Skip to comments.Marvell promising $99 all-in-one HD tablet computer for students
Posted on 04/14/2010 8:38:31 AM PDT by Ernest_at_the_Beach
Marvell has announced that they are in the works of developing a tablet computer named Moby that will change the way students learn.
Thats a bold statement, but at $99 a pop for a high-performance device, its just crazy enough to work.
The 10-inch Moby tablet promises a lot for the price, including 1080p HD video playback, full Flash support, Wi-Fi/Bluetooth/FM/GPS connectivity and even 3D-capability. Not to mention it will be powered by the Marvell ARMADA 600 series of application processors.
(Excerpt) Read more at blogs.zdnet.com ...
Further proof of the power of free-market economics.
By Harry McCracken | Posted at 8:02 am on Tuesday, March 16, 2010
Im spending the day at the Future of Publishing Summit in New York City, a conference on the digital transformation of books, magazines, and newspapers. The room is packed with execs from the New York publishing industry, plus a few Silicon Valley types. Among the latter are the folks from chipmaker Marvell, who are showing off some prototype devices based on the companys low-cost, power-efficient Armada processors.
The newest of these is a reference design for a 10.1″ Android-based color tablet that Marvell just finished putting together. Here it is:
As a reference design, this (rather chunky) tablet is mostly about technological guts rather than industrial design: Id expect the companies who build devices based on it to make them sleeker and sexier.
Marvell says that it expects tablets based on this design to go on sale by the end of this year. Its not talking about pricetags yet, but with the iPad starting at $499, it doesnt take a genius to figure out that the starting price for tablets from other companies will be substantially lower. Manufacturers should certainly be able to sell an Armada-based tablet running the free Android OS for less than a Slate PC running full-blown Windows 7.
Bingo! I love looking at digital camcorders today for under $200 with great capabilities.
I have a monster size VHS camcorder cost me $1300 in 1987.
The problem is that unlewss we repeal Obamacare our health services in 25 years will still be like that 1987 camcorder.
Profits and competition drive innovation and lower prices.
Someone is subsidizing that price. Either there are ads for the chillren on that pad, or the government is expected to pay for it in some way. With that screen and the internal parts, it costs a minimum of $220 to produce.
A $99.00 tablet could really take a bite out of the iPad’s sales. Many people look at price first. A $400 difference is something that is hard to ignore even if the iPad is much more powerful or versatile. Especially if the pad is going to a kid.
Publishers could have a problem if this approach takes off.
They revise textbooks every few years and students have to shell out big money...
I doubt the $99 device would be very portable....
Would use Marvells ARMADA 600.
OOGPC: "One Overpriced Gadget Per Child"
We had similar until last year when we made a Goodwill run.....it was really something to lug that guy around the world.
“Someone is subsidizing that price.... it costs a minimum of $220 to produce.”
I’m not arguing, but where are you getting that $220 number?
I know nothing of the Armada chipset, but if it is a complete SoC with only memory required, I can see how you’d make a tiny profit on something like this. Keep in mind that what Marvell would charge itself for its own SoC is next to nothing.
I wouldn’t expect the iPad’s resolution or refresh rate, but you can drive the cost of LCDs down if you reduce their max. frame rate. Most video is acceptable at 30FPS.
I just don’t understand where you are getting your $220 number, that’s all :-)!
Considering textbook prices, it could be subsidized with a subscription to updated textbooks.
But, any device aimed at a school age audience would have to be built like a tank to survive. Lock two ten year olds in a room with two supposedly unbreakable computers for ten minutes and they will manage to lose one and break the other.
Marvell is the manufacturer. Apple is a middleman.
Intel used to be an ARM architecture licensee until 2006, when it sold its XScale division to Marvell.
It is an amount based on the cost of components of the iPad, reduced to take into account cheaper parts for this product. It’s an HD screen, and that is expensive no matter what else is included. It has some features that the iPad does not, so it might not even be cheaper to produce.
That's a subsidy.
The cost savings would definitely be a reason for schools to subsidize this product, just as cell phone companies subsidize the cost of new phones to get or retain customers.
An iPad costs around 240 to produce according to teardowns, that in no way means you can’t produce cheaper.
Or use the Cell Phone/Video game model, where losses are part of the hardware but more than made up for by service or software sales over lifetime.
Subsidizing doesn’t always come from external advertising.
Looks interesting. At $99 I would buy one, but I’d be surprised if they sell for that.
**** Apple for not including a USB port.
I have no idea how they can get to a $99 price ,...but if so it would be a game changer for the education field....
I could see really being able to show some good geometry constructions with this.
You could have everything prepakaged rather than standing at a blackboard using multicolored chalk....which I have done...some students still had trouble understanding.
Please re-read my comment. I said it either has ads or government is paying for it. Government includes school systems.
Monday, Dec 7th 2009
Pixel Qi have announced that their first batch of production displays will be ready shortly, and confirmed that the first recipients for the panels will be specialized tablet devices with multi-touch. Project lead Mary Lou Jepsen does not reveal the identity of the manufacturer using the Pixel Qi screens which work as color LCDs in regular lighting, but can be read as easily as e-ink panels in direct sunlight but did say that the companys customers will be at
She also says that increasingly these screens will be super-slim, but some customers prefer the standard thickness. It seems likely that one or more or Pixel Qis initial customers would use the displays for ebook readers, since the technology would both support video and low-power text display.
I think the most exciting part is that they said the Pixel Qi screens will cost the same as traditional LCD.
I've seen this posted often, but the cord for charging the Ipad terminates in USB, so one can use it as a USB.
But why? When one can wirelessly transfer files?
Believe it or not, there are uses for USB other than file transfer.
In my case, I have an interface by which I can access the computer in my car for maintenance and custom settings. I had the choice of USB or RS-232. Wireless? Nope.
...and will run Linux. Can't possibly run Winders at $99. Not that there's anything wrong with that. I'd buy one in a heartbeat.
My daughter works in a small university bookstore and eBooks have already cut a swath through their book sales...
Not sure just who plans to use it,...I dropped the links on this thread but don't know that Marvell is planning to use it.
Not even sure if Acer is going to,....thought she mentioned that they had grafted it (the display ) onto an Acer chassis....
Marvells Moby Tablet may be the first prototype of the OLPC XO 3.0:
The OLPC XO 3.0 for $75 wasnt supposed to happen before 2012, but Marvell may now be speeding up its release for a $99 Tablet for Education within months.
Marvells first version of the $99 Tablet might not initially achieve all the design goals of the One Laptop Per Child XO-3, such as making it as waterproof, sturdy and with plastic unbreakable touch screen.
Will Marvell sell it directly to Governments and Schools to keep the costs low? Or does Marvell plan to have many vendors use their Tablet platform to release several versions of this Tablet platform for around $99 using many brands?
Most importantly, will the first Moby tablets come with a 10″ Pixel Qi capacitive touch screen display? Their press release does not yet mention Pixel Qi for the screen technology. But as this is targetted for replacing school textbooks, as its intended for reading, as Marvell is the largest sponsor of the One Laptop Per Child program of which Pixel Qi is a spin-off company and that the press release clearly says that The ultra low power Moby tablet is designed for long-battery life, my expectation is that it has to come with a Pixel Qi LCD touch screen display to be readable nearly as clearly as with e-ink and to be able to provide 20-30h battery runtime or more.
Powered by high-performance, highly scalable, and low-power Marvell® ARMADA 600 series of application processors, the Moby tablet features gigahertz-class processor speed, 1080p full-HD encode and decode, intelligent power management, power-efficient Wi-Fi/Bluetooth/FM/GPS connectivity, high performance 3D graphics capability and support for multiple software standards including full Adobe Flash, Android and Windows Mobile.
This seems to be happening now, for release soon, yet not with a confirmed release date yet:
Announcing the initiative this week during her keynote speech to the countrys leading publishers at the Future of Publishing conference in New York City, Marvell Co-founder Weili Dai said that the Moby tablet is a technology whose time had come.
Marvell will soon announce a pilot program in partnership with the District of Columbia Public School system (DCPS) where the Company will donate a Moby tablet to every child in an at-risk school as part of a multi-year program in new media and learning.
And this is definitely related to the One Laptop Per Child OLPC project:
Marvell has made a long-term commitment to supporting education at all levels and is the largest sponsor of the One Laptop per Child program which is bringing much-needed netbook computers to the developing world.
It would be really great of Marvell to speed up the release of the thin, light and cheap tablet/e-reader for education. Weili Dai, Marvells Co-founder and Vice President and General Manager of Marvell Semiconductors Consumer and Computing Business Unit said following at her keynote speech to the countrys leading publishers at the Future of Publishing conference:
Education is the most pressing social and economic issue facing our country and our times. ( ) Marvell can help propel education into the 21st century with an all-in-one device that gives students access to the best live content, information and resources the world has to offer from books and online sources, in text, video, news, music, data expression or any medium. With Moby tablet, students can conduct primary research, reach out directly to the worlds leading subject experts and even collaborate with one another around the globe. Best of all, the device is highly affordable. I envision Marvells Moby tablets to benefit all students around the world.
I am definitely eager to see and hear more on Marvells Moby $99 Tablet project. Look forward to more coverage on this Tablet/e-Reader for Education here at http://ARMdevices.net as I try to get more informations and perhaps even bring you videos of more prototypes soon.
See updates...#42 and above .
“Will Marvell sell it directly to Governments and Schools to keep the costs low?”
Y’know, because gov’t and school sales are bound to do that. ;’) Nice looking simulated product, I’d hit it.
The Kindle marketing should have been to textbook publishers *first* — there are such obvious advantages for reducing the cost of education, and if/when no longer wanted or needed, the used machines would be sold at what used to be campus- and off-campus bookstores. Amazon blew that.
One Laptop Per Child:
In addition, the $100 price for the “one laptop per child” crap conceived and championed by some know-nothing public scold wasn’t even close when the project finally came to fruition. You may remember the ad campaign, buy two, give one away?
Kids in the third world need two things, primarily — one is, the extermination of Islam, the other is a reliable supply of clean drinking water.