Microsoft Enlists Jerry Seinfeld In Its Ad Battle Against Apple

The Wall Street Journal (excerpt) (subscription required) ^ | August 21, 2008 | SUZANNE VRANICA and ROBERT A. GUTH

[HAL9000]

Excerpt -

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

~ snip ~

[HAL9000]

I'm probably the only person on the planet who never watched his TV show.

[eyedigress]

That’s Kooky Talk!

[HAL9000]

According to the article, the new slogan for the product is "Windows, Not Walls".

Good luck with that.

[John Valentine]

"Windows, Not Walls"

That's a joke, right?

[HAL9000]

The full article is legally available here without a subscription -

http://www.moneyweb.co.za/mw/view/mw/en/page39?oid=221125&sn=Detail

[Lancey Howard]

I'm probably the only person on the planet who never watched his TV show.

Great show. Some episodes are absolute masterpieces, and the casting was always perfect.

[Rummyfan]

He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

Not bad work if you can get it.....

[HAL9000]

I'm not knocking Jerry Seinfeld, I just don't watch a lot of network television.

My idea of a good TV show is the Olympics and the political conventions, so I'm watching more TV now.

[JerseyHighlander]

I’d bet Jerry’s young trophy wife used an Apple to plagiarize “her” recipe book.

[Global2010]

No the only one of three people.

KV and I are with ya.

[Global2010]

Geez again in line with us.

With KV being home down waiting to meet with the OHSU surgeons the Olympics and Conventions could not come at a better time.

For me watching network tv or cable shows is like having that creepy crawly low back feeling that makes you want to kick your legs for hours just to fall asleep.

[anymouse]

Seinfield’s great marketing slogan for MicroSoft.

“You like Apples? Not that there is anything wrong with that.” ;)

[Caipirabob]

I'm probably the only person on the planet who never watched his TV show.

I didn't except for two episodes I was chided into see from folks at work. 1) The Contest (TMI for 30 minutes) and 2) Man Hands (Funny, but I had heard the whole story verbatim so it was like watching a rerun of "I Love Lucy".

[Leisler]

On the show, Jerry had a MacIntosh in his apartment.

[SpaceBar]

I'm probably the only person on the planet who never watched his TV show.

You can place me firmly in that club as well. Five minutes of the kvetching Jerry Lewis wannabee was all I could handle.

[taildragger]

I watched 5 minutes once, and was so annoyed by their nothingness I turned it off.

I Wish I could do that with Windows....

[GulfWar1Vet]

Yada yada yada They think a comedian can fix the woes of the PC? What a joke.

[meowmeow]

I'm probably the only person on the planet who never watched his TV show.

Nope - there are at least 3 of us.

[Mr. K]

microsoft should ignore those Apple Ads

they are funny

just point out that Apple is twice the price and always has been

Besides, why ruin their free R&D department