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'Sexist Trousers' Spark Twitter Row (Label Instructs Men to Give Their Laundry to Women)
The Telegraph ^ | 06 Mar 2012 | Emma Barnett

Posted on 03/06/2012 12:16:00 PM PST by nickcarraway

In the battle of the sexes, sparring over who should do the washing is nothing new - but one clothing company sparked a Twitter outcry after the chauvinist label in a pair of its trousers was judged below the belt.

Madhouse, a nationwide chain of discount men’s clothing stores, was branded “shameful” and “outrageous” by hundreds of Twitter users yesterday, because of the label’s washing instructions to ‘Give it to your woman’. The beige pair of chinos in question were purchased in London at Madhouse’s flagship Oxford Street store last month.

The incident shows the power of Twitter to embarrass companies which make such gaffes. Last year, Topman was forced to apologise and remove a range of t-shirts from shelves after Twitter users said they were sexist. One t-shirt said: “Nice new girlfriend – what breed is she?”

Vanessa Truskey, a publicity executive, commenting on the Madhouse trouser label, tweeted: “Lately I can't tell which decade I'm living in. What brand are those trousers?! I can only assume that's a joke.”

Another tweeter, Julia Hines, the chair of charity Age UK in Barnett, London, agreed, writing: “That is extraordinary! Name and shame the brand (presumably shopping is also women's work).”

However, certain Twitter users thought the ‘advice’ was light-hearted and funny.

Paul Reeves, from Surbiton, tweeted: “I literally cannot see why people are so upset by a bit of humour in some trousers.”

(Excerpt) Read more at telegraph.co.uk ...


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: funny; napl
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To: SandyInSeattle
I don't know why some women are so thin skinned. I think it's pretty funny.
21 posted on 03/06/2012 1:23:27 PM PST by ladyvet ( I would rather have Incitatus then the asses that are in congress today.)
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To: nickcarraway
"I can only assume that's a joke.”

Wow! Nothing gets by this super genius lady!

22 posted on 03/06/2012 1:28:13 PM PST by dead (I've got my eye out for Mullah Omar.)
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To: ladyvet

That’s what’s wrong with the world. Too many people have no sense of humor!


23 posted on 03/06/2012 1:29:29 PM PST by SandyInSeattle (Smith & Wesson: The original point and click interface)
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To: nickcarraway

24 posted on 03/06/2012 1:49:51 PM PST by maggief
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To: nickcarraway

That is funny. The one who thought of that label is a marketing ace and deserves a hefty raise.


25 posted on 03/06/2012 1:52:40 PM PST by lurk
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To: nickcarraway

All your laundry are belong to her?


26 posted on 03/06/2012 2:30:45 PM PST by Excellence (9/11 was an act of faith.)
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To: rfreedom4u
So what do the male same sex couples do?

I'm NOT going to answer that!

27 posted on 03/06/2012 2:32:49 PM PST by null and void (Day 1141 of America's ObamaVacation from reality [Heroes aren't made, Frank, they're cornered...])
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To: wagglebee

I think it’s funny, too. I hate letting the Male Family Members use my washing machine, but I finally had to after the baby was born, because I’d been up until midnight every night getting it done and couldn’t do that anymore.


28 posted on 03/06/2012 2:45:26 PM PST by Tax-chick (Maybe it IS about contraception. Read "Planned Parenthood v. Casey" decision, 1992.)
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To: nickcarraway
Vanessa Truskey, a publicity executive, commenting on the Madhouse trouser label, tweeted: “Lately I can't tell which decade I'm living in. What brand are those trousers?! I can only assume that's a joke.”

I LOL'd, so it was easy for me to tell it's a joke.

29 posted on 03/06/2012 2:50:55 PM PST by Oztrich Boy (We have nothing to fear except fear itself.... And bunnies.)
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To: Oztrich Boy
It is not a joke around our house. My wife won't let me do the laundry. She claims that I'll just destroy the finer items. I try NOT to dissuade her.

She also claims that yard work is MY job, because she'll just destroy things. I HAVE tried to dissuade her, but she isn't convinced yet.

30 posted on 03/06/2012 5:04:21 PM PST by fini
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To: SandyInSeattle

We both do laundry. There are three laundry baskets: whites, coloureds (correct English spelling), and delicates.

If I’m not sure about something of the wife’s, it goes into the delicate basket.


31 posted on 03/07/2012 4:16:01 AM PST by fredhead (It's my Herbie year...check out the number on the side of the famous VW.)
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To: fredhead

Hey, it’s my Herbie year, too!


32 posted on 03/07/2012 6:49:39 AM PST by SandyInSeattle (Smith & Wesson: The original point and click interface)
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