Why? In my experience, Best Buy is an expensive place to shop. I can get a 32 GB memory stick for what they'd charge for a 4 or 8 gb one at Frys. I guess I don't tend to buy big ticket items there. Most of the time, when I have to get something at a Best Buy, it is something small, like a cable, memory, or something similar for a perpheral. They are always on the high end price wise for such things. i,e, $30 for a cable I can get for $10 to $15 elsewhere.