I used to edit an employee magazine for a large food processing company. Food images may be among the most difficult to shoot to make the food seem appetizing. In lots of local restaurant commercials the colors come out all wrong and drive customers away!
One of my worst assignments was trying to cook fried eggs sunny-side up so they looked appealing. Cooking them that way is a real challenge; you have to use ultra-low heat to get the whites to set without discoloring the yolks. If people routinely cook breakfast eggs that way easily I'd love to know how it's done!
It can be done, but only on a professional, restaurant style, stove where the heat can be regulated perfectly.
couple of amateur methods...
use the same low temp settings, and use a soup cover for the last 20 seconds or so to cook the top of the egg-white while not leaving the 'film' on the yolk.
or seperate the yolk from the egg-white..cook the white and drop on the yolk at a minute or two to go...
Considering that sunny-side up is barely a step above raw, there is NO way to make it look appealing.
Basted; over-easy; steamed while covered without turning; baked.... Even burned is better than all that, runny, slimey raw albumin coating over the top of the yolk.