Strategy Analytics: Apple took 75% share of worldwide tablet market in fourth quarter 2010

According to the latest research from Strategy Analytics, global tablet shipments reached 10 million units in the fourth quarter of 2010. Apple maintained first position, while Android soared and captured a record 22 percent global share.

Peter King, Director at Strategy Analytics, said, 'Global tablet shipments grew 120 percent sequentially to reach 9.7 million units in Q4 2010. Apple maintained first position. Apple recorded an impressive 75 percent global marketshare during the fourth quarter, but it has slipped from a peak of 95 percent in Q3 2010 due to rising competition from Android.'"

Neil Mawston, Director at Strategy Analytics, added, 'Android tablet volumes experienced 2000 percent sequential growth and its global marketshare soared to a record 22 percent in Q4 2010. The Samsung Galaxy Tab was the main driver of Android’s success, as the model was launched in dozens of countries and promoted heavily by Samsung. Tablet makers like Android because of its perceived low cost and an accompanying range of compelling media services such as YouTube and Google Maps.'"

Other findings from the research include:
• Strategy Analytics expects Android to increase share of the global tablet market during the first half of 2011. Several models from major vendors are scheduled to hit retail stores, such as the Motorola Xoom. The growing base of tablets will make Android a more attractive platform for media developers in the United States and worldwide;
• The United States was by far the world’s largest tablet market during the quarter. The US is a market that no major vendor can afford to ignore.

Global Tablet Operating System Shipments and Market Share in Q4 2010

MacDailyNews Note: Uh, yeah. Oh, by the way: Samsung Exec: Galaxy Tab shipments were 2 million; shipments, not sales to end users - January 31, 2011.

The full report, Global Tablet OS Market Share: Q4 2010, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here.

Source: Strategy Analytics

MacDailyNews Take: We want to meet these mouth-breathers who are buying Samsung Galaxy Tabs. Over the years, from reviews and what not, we have a bunch of dead-end electronics we'd love to unload.

Samsung Exec: Galaxy Tab shipments were 2 million; shipments, not sales to end users

Monday, January 31, 2011 - 12:05 PM EST "Despite crowing about shipping 2 million Galaxy Tabs, Samsung is now admitting that it's not selling very many of the seven-inch tablets," Jay Yarow reports for The Business Insider. "The Wall Street Journal has a transcript. Samsung VP Lee Young-hee talks about sell-in, meaning shipments and sell-out, meaning sales to consumers."

"Well, your question was on sell-in and sell-out. As you heard, our sell-in was quite aggressive and this first quarterly result was quite, you know, fourth-quarter unit [figure] was around two million. Then, in terms of sell-out, we also believe it was quite small. We believe, as the introduction of new device, it was required to have consumers invest in the device. So therefore, even though sell-out wasn’t as fast as we expected, we still believe sell-out was quite OK." - Samsung VP Lee Young-hee

Apple iPad sales were exactly that... 7.3 million iPad SALES to end users, not just shipments to retailers. Samsung was stuffing the supply channel in the 4th Quarter.

Even with distorted sales figures from Samsung stuffing the supply channel with Android tablets, Apple iPads accounted for 75% of tablet sales in 4th Quarter 2010... PING!

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