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This Day in History: July 5, 1946 Bikini introduced
History.com ^ | July 5 2009 | unknown

Posted on 07/05/2009 9:34:38 AM PDT by Daffynition

On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard dubbed "bikini," inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week.

European women first began wearing two-piece bathing suits that consisted of a halter top and shorts in the 1930s, but only a sliver of the midriff was revealed and the navel was vigilantly covered. In the United States, the modest two-piece made its appearance during World War II, when wartime rationing of fabric saw the removal of the skirt panel and other superfluous material. Meanwhile, in Europe, fortified coastlines and Allied invasions curtailed beach life during the war, and swimsuit development, like everything else non-military, came to a standstill.

In 1946, Western Europeans joyously greeted the first war-free summer in years, and French designers came up with fashions to match the liberated mood of the people. Two French designers, Jacques Heim and Louis Reard, developed competing prototypes of the bikini. Heim called his the "atom" and advertised it as "the world's smallest bathing suit." Reard's swimsuit, which was basically a bra top and two inverted triangles of cloth connected by string, was in fact significantly smaller. Made out of a scant 30 inches of fabric, Reard promoted his creation as "smaller than the world's smallest bathing suit." Reard called his creation the bikini, named after the Bikini Atoll.

In planning the debut of his new swimsuit, Reard had trouble finding a professional model who would deign to wear the scandalously skimpy two-piece. So he turned to Micheline Bernardini, an exotic dancer at the Casino de Paris, who had no qualms about appearing nearly nude in public. As an allusion to the headlines that he knew his swimsuit would generate, he printed newspaper type across the suit that Bernardini modeled on July 5 at the Piscine Molitor. The bikini was a hit, especially among men, and Bernardini received some 50,000 fan letters.

Before long, bold young women in bikinis were causing a sensation along the Mediterranean coast. Spain and Italy passed measures prohibiting bikinis on public beaches but later capitulated to the changing times when the swimsuit grew into a mainstay of European beaches in the 1950s. Reard's business soared, and in advertisements he kept the bikini mystique alive by declaring that a two-piece suit wasn't a genuine bikini "unless it could be pulled through a wedding ring."

In prudish America, the bikini was successfully resisted until the early 1960s, when a new emphasis on youthful liberation brought the swimsuit en masse to U.S. beaches. It was immortalized by the pop singer Brian Hyland, who sang "Itsy Bitsy Teenie Weenie Yellow Polka-Dot Bikini" in 1960, by the teenage "beach blanket" movies of Annette Funicello and Frankie Avalon, and by the California surfing culture celebrated by rock groups like the Beach Boys. Since then, the popularity of the bikini has only continued to grow.


TOPICS: Business/Economy; History
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To: Daffynition
Ooooh...

Irish Bikini!

61 posted on 07/05/2009 6:37:10 PM PDT by meyer ( "The world is a beautiful place and worth fighting for. But not without Freedom.")
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To: Daffynition

damn... quick... feed that skinny girl a cheeseburger!


62 posted on 07/05/2009 6:38:55 PM PDT by Snurple (VEGETARIAN, OLD INDIAN WORD FOR BAD HUNTER.)
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To: meyer

63 posted on 07/05/2009 7:12:20 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Snurple

64 posted on 07/05/2009 7:17:30 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Daffynition

Sweet! With posts like these who needs Viagra?


65 posted on 07/05/2009 7:17:46 PM PDT by Vendome
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To: Vendome
Have you thought about opening a home-based business?


66 posted on 07/05/2009 7:22:49 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Daffynition

Holeee! That is just funny!


67 posted on 07/05/2009 7:41:58 PM PDT by Vendome
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To: Daffynition

Gulp! That’s hot!


68 posted on 07/05/2009 7:43:13 PM PDT by Vendome
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To: Vendome
You're a fruit!


69 posted on 07/05/2009 7:51:42 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Daffynition

Dang it! You found me!


70 posted on 07/05/2009 7:56:19 PM PDT by Vendome
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To: Daffynition
How ironic. Flashback to this date in 601 for the roll out of this saucy little number. Do you remember the daze? That's when men were real muslims and camels and sheep alike were scared. Call me old fashioned but nothing sexier than a comely islamic lady in one of these get-ups. And still going strong today in an oh so progressive muslim culture near you.


71 posted on 07/05/2009 8:12:46 PM PDT by Dysart (It is dangerous to be right when the government is wrong--Voltaire)
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To: MarineBrat; pissant; posterchild; doubled; bk1000; mouser; llevrok; Red in Blue PA; MilspecRob; ...
Hottie Bikini Ping!
To be on or off the Hottie Ping List please FReepmail me.

72 posted on 07/05/2009 8:28:09 PM PDT by numberonepal (Don't Even Think About Treading On Me)
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To: Dysart

I could use a good woman like her.

She could be most useful harvesting honey from my bees and their hives.


73 posted on 07/05/2009 8:30:18 PM PDT by Vendome
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To: numberonepal

I’m on but no Helen Thomas or I will release the hounds and trolls.


74 posted on 07/05/2009 8:31:10 PM PDT by Vendome
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To: Goldsborough

Not guilty.


75 posted on 07/05/2009 8:31:58 PM PDT by rabscuttle385 ("If this be treason, then make the most of it!" —Patrick Henry)
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To: Vendome; numberonepal
I’m on but no Helen Thomas or I will release the hounds and trolls.

Okay, fine.

You can have Michelle Obama instead.

*ducks for cover*

76 posted on 07/05/2009 8:34:41 PM PDT by rabscuttle385 ("If this be treason, then make the most of it!" —Patrick Henry)
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To: Daffynition

See what a nice cheeseburger can do! She was probably a 70 pound anorexic until she discovered that scrumptious all beef patty!


77 posted on 07/05/2009 8:35:38 PM PDT by Snurple (VEGETARIAN, OLD INDIAN WORD FOR BAD HUNTER.)
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To: Vendome
You don't know the half of it-- you in fact have 72 virgins at your disposal if you only do the right thing. That's a lot of honey.
78 posted on 07/05/2009 8:37:47 PM PDT by Dysart (It is dangerous to be right when the government is wrong--Voltaire)
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To: Daffynition

I wonder if she got plucked.


79 posted on 07/05/2009 8:43:10 PM PDT by Nachoman (Think of life as an adventure you don't survive.)
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To: Las Vegas Ron

***SIGH***


80 posted on 07/05/2009 8:46:46 PM PDT by MHGinTN (Believing they cannot be deceived, they cannot be convinced when they are deceived.)
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