If they really want to curb teen smoking, just say that smoking makes you want to get a haircut and get a job.
If they really wanted to stop kids from smoking, pay me a $250,000 consulting fee and I'll stop teen smoking completely within one month:
Just think of the gayest, goofiest, most uncool person in the world...someone who kids least want to emulate, and feature them in a cigarette commercial. Some of these people are rabid left wing anti-smoking zealots, so we would have to convince them it's for the Chilruns:
"Hi kids, I'm John Kerry, if you want to be cool just like me, make sure to smoke __________ (fill in the blank) brand cigarettes."
I guarantee you no kid will ever light up again. Who else can we get in the commercial?
Best line of the day! :)
"If they really want to curb teen smoking, just say that smoking makes you want to get a haircut and get a job."
That was good.