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Yuengling Expansion Could Bring Tourism, Wider Beer Distribution
Memphis Daily News ^ | October 2010 | Tom Wilemon

Posted on 10/15/2010 2:37:33 PM PDT by Pyro7480

A brewery in Memphis will allow D.G. Yuengling & Son Inc. to introduce its beer to new markets in the South and Midwest, said David Casinelli, the company’s chief operating officer.

The Pottsville, Pa.-based company has signed a letter of intent to buy the former Coors brewery from Chism Hardy Enterprises LLC, but representatives of both parties are still negotiating the terms of a possible sale....

Although Yuengling is the nation’s oldest brewery, it currently sells beer in only 13 states. It has two breweries in Pennsylvania and one in Florida.

The Memphis facility would give Yuengling a foothold to expand into middle America, including highly populated states such as Illinois and Texas.

And, if it opens in Memphis, it also could bring tourism potential, as the brewery could eventually open for tours.

The 1 million-square-foot facility is larger than what Yuengling currently needs, but it would provide room for future growth, Casinelli said. He could not provide an estimate for the number of jobs....

The company bought a former Stroh Brewery Co. plant in Tampa about 10 years ago. About 65 people now work there.

“We started out very small,” he said. “Over time, we’ve grown that plant. Basically, our strategy is to do it within our means and continue to grow.”

Yuengling’s existing breweries are open for tours, and the company would look to make any Memphis facility a tourist attraction....

(Excerpt) Read more at memphisdailynews.com ...


TOPICS: Agriculture; Business/Economy; Health/Medicine
KEYWORDS: beer; memphis; tennessee; yuengling
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Make it so!


1 posted on 10/15/2010 2:37:38 PM PDT by Pyro7480
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To: Pyro7480

Chinese beer sucks.


2 posted on 10/15/2010 2:38:25 PM PDT by Lazamataz
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To: Lazamataz

Yuengling porter rocks.


3 posted on 10/15/2010 2:40:31 PM PDT by Daveinyork
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To: Pyro7480

Good to hear. Yuengling and Sam Adams are my favorite domestic beers.


4 posted on 10/15/2010 2:40:35 PM PDT by mrmeyer ("When brute force is on the march, compromise is the red carpet." Ayn Rand)
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To: Pyro7480
We've started getting it in South Georgia and I can personally attest to its great taste.

Nice price point, too.

5 posted on 10/15/2010 2:41:01 PM PDT by SonOfDarkSkies
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To: Lazamataz
Reading comprehension is your friend. ;-)

The Pottsville, Pa.-based company has signed a letter of intent to buy the former Coors brewery from Chism Hardy Enterprises LLC, but representatives of both parties are still negotiating the terms of a possible sale....

Although Yuengling is the nation’s oldest brewery, it currently sells beer in only 13 states.

6 posted on 10/15/2010 2:41:52 PM PDT by Pyro7480 ("If you know how not to pray, take Joseph as your master, and you will not go astray." - St. Teresa)
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To: SonOfDarkSkies

Just curious ...Do they brew anything other than lager ?


7 posted on 10/15/2010 2:42:05 PM PDT by sushiman
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To: Pyro7480
I know.

I was just sayin'.

Chinese beer sucks.

8 posted on 10/15/2010 2:43:03 PM PDT by Lazamataz
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To: Lazamataz
Chinese beer sucks.

funny....I was in Costco and saw Yuengling for the first time I had the same reaction....then I found out it is a good Pennsylvania beer and the name is German...go figure

9 posted on 10/15/2010 2:43:38 PM PDT by Vaquero ("an armed society is a polite society" Robert A. Heinlein)
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To: Lazamataz

LOL!


10 posted on 10/15/2010 2:44:48 PM PDT by Pyro7480 ("If you know how not to pray, take Joseph as your master, and you will not go astray." - St. Teresa)
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To: Pyro7480

http://www.shiner.com/


11 posted on 10/15/2010 2:45:46 PM PDT by waterhill (Who got their elk? I did not. Now for whitetail...Hogs are year 'round...)
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To: sushiman
Yuengling - Our Beers
12 posted on 10/15/2010 2:46:08 PM PDT by Pyro7480 ("If you know how not to pray, take Joseph as your master, and you will not go astray." - St. Teresa)
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To: Lazamataz
I know.

I was just sayin'.

Chinese beer sucks

Yeah, its like having sex in a canoe...

13 posted on 10/15/2010 2:48:54 PM PDT by PGR88
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To: Pyro7480

Send some to Texas for my judgement.


14 posted on 10/15/2010 2:50:39 PM PDT by wolfcreek (http://www.youtube.com/watch?v=Lsd7DGqVSIc)
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To: wolfcreek

You will NOT be disappointed. I believe that Yuengling sells more beer than any other domestically owned brewery. (just surpassing Sam Adams). This will help them grow even more.

Lager is just the best. Less than $10/twelvepack here in South Florida at my Publix. I always buy the cans because I think they keep their carbonation a bit better. I just pour them into chilled pint glasses anyway.

They’ve been so smart at every turn and are just a model company. Everything they touch turns to gold, but there is a lot of hard work and forethought behind every decision they make.

I know Dick Yuengling and he is a very sharp guy.


15 posted on 10/15/2010 3:01:44 PM PDT by FlJoePa
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To: FlJoePa

I’ve heard other good things. Can’t wait till it’s here.


16 posted on 10/15/2010 3:04:53 PM PDT by wolfcreek (http://www.youtube.com/watch?v=Lsd7DGqVSIc)
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To: FlJoePa

I guess you knew about it before you got to Florida, as your handle is a reference to Joe Paterno?


17 posted on 10/15/2010 3:06:38 PM PDT by Pyro7480 ("If you know how not to pray, take Joseph as your master, and you will not go astray." - St. Teresa)
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To: Pyro7480

PPlease please bring it to Texas!


18 posted on 10/15/2010 3:12:26 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: sushiman
They brew lots of stuff!


19 posted on 10/15/2010 3:16:50 PM PDT by mylife (The Roar Of The Masses Could Be Farts)
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To: Pyro7480

Oh yeah...While I grew up on Rolling Rock, I rejoiced when Yuengling bought the brewery in Tampa. I miss Rolling Rock, but haven’t had a sip of it since InBev sold them to Budweiser.

Yuengling Lager is EVERYWHERE in Florida. It is hard to find a bar that does not have it on tap. Makes perfect sense because I’m sure it is a great price point for the bar owner.

Even in convenience stores, the price for a 12-pack of bottles is under $11. Quite a value in today’s world.


20 posted on 10/15/2010 3:17:19 PM PDT by FlJoePa
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