Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Battle of Beer Towns: How Milwaukee, Denver Measure Up (Miller/Coors Merger)
JSOnline ^ | November 5, 2007 | Tom Daykin

Posted on 11/06/2007 6:20:15 AM PST by Diana in Wisconsin

(Miller's planned merger with Coors could leave Milwaukee to fight for part of its identity)

Keeping Miller Brewing Co.'s headquarters in Milwaukee won't be easy.

Then again, the Packers' overtime victory over the Denver Broncos last week wasn't exactly a cinch, either.

If all goes as planned, Miller will merge its operations with Golden, Colo.-based Coors Brewing Co. in 2008. But the companies have not yet decided whether the headquarters of the MillerCoors joint venture will be in Milwaukee, or in the Denver area.

"I didn't get the sense that it's winner-take-all," said Milwaukee Mayor Tom Barrett, who last week joined Gov. Jim Doyle in meeting with Coors executives to begin discussing how corporate functions might be split between the cities.

Executives from Miller and Coors are saying little about that process. They're still crafting a definitive joint venture agreement, and are seeking approval from federal antitrust regulators.

Site selection consultants say most company executives typically look at similar factors when making relocation decisions. Not surprisingly, they focus on the costs of doing business. Those include differences between locations on taxes and employee costs, said Ron Pollina, who operates Pollina Corporate Real Estate Inc., of Park Ridge, Ill.

Executives at Miller and Coors also will likely consider so-called "quality of life" factors. Those include crime rates, school performance and housing costs.

Finally, there are intangibles, including the question of which company is the buyer and which is the seller. The buyer usually has more to say on relocation decisions, Pollina said.

People shouldn't expect any one factor to influence the decision on where to locate a headquarters for MillerCoors, says site selection consultant Leslie Rubin, who operates Indianapolis-based Rubin Advisors Inc.

"There are so many pieces that come into play," Rubin says. Here are some of them: Labor costs

The cost of labor is the top factor in site selection decisions, according to the most recent annual survey of executives conducted by "Area Development," a trade publication that focuses on corporate site selections and relocations.

Labor costs represent an advantage for the Milwaukee area. White-collar employees here earn less than their counterparts in the Denver area, according to the U.S. Bureau of Labor Statistics.

The mean hourly wage for management and professional employees in the Milwaukee area was $30.94 in the bureau's most recent survey, compared with $32.47 in the Denver area.

For Milwaukee-area sales and office employees, the mean hourly wage was $15.38, compared with $17.76 in Denver.

Advantage: Milwaukee Health care costs

But Milwaukee also has some of the nation's highest health care costs.

A Government Accountability Office study released in 2005 found that the Milwaukee area had the 16th-highest physician prices in the country, and the fifth-highest hospital prices.

That same GAO study ranked the Denver area No. 177 out of 319 metro areas in both physician prices and hospital prices.

Advantage: Denver Taxes

Taxes are another major issue.

The "Area Development" survey respondents rated the state's corporate tax rate as the No. 3 factor in their decisions. (The No. 2 factor, highway accessibility, is a wash. Both companies have headquarters within short drives of interstate highways.)

Wisconsin's corporate tax rate is 7.9%, while Colorado has a 4.63% rate, according to the Federation of Tax Administrators.

However, Colorado requires "combined reporting" for some corporate taxpayers. That practice combines the reporting of profits by a corporate parent and its subsidiaries for tax purposes.

Wisconsin doesn't have combined reporting. That allows parent companies to move income and expenses among subsidiaries, reducing their overall taxes.

Advantage: Uncertain Airport connections

The Denver International Airport offers 835 daily departures to 140 non-stop destinations, giving corporate travelers a wide range of opportunities to reach customers throughout the country.

Milwaukee's Mitchell International Airport has 235 daily departures to 53 non-stop destinations. Milwaukee corporate travelers also sometimes use O'Hare International Airport, in Chicago. But O'Hare is 81 miles from Miller's headquarters, while Denver International is 35 miles from the Coors headquarters.

Advantage: Denver Overall business climate

This takes into account a wide variety of factors, including work force quality, energy costs, spending on highways and other infrastructure, and the availability of state and local financial assistance.

Pollina Corporate Real Estate Inc., of Park Ridge, Ill., issues an annual report that ranks the states on their business climates. In the 2007 report, Colorado ranked No. 33 and Wisconsin was No. 44.

Wisconsin's average electricity costs are about 1% lower than Colorado's, and both states offer a range of grants and loans to expanding businesses. But Colorado fared better on infrastructure spending. Also, 32.7% of its residents ages 25 and older have a bachelor's degree or better, compared with 22.4% of Wisconsin residents, according to census data.

Advantage: Denver Quality of life

This is one of Milwaukee's biggest advantages, said Pat O'Brien, executive director of the Milwaukee 7, the newly formed economic development group for southeastern Wisconsin. Miller's headquarters is relatively close to Milwaukee's vibrant downtown, the lakefront and livable neighborhoods, O'Brien said.

The Milwaukee area also has good public school systems and housing that's more affordable than the Denver area offers, he said.

According to the most recent survey conducted by the National Association of Home Builders, the Milwaukee area ranked No. 76 among 215 metro areas for housing affordability. The Denver area ranked No. 95, with that higher number signifying a lower percentage of homes that are affordable to families earning that area's median income.

Tom Clark, O'Brien's Denver counterpart, agreed that the Milwaukee area has a strong quality of life. But the Denver area, with its cultural attractions and "outdoor lifestyle" recreation opportunities, also does well in that category, said Clark, executive vice president of the Metro Denver Economic Development Corp.

The ski slopes and biking trails of the Rocky Mountains may be among the reasons why Colorado has the lowest rate of adult obesity, according to the latest rankings compiled by the Trust for America's Health. Wisconsin ranked as the 22nd most obese state.

Milwaukee's proximity to Chicago and Minneapolis is a big plus, but Denver wins on another score: the rate of violent crime. In 2006, the Milwaukee metropolitan area reported a violent crime rate of 579.6 crimes per 100,000 residents, according to the FBI. The Denver metro area's crime rate was 427.7 crimes per 100,000 residents.

Advantage: Tie Intangibles

The acquiring company often has an edge in the relocation decision, said Ron Pollina of Pollina Corporate Real Estate. But it's not clear which company - if any - plays a dominant role in the MillerCoors joint venture.

The corporate parents, London-based SABMiller Plc, and Molson Coors Brewing Co., with its headquarters split between Denver and Montreal, will each have a 50% voting interest in MillerCoors. But, based on asset value, SABMiller will have a 58% economic interest in MillerCoors. That means 58% of the joint venture's income will flow to SABMiller.

Leo Kiely, 60, chief executive officer of Molson Coors, will be CEO of MillerCoors and will serve at least two years. He will be succeeded by Miller President Tom Long, 48, who will be MillerCoors' president and chief commercial officer. Pete Coors, 61, Molson Coors vice chairman whose great-grandfather founded Coors, will be chairman of MillerCoors but will not have an executive position. Graham Mackay, 58, chief executive of SABMiller, will be vice chairman of MillerCoors.

Advantage: Tie


TOPICS: Business/Economy; Food; Religion
KEYWORDS:
Navigation: use the links below to view more comments.
first 1-2021-35 next last
Executives at Miller and Coors also will likely consider so-called "quality of life" factors. Those include crime rates, school performance and housing costs.

Well, that nixes Milwaukee, right there! ;)

As long as Leinenkugel doesn't leave the state, I'm happy. :)

1 posted on 11/06/2007 6:20:17 AM PST by Diana in Wisconsin
[ Post Reply | Private Reply | View Replies]

To: Diana in Wisconsin

Leinenkugel is so much better than any product either Miller or Coors offers.


2 posted on 11/06/2007 6:37:17 AM PST by wideawake (Why is it that so many self-proclaimed "Constitutionalists" know so little about the Constitution?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

I would not like to see Miller moving out of the city right when I am moving back!!! It’d be quite sad to catch that whiff of yeast when coming in from Minneapolis into downtown Milwaukee on I-94.


3 posted on 11/06/2007 6:37:40 AM PST by MNlurker
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

I think Milwaukee would’ve really had the upper hand, if the people of Wisconsin didn’t elect a tax-raising Democrat like Jim Doyle as governor.


4 posted on 11/06/2007 6:37:59 AM PST by guinnessman
[ Post Reply | Private Reply | To 1 | View Replies]

To: guinnessman

And even if they do lose Miller they’ll elect that POS right back into office next chance they (soon to be we I guess) get...


5 posted on 11/06/2007 6:39:33 AM PST by MNlurker
[ Post Reply | Private Reply | To 4 | View Replies]

To: guinnessman

From the sounds of it, even the Denver Post is having voters remorse over their elected govenor...he’s no pro business beacon either.

In the end they’ll just open a new facility in pro-business Mississippi like every other company these days ;)


6 posted on 11/06/2007 6:42:39 AM PST by MNlurker
[ Post Reply | Private Reply | To 4 | View Replies]

To: Diana in Wisconsin

I am never going to drink another Miller beer after seeing pictures of the festival Miller sponsored in Speaker Nancy Pelosi’s home district in California. I think I will also give up drinking Coors. What really bothers me is the fact that the people in those photos voted Pelosi into office and now the rest of us have to put up with her as Speaker...it’s disgusting.


7 posted on 11/06/2007 6:44:18 AM PST by Paratrooper
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

forget denver and milwaukee. gimme some real beer towns. like kalamazoo (mi) or portland (or).


8 posted on 11/06/2007 6:46:26 AM PST by absolootezer0 (Only two products have come out of Berkeley: LSD and UNIX. Coincidence? i think not.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: wideawake

I’m not a big beer drinker but I found Guiness daught a year ago and found it to be one of the smoothest, creamiest dark beers I’ve ever had.

To all ya’ beer afficiandos, how does this one rank?


9 posted on 11/06/2007 6:57:47 AM PST by nevergore ("It could be that the purpose of my life is simply to serve as a warning to others.")
[ Post Reply | Private Reply | To 2 | View Replies]

To: wideawake

Except for that weird tasting Sunset Wheat beer, it’s the only Leinenkugel product I’ve been able to find around Tidewater VA. I remember as a kid in Eau Claire, that the regular Leinenkugel was pretty good though.


10 posted on 11/06/2007 6:59:41 AM PST by stuartcr (Everything happens as God wants it to.....otherwise, things would be different.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: nevergore

Drink enough, and you will be daught or daft.


11 posted on 11/06/2007 7:00:35 AM PST by stuartcr (Everything happens as God wants it to.....otherwise, things would be different.)
[ Post Reply | Private Reply | To 9 | View Replies]

To: nevergore
Guinness is the gold standard among stouts. Murphy's is quite good too.

I would recommend you give Boddingtons a try, if you like Guinness.

It has a very similar mouthfeel to Guinness, but is a lighter ale. I find that people who enjoy the texture of Guinness also enjoy Boddingtons and Newcastle Brown Ale.

12 posted on 11/06/2007 7:05:09 AM PST by wideawake (Why is it that so many self-proclaimed "Constitutionalists" know so little about the Constitution?)
[ Post Reply | Private Reply | To 9 | View Replies]

To: stuartcr
I agree. Leinenkugel tried to get too crafty in the late 90s.

They used to make an old-school bock beer in the spring.

Some of my most enjoyable college days in Chicago were spring weekends hanging out on my balcony when it just started getting warm: enjoying good company, Leinie bock, Edwardo's pizza and sweet soul music.

13 posted on 11/06/2007 7:10:12 AM PST by wideawake (Why is it that so many self-proclaimed "Constitutionalists" know so little about the Constitution?)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Diana in Wisconsin
As long as Leinenkugel doesn't leave the state, I'm happy. :)

I hope this new arrangement includes better distribution channels - very hard to find Leinie's out here on the East Coast.

14 posted on 11/06/2007 7:11:01 AM PST by highball ("I never should have switched from scotch to martinis." -- the last words of Humphrey Bogart)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin

http://www.safe-house.com/

http://www.thepfisterhotel.com/index_2.asp?sourceid=

http://beerme.com/brewery.php?3119

Great places I visited there....sad to see the Pabst Brewery closed in 96.....:o)

Denver itself is a dump, crime, trash in the streets etc ....I bypass it when possible.


15 posted on 11/06/2007 7:27:48 AM PST by Squantos (Be polite. Be professional. But, have a plan to kill everyone you meet. ©)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Diana in Wisconsin
Those include crime rates, school performance and housing costs.

Milwaukee has been going downhill for years now. It's a perfect example of what happens when you have a city run by democrats. I hope Scott Walker runs for mayor of Milwaukee and then governor of WI. As of right now, he's our only hope.

As long as Leinenkugel doesn't leave the state, I'm happy. :)

Leinenkugel blows Miller out of the water. Miller is pee water.

My favorite:


16 posted on 11/06/2007 7:36:06 AM PST by MotleyGirl70 (Go Packers!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MNlurker
It’d be quite sad to catch that whiff of yeast when coming in from Minneapolis into downtown Milwaukee on I-94.

There are no words to describe the smell of driving on I-94 on a very hot summer day. It's like stank foot x 1,000,000 and it just hovers in the thick, humid air. So nasty.

17 posted on 11/06/2007 7:50:51 AM PST by MotleyGirl70 (Go Packers!)
[ Post Reply | Private Reply | To 3 | View Replies]

To: wideawake

Thank you....If you ever want good cigar recommendations, I’m your guy....


18 posted on 11/06/2007 8:21:49 AM PST by nevergore ("It could be that the purpose of my life is simply to serve as a warning to others.")
[ Post Reply | Private Reply | To 12 | View Replies]

To: wideawake

I like all that you mention, with the exception of Newcastle. Just haven’t really been able to get into the brown ales as much.

Sam Smith breweries out of London (I think) makes some bottled stouts (no can with the widget) that I like alot as well.

When all is said and done, I’ll take a Porter (and a porterhouse).

I have to confess, though (thank God it is an anonymous forum) that while traveling in Viet Nam this past summer (100 degrees with 99.9% humidity for days on end) that I rekindled my affection for cheap lagers.


19 posted on 11/06/2007 9:08:53 AM PST by dmz
[ Post Reply | Private Reply | To 12 | View Replies]

To: nevergore

I’m a fan of Guiness as well. Yuengling Porter or Black and Tan are the ones I keep in my fridge.


20 posted on 11/06/2007 9:36:16 AM PST by trimom
[ Post Reply | Private Reply | To 9 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-35 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson