40 per cent of Australian women wear a bra with a cup size DD or bigger

The Sunday Telegraph ^ | April 05, 2009 | Elle Halliwell

[llevrok]

THE bra market is expanding, literally. Up to 40 per cent of Australian women now buy bras with a cup size of DD or higher, new figures from lingerie suppliers show.

In the 1950s, the most common bra-cup size was a B - three sizes less than a DD.

Modern breasts are getting so large that some bra companies have introduced cup sizes as high as K, The Sunday Telegraph reports.

Experts blame the cleavage boost on obesity, contraceptive pills and artificial hormones.

Many lingerie labels such as Berlei and Triumph are now offering G cups while Fayreform, Freya and Le Mystere are producing select styles up to a size J.

"We're noticing a lot more girls with small backs and bigger bust sizes being fitted," she said.

Eveden's top-selling size is a 10G.

As women's chests have grown, the number of breast reductions have doubled in the past decade, said cosmetic surgeon Mark Goyen.

"There's no question that because the population is bigger their breasts are bigger as well, because it's all fatty tissue.

"As women get older the amount of fatty tissue increases, and also the proportion of fat increases."

Sydney cardiologist Ross Walker said artificial oestrogens found in foods, plastics and cosmetics had also contributed to the growth spurt.

Larger, more cumbersome breasts often discouraged women from exercising, said body-image expert Jenny O'Dea, Associate Professor at the University of Sydney's Faculty of Education and Social Work.

"One thing I find in my body-image research is that girls and women with large breasts tend to avoid sport and physical activity because it becomes a bit bothersome," she said.

[Batman11]

“She’s correct. He might not care if she can’t cook, but she can’t take that bra off because wonder bras = false advertizing. ;)”

...or as the company name in post #7 that would be Breast Deception, Western Breast Deception!

[KosmicKitty]

How in the heck does she manage to stand upright??

[Batman11]

Lol! Newspaper Headline: T_t Attacks City!

[Cyber Ninja]

Will this become known as "The Thread"?

[IYellAtMyTV]

[DCPatriot]

[DCPatriot]

[IYellAtMyTV]

[DCPatriot]

[DCPatriot]

[50mm]

[Cyber Ninja]

It takes all kinds...

[Batman11]

Is that Moochelle?

[IYellAtMyTV]

T*tty Bar

[50mm]

ROFLMAO²!

[martin_fierro]

"Olives"

[calcowgirl]

Go easy on Meghan... mommy’s trust fund paid good money for those!

[rabscuttle385]

mommy’s trust fund paid good money for those!

Talk about "stimulating" the economy.

[50mm]

I was thinking of a different part of the anatomy for her, aftward.