Skip to comments.New Book Answers the Question of Where the Beers Are That Grandpa Used to Drink
Posted on 09/08/2006 3:33:40 PM PDT by toddlintown
Beer historian explores what happened to famous brews like Schlitz, Rainier, Schmidt and National.
Chicago, IL (PRWEB) September 8, 2006 -- Using Chicago as a backdrop, leading beer historian Bob Skilnik delves into the reasons why once favorite national and regional beer brands have faded in popularity, some banished to obscurity. BEER: A History of Brewing in Chicago ($24.95, Hardcover, 416 pages, Barricade Books, ISBN 1569803129), proves to be more than a regional history book as it also details the downfall of national breweries like Schlitz and Pabst, to once powerhouse regionals with their flagship brands such as Seattles Rainier, Detroits Stroh, Baltimores National Bohemian and G. Heilemans Old Style, once anointed as "Chicagos Beer."
"When it came to gaining favor with the Windy Citys thirsty beer drinkers after the local industry went flat in the 1970s," notes Skilnik, "a lot of out-of-town brands tried -- and a lot of brands died. Chicagos stature as a financial center, as a hub of advertising agencies, and as a convention and hotel stronghold, however, made it the stage for a number of behind-the-scene maneuverings of brewery takeovers and consolidations which also affected the national beer market, and still does."
As the Wall Street Journal and the New York Times have reported on several recent occasions, when it comes to beer, retro is in, whether the beer served is Miller High Life, "The Champagne of Bottled Beers," Schlitz as "The Beer That Made Milwaukee Famous," or young Pabst Blue Ribbon drinkers telling bartenders to "PBR Me!"
(Excerpt) Read more at prweb.com ...
I remember Schlitz and Pabst.
Knowing MY relatives, they probably drank it all.
And I helped (belch).
Hey, what ever happened to Olympia Beer?
Rainier had some of the funniest commercials.
Gramps drank swill.
Out back on the side of the barn, in the bushes...
Me and a buddy would kick in a dollar each and one of us would also kick in the odd nickel.
hazily remembering those drunken daze.....
You can still find buildings (some still containing a bar) in Chicago with the Schlitz globe embedded in the facade . . . from the days when breweries owned bars.
Oly's part of the Pabst portfolio. Miller contract brews it for them.
It's tough to argue over a Utica Club, but Genesee 64 oz. will do in a pinch.
I don't know why they went under but I do remember some gay scandal with one of the owners...
Mickey's Big Mouth. Schlitz had 7-ounce "Little Joes."
what about Genesee beer?....Utica Club?( its still made, however).....and what about Reingold?.......
It needed someone named Skilnik to do this story justice.
Made with Tumwater, right?
"It needed someone named Skilnik to do this story justice."
Ya think? :)
Late in the night, I just dump my beer straight into the toilet. Saves time that way.
Very Mike Royko-esque.
The guy may be a looter but at least he's a discriminating looter.No Schlitz or Pabst for him, it's imported Heineken or nothing !!!
Carling Black Label
BUSCH BAVARAN BEER
Is PEARL still around?
OLYMPIA my favorite.
BILLY BEER (gag)
MASH BEER ( made because of the tv show)
The original Knickerbocker beer ( before they changed the formula around 1971 and called it Knickerbocker natural ) was great lager beer . So was Rheingold with the " 10 minute head " . My Dad was a salesman, so there were plenty of samples around the house . Hehe ...And although I wasn't of drinking age in CT in 1970 ( 21 ) I could drink in NY (18 ) , my age at the time . I loved Knick !
Without a doubt the most memorable beer from my youth was Griesedieck beer, longtime sponsor of St. Louis Cardinals ball games on radio during the 40s and 50s.
Anyone who ever heard Harry Carey pronounce Greasy dick, which, by the way was the correct pronunciation, would never forget it.
If you were young, broke and needed beer in Los Angeles, Brew 102 was the way to go. Boy was it bad.
For some reason I thought Mickey's Big Mouth's would get you blasted sooner and deeper. Maybe it just poured faster.
Anybody ever "shoot a beer"? Take a "church key", lay the can on it's side, cut a hole on the top side near the bottom, cover the bottom hole with your mouth, upright the can, pull the pop top and whoosh, all the beer all at once.
Do they still have Rheingold in NY? Schafer?
I have drank gallons of Mickey's Big Mouths. And lots more Rainer Ale. And I'm no grandpa.
Only saw this one up north and was pretty good,BLATZ.
Schmidt 'Big Mouth' beer - not Schlitz. I still have a few of those bottles around. Schmidt was brewed here in St. Paul. I drank most of them all at one time or another. What really killed the well known regionals was the loss of their honest, original identities with the post-war rise of food and beverage chemistry and the simultaneous business climate that sought market strategy over perfected substance in the manufacture of any product. Micro brews, luxury sedan brands, artisan breads, etc., etc., etc. will go through the same de-evolution if they are attractive enough for the mass producing conglomerates to buy.
In the end, all beer is reduced to piss. Brew your own and save money on the input end.
I remember Miller 7oz.
I use to hide them in the snow in the backyard so my parents wouldn't find them.
The first beer I ever tasted was Schaefer.
Schaefer...the one beer to have when you're having more than one.
You mean Mickey Big Mouth? I drank those. Grampa drank Lucky Lager, Olyimpia or Coors. Argh.
Hey, Mable, get off the table. This quarter's for Black Label.
At least, that was the joke back in those days, and it followed me throughout my service days.
Mickey's still bottles those jobs. Haven't even sniffed on in over 25 years.
AKA Foulstuff, or Fallflat to some...
We called them 'Grenades'.
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