Skip to comments.'Sexist Trousers' Spark Twitter Row (Label Instructs Men to Give Their Laundry to Women)
Posted on 03/06/2012 12:16:00 PM PST by nickcarraway
In the battle of the sexes, sparring over who should do the washing is nothing new - but one clothing company sparked a Twitter outcry after the chauvinist label in a pair of its trousers was judged below the belt.
Madhouse, a nationwide chain of discount mens clothing stores, was branded shameful and outrageous by hundreds of Twitter users yesterday, because of the labels washing instructions to Give it to your woman. The beige pair of chinos in question were purchased in London at Madhouses flagship Oxford Street store last month.
The incident shows the power of Twitter to embarrass companies which make such gaffes. Last year, Topman was forced to apologise and remove a range of t-shirts from shelves after Twitter users said they were sexist. One t-shirt said: Nice new girlfriend what breed is she?
Vanessa Truskey, a publicity executive, commenting on the Madhouse trouser label, tweeted: Lately I can't tell which decade I'm living in. What brand are those trousers?! I can only assume that's a joke.
Another tweeter, Julia Hines, the chair of charity Age UK in Barnett, London, agreed, writing: That is extraordinary! Name and shame the brand (presumably shopping is also women's work).
However, certain Twitter users thought the advice was light-hearted and funny.
Paul Reeves, from Surbiton, tweeted: I literally cannot see why people are so upset by a bit of humour in some trousers.
(Excerpt) Read more at telegraph.co.uk ...
Wow! Nothing gets by this super genius lady!
That’s what’s wrong with the world. Too many people have no sense of humor!
That is funny. The one who thought of that label is a marketing ace and deserves a hefty raise.
All your laundry are belong to her?
I'm NOT going to answer that!
I think it’s funny, too. I hate letting the Male Family Members use my washing machine, but I finally had to after the baby was born, because I’d been up until midnight every night getting it done and couldn’t do that anymore.
I LOL'd, so it was easy for me to tell it's a joke.
She also claims that yard work is MY job, because she'll just destroy things. I HAVE tried to dissuade her, but she isn't convinced yet.
We both do laundry. There are three laundry baskets: whites, coloureds (correct English spelling), and delicates.
If I’m not sure about something of the wife’s, it goes into the delicate basket.
Hey, it’s my Herbie year, too!