

I looked on Publix's shelf, and all the cracker boxes now state the same thing and some say "low sodium". There's no choice now. Eat these tasteless squares of crispy shirt cardboard with your soup or switch to (what?)

(....they break and crumble real easy now, to boot)

Leni

45 posted on 04/29/2005 4:13:49 PM PDT by MinuteGal ("The Marines keep coming. We are shooting, but the Marines won't stop !" (Fallujah Terrorists)
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To: Dog

"This is what FR has come to.....OREO cookies on a Friday night..."

Sometimes an Oreo is just an Oreo. :)


46 posted on 04/29/2005 4:14:06 PM PDT by Diana in Wisconsin (Save The Earth. It's The Only Planet With Chocolate.)
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To: Dog

The Hydrox Cookie Page
www.spacefem.com/hydrox

The Truth
Most of my knowledge of the hydrox story comes from this Fortune article: http://www.business2.com/articles/mag/0,1640,4537,FF.html Paul Lukas reports:
Hydrox debuted in 1908, the signature product of the nascent Sunshine Biscuits, and ruled the category until 1912, when National Biscuit (later Nabisco) launched the remarkably similar Oreos. Given Nabisco's superiority over Sunshine in everything from distribution channels to advertising budgets, it was no contest--Hydrox never had a chance. Over the years, Oreos' popularity and market hegemony became so overwhelming that the product transcended the consumer realm and came to be viewed as a cultural icon, an American original--even though there was nothing original about it.
Yes, we were had. But then what happened? Hydrox were no longer even manufactured.
[Keebler] acquired Sunshine in 1996 and, after a careful review process, is now bringing Sunshine's cookies under the Keebler brand umbrella. Most of the products will simply get a packaging revision, but Keebler decided that the Hydrox situation called for more drastic measures. The cookies themselves have been given a kid-oriented design face-lift, with an updated flavor formulation to follow this spring. The biggest change, however, is the name: Hydrox will henceforth be known as Keebler Droxies.
"Updated flavor formulation..." there you have it. I'd highly recommend reading the whole article, it's very informative.


47 posted on 04/29/2005 4:17:28 PM PDT by bert (Hitch Hiker's Guide is coming!! April 29th!!!)
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To: nothingnew
Everybody dies from something....and in the end, it's always a heart attack. So what?

It's not just about living a few years longer or the obsessive fear of death, it's a real and serious quality-of-life issue *right now*. Trans fats disrupt the omega-3 pathway, causing severe skin rashes in some people (myself included) and other inflammatory symptoms in other people (asthma/allergies, etc).

I haven't eaten Oreos, or many other snack foods, in years.

48 posted on 04/29/2005 4:27:36 PM PDT by Rytwyng (we're here, we're Huguenots, get used to us...)
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To: Keith in Iowa
Can't you at least wait to try it before you crap on it?

ya beat me to it! :O)

49 posted on 04/29/2005 4:35:03 PM PDT by maine-iac7 ("...BUT YOU CAN'T FOOL ALL THE PEOPLE ALL THE TIME." Lincoln)
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To: elli1

That's a great site. The lady has a blog going.


50 posted on 04/29/2005 4:39:42 PM PDT by muawiyah
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