Ah. I see. You need Tecate to properly massage the data. Because it has caracter. =)
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=111056
Mexican Cerveza brand Tecate wants to give its cans and bottles "caracter." The brand's first redesign since 2005 includes packaging pegged to evince boldness and masculinity, which align with Tecate's "con caracter" ad campaign showing Mexican-American men working, taking care of family and playing.