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New Book Answers the Question of Where the Beers Are That Grandpa Used to Drink
PRWeb ^ | 09-08-06 | PRWeb

Posted on 09/08/2006 3:33:40 PM PDT by toddlintown

Beer historian explores what happened to famous brews like Schlitz, Rainier, Schmidt and National.

Chicago, IL (PRWEB) September 8, 2006 -- Using Chicago as a backdrop, leading beer historian Bob Skilnik delves into the reasons why once favorite national and regional beer brands have faded in popularity, some banished to obscurity. BEER: A History of Brewing in Chicago ($24.95, Hardcover, 416 pages, Barricade Books, ISBN 1569803129), proves to be more than a regional history book as it also details the downfall of national breweries like Schlitz and Pabst, to once powerhouse regionals with their flagship brands such as Seattle’s Rainier, Detroit’s Stroh, Baltimore’s National Bohemian and G. Heileman’s Old Style, once anointed as "Chicago’s Beer."

"When it came to gaining favor with the Windy City’s thirsty beer drinkers after the local industry went flat in the 1970s," notes Skilnik, "a lot of out-of-town brands tried -- and a lot of brands died. Chicago’s stature as a financial center, as a hub of advertising agencies, and as a convention and hotel stronghold, however, made it the stage for a number of behind-the-scene maneuverings of brewery takeovers and consolidations which also affected the national beer market, and still does."

As the Wall Street Journal and the New York Times have reported on several recent occasions, when it comes to beer, retro is in, whether the beer served is Miller High Life, "The Champagne of Bottled Beers," Schlitz as "The Beer That Made Milwaukee Famous," or young Pabst Blue Ribbon drinkers telling bartenders to "PBR Me!"

(Excerpt) Read more at prweb.com ...


TOPICS:
KEYWORDS: beer; chicago; pabst; schlitz
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It's all about the beer.
1 posted on 09/08/2006 3:33:41 PM PDT by toddlintown
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To: toddlintown
Somewhere grandma couldn't find them in my experience.
:)
2 posted on 09/08/2006 3:35:35 PM PDT by kinoxi
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To: toddlintown

I remember Schlitz and Pabst.

Ick.


3 posted on 09/08/2006 3:37:15 PM PDT by CobaltBlue (Extremism in the defense of liberty is no vice. Moderation in the pursuit of justice is no virtue.)
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To: toddlintown

Knowing MY relatives, they probably drank it all.

And I helped (belch).



4 posted on 09/08/2006 3:37:48 PM PDT by girlangler
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To: toddlintown

Found them.

5 posted on 09/08/2006 3:40:16 PM PDT by dfwgator
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To: sauropod

swill ping


6 posted on 09/08/2006 3:40:46 PM PDT by hellinahandcart
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To: toddlintown

Hey, what ever happened to Olympia Beer?


7 posted on 09/08/2006 3:41:02 PM PDT by fat city ("Journalists are sloppy, lazy and on expense account")
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To: girlangler

Rainier had some of the funniest commercials.


8 posted on 09/08/2006 3:41:33 PM PDT by TheErnFormerlyKnownAsBig (Life is tough. It's even tougher when you're stupid.)
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To: toddlintown

"Hooray beer!"


9 posted on 09/08/2006 3:42:15 PM PDT by sheik yerbouty ( Make America and the world a jihad free zone!)
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To: toddlintown

Gramps drank swill.


10 posted on 09/08/2006 3:42:51 PM PDT by billorites (freepo ergo sum)
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To: toddlintown
Where the Beers Are That Grandpa Used to Drink

Out back on the side of the barn, in the bushes...

11 posted on 09/08/2006 3:42:58 PM PDT by steveo (ADVERTISEMENT)
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To: toddlintown
My father used to drink these little fat beers with a big mouth. "Schlitz, Big Mouth" I think. Does anybody remember those?
12 posted on 09/08/2006 3:43:02 PM PDT by msnimje (What part of-- "DEATH TO AMERICA" --do the Democrats not understand?)
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To: toddlintown
Schlitz Beer. To this day, I still remember that in 1977, a six-pack of the stuff cost $2.05.

Me and a buddy would kick in a dollar each and one of us would also kick in the odd nickel.

hazily remembering those drunken daze.....

13 posted on 09/08/2006 3:43:43 PM PDT by Responsibility2nd (Abortion is to family planning what bankruptcy is to financial planning)
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To: toddlintown

You can still find buildings (some still containing a bar) in Chicago with the Schlitz globe embedded in the facade . . . from the days when breweries owned bars.


14 posted on 09/08/2006 3:43:54 PM PDT by 1rudeboy
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To: fat city

Oly's part of the Pabst portfolio. Miller contract brews it for them.


15 posted on 09/08/2006 3:44:06 PM PDT by toddlintown (Six bullets and Lennon goes down. Yet not one hit Yoko. Discuss.)
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To: hellinahandcart

16 posted on 09/08/2006 3:44:25 PM PDT by billorites (freepo ergo sum)
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To: toddlintown
My beer is Rheingold the dry beer, but a little Knick from time to time is fine.

It's tough to argue over a Utica Club, but Genesee 64 oz. will do in a pinch.

17 posted on 09/08/2006 3:44:33 PM PDT by Jim Noble (Something is happening here but you don't know what it is, do you, Mr. Jones?)
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To: fat city
Hey, what ever happened to Olympia Beer?

I don't know why they went under but I do remember some gay scandal with one of the owners...

18 posted on 09/08/2006 3:44:50 PM PDT by steveo (ADVERTISEMENT)
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To: msnimje

Mickey's Big Mouth. Schlitz had 7-ounce "Little Joes."


19 posted on 09/08/2006 3:45:11 PM PDT by toddlintown (Six bullets and Lennon goes down. Yet not one hit Yoko. Discuss.)
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To: Responsibility2nd
I also remember fondly liking this stuff too:
20 posted on 09/08/2006 3:45:29 PM PDT by Responsibility2nd (Abortion is to family planning what bankruptcy is to financial planning)
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To: toddlintown
"From the Land of Sky Blue Waters (Waters),
From the land of pines, lofty balsam,
Comes the beer refreshing,
Hamm's the Beer Refreshing.
Hamm's".
21 posted on 09/08/2006 3:46:23 PM PDT by Non-Sequitur
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To: steveo

22 posted on 09/08/2006 3:46:40 PM PDT by billorites (freepo ergo sum)
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To: toddlintown

what about Genesee beer?....Utica Club?( its still made, however).....and what about Reingold?.......


23 posted on 09/08/2006 3:47:16 PM PDT by cherry (.)
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To: toddlintown

It needed someone named Skilnik to do this story justice.


24 posted on 09/08/2006 3:48:46 PM PDT by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: cherry

Falstaff...


25 posted on 09/08/2006 3:49:09 PM PDT by skeeter
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To: toddlintown
Kansas City used to be a hugh beer brewing town. Now there are only a few small local breweries, all but one are in brewpubs.

Mark

26 posted on 09/08/2006 3:50:10 PM PDT by MarkL (When Kaylee says "No power in the `verse can stop me," it's cute. When River says it, it's scary!)
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To: fat city
"Hey, what ever happened to Olympia Beer? "

Made with Tumwater, right?

27 posted on 09/08/2006 3:50:30 PM PDT by billorites (freepo ergo sum)
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To: tet68

"It needed someone named Skilnik to do this story justice."

Ya think? :)


28 posted on 09/08/2006 3:50:55 PM PDT by toddlintown (Six bullets and Lennon goes down. Yet not one hit Yoko. Discuss.)
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To: toddlintown

Late in the night, I just dump my beer straight into the toilet. Saves time that way.


29 posted on 09/08/2006 3:50:58 PM PDT by Gordongekko909 (I know. Let's cut his WHOLE BODY off.)
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To: Jim Noble

30 posted on 09/08/2006 3:51:12 PM PDT by oh8eleven (RVN '67-'68)
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To: tet68

Very Mike Royko-esque.


31 posted on 09/08/2006 3:52:04 PM PDT by 1rudeboy
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To: dfwgator

The guy may be a looter but at least he's a discriminating looter.No Schlitz or Pabst for him, it's imported Heineken or nothing !!!


32 posted on 09/08/2006 3:56:19 PM PDT by Obie Wan
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To: toddlintown

Carling Black Label
"Hey, Mabel..."


33 posted on 09/08/2006 3:57:57 PM PDT by dynachrome ("Where am I? Where am I going? Why am I in a handbasket?")
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To: toddlintown

JAX
HAMM'S
BUSCH BAVARAN BEER
Is PEARL still around?
OLYMPIA my favorite.
BILLY BEER (gag)
MASH BEER ( made because of the tv show)


34 posted on 09/08/2006 3:58:14 PM PDT by Ruy Dias de Bivar ((Democrats have never found a fight they couldn't run from...Ann Coulter))
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To: Jim Noble

The original Knickerbocker beer ( before they changed the formula around 1971 and called it Knickerbocker natural ) was great lager beer . So was Rheingold with the " 10 minute head " . My Dad was a salesman, so there were plenty of samples around the house . Hehe ...And although I wasn't of drinking age in CT in 1970 ( 21 ) I could drink in NY (18 ) , my age at the time . I loved Knick !


35 posted on 09/08/2006 3:58:14 PM PDT by sushiman
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To: toddlintown

Without a doubt the most memorable beer from my youth was Griesedieck beer, longtime sponsor of St. Louis Cardinals ball games on radio during the 40s and 50s.

Anyone who ever heard Harry Carey pronounce Greasy dick, which, by the way was the correct pronunciation, would never forget it.


36 posted on 09/08/2006 3:58:27 PM PDT by billhilly
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To: toddlintown

If you were young, broke and needed beer in Los Angeles, Brew 102 was the way to go. Boy was it bad.

For some reason I thought Mickey's Big Mouth's would get you blasted sooner and deeper. Maybe it just poured faster.

Anybody ever "shoot a beer"? Take a "church key", lay the can on it's side, cut a hole on the top side near the bottom, cover the bottom hole with your mouth, upright the can, pull the pop top and whoosh, all the beer all at once.

Do they still have Rheingold in NY? Schafer?


37 posted on 09/08/2006 3:58:58 PM PDT by garyhope (It's World War IV, right here, right now courtesy of Islam.)
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To: toddlintown; msnimje

I have drank gallons of Mickey's Big Mouths. And lots more Rainer Ale. And I'm no grandpa.


38 posted on 09/08/2006 3:59:44 PM PDT by ibbryn (this tag intentionally left blank)
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To: toddlintown

Only saw this one up north and was pretty good,BLATZ.


39 posted on 09/08/2006 4:00:30 PM PDT by INSENSITIVE GUY
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To: toddlintown
Yuk!


40 posted on 09/08/2006 4:00:58 PM PDT by Revolting cat! ("In the end, nothing explains anything!")
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To: msnimje

Schmidt 'Big Mouth' beer - not Schlitz. I still have a few of those bottles around. Schmidt was brewed here in St. Paul. I drank most of them all at one time or another. What really killed the well known regionals was the loss of their honest, original identities with the post-war rise of food and beverage chemistry and the simultaneous business climate that sought market strategy over perfected substance in the manufacture of any product. Micro brews, luxury sedan brands, artisan breads, etc., etc., etc. will go through the same de-evolution if they are attractive enough for the mass producing conglomerates to buy.

In the end, all beer is reduced to piss. Brew your own and save money on the input end.


41 posted on 09/08/2006 4:01:34 PM PDT by WorkingClassFilth (Ever learning . . .)
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To: msnimje
You mean these?


42 posted on 09/08/2006 4:02:11 PM PDT by Oberon (What does it take to make government shrink?)
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To: toddlintown

I remember Miller 7oz.
I use to hide them in the snow in the backyard so my parents wouldn't find them.

The first beer I ever tasted was Schaefer.
Schaefer...the one beer to have when you're having more than one.


43 posted on 09/08/2006 4:02:41 PM PDT by markoman (The man with the rubber glove was....surprisingly gentle.)
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To: msnimje

You mean Mickey Big Mouth? I drank those. Grampa drank Lucky Lager, Olyimpia or Coors. Argh.


44 posted on 09/08/2006 4:02:42 PM PDT by muleskinner
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To: dynachrome

""Hey, Mabel..."

Hey, Mable, get off the table. This quarter's for Black Label.

At least, that was the joke back in those days, and it followed me throughout my service days.


45 posted on 09/08/2006 4:02:50 PM PDT by billhilly
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To: toddlintown

Mickey's still bottles those jobs. Haven't even sniffed on in over 25 years.


46 posted on 09/08/2006 4:03:22 PM PDT by WorkingClassFilth (Ever learning . . .)
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To: skeeter

"Falstaff"

AKA Foulstuff, or Fallflat to some...


47 posted on 09/08/2006 4:03:54 PM PDT by mozarky2 (Ya never stand so tall as when ya stoop to stomp a statist!)
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To: Oberon
Back in the day they had peal off tops kind of like a can.

We called them 'Grenades'.

48 posted on 09/08/2006 4:04:08 PM PDT by Dinsdale
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To: toddlintown
What Grandpa had to say on the subject.
49 posted on 09/08/2006 4:04:20 PM PDT by atomic_dog
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To: toddlintown
Yum!


50 posted on 09/08/2006 4:04:58 PM PDT by Revolting cat! ("In the end, nothing explains anything!")
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