I like how most people’s response to Team Radio Shack seems to be “Radio Shack is still in business?”
I’m ready to see how this shapes up.
It is kind of funny that the response to US Postal was similar... Most often asked question was “Why is the Post Office spending money on a cycling team?”
RS is an odd company, and I have never quite figured out what they are supposed to do. However, this is a brilliant marketing move!
I wish Lance well. He may bring Radio Shack from their moribund state.
Or else it will be like rooting for Team Teletype.
I’m pretty sure making a profit is not part of RS business plan, how could it be when they open hundreds of new stores a year that nobody goes into unless they need a weird battery for their car key fob?