For that much, it better come with a supermodel on the seat.
I notice they've marketed it to a younger demographic than the Harley. While they retain the outlaw image, they've thrown in an undercurrent of Manga, which positions it slightly away from the Harley, "American Iron," and into the "cutting edge, Japanese ninja outlaw" genre. It's not aimed at the guys who have bought into the Harley mystique, but at younger riders who like the cruiser concept, but view Harleys as an "old guy's bike."