Is Superman gay? (DC Comics in a questionable business decision)

The Man of Steel? Lois Lane's lover? DC Comics has jumped the shark - maybe. But the DC Comics co-publisher appears to be contemplating changing the sexual orientation of an "established character:"

One question asked at the DC panel today at the Kapow comic convention in London, was about DC co-publisher Dan DiDio's interview with The Advocate. Specifically over the decision not to change any character's sexual orientation when relaunching the DC Universe. At the time Dan stated they would introduce new LGBT characters rather than switch orientation, but the question asked why DC would switch race, size, age, all sorts of identifying features, but not orientation.
Surprisingly, Dan stated that they had changed DC's policy in this regard. And they ae about to reintroduce a previously existing DC character who was previously straight and now will be "one of our most prominent gay characters."
As Senior VP Sales Bob Wayne explained, just like the President of the United States, the co-publisher's policy on this "has evolved."
And despite his best efforts to stem Dan's wandering mouth, we also got the very strong impression that the death of Superman of Earth Two many not have been as final as portrayed...

Obviously, this doesn't mean that the character that is to be transformed is Superman. But his death certainly opens up that possibility.

This would be the absolute death of Superman as a viable comic / American symbol. But what the heck, they’ve been trying to kill this off for a while.

They've killed off rock and roll, hamburgers, American cars, and drive-ins/thrus.

They've already divorced Superman from fight for truth, justice, AND the American way.

This is about trouncing on a flag as Ayers did on 9-11-2001.

It would be a disastrous decision. There's only one Superman, and they'd be stupid to make him gay.

But I believe there were several Flashes and several Green Lanterns, and ... who cares how many Green Arrows there were ... I don't even know what he could do.

Sometimes a character dies and somebody else comes back with the identity. That's probably what they'll do this time. Some character nobody who actually reads comics nowadays knows about.

Of course he won't be DC's first gay comic book hero:

The "Gay Ghost" came out in the early 40s.

He was later renamed the "Grim Ghost."

I don't know if this is him or another "Grim Ghost" brought out by another label, but he still looks pretty gay.

That was back in the days when that word merely meant “happy”.

Yes. You are correct.

But ...

That would be very foolish and highly unfortunate. That will be even more so if it is one of their major characters. It is quite puzzling why business concerns decide to get associated with certain social issues. If I am making money selling cupcakes why would I want to wade into the turbid waters of gun control, or postulate on the merits and demerits of abortion, or wax poetic on gay marriage? I should just concentrate on selling the cupcakes and leave such issues to those whose job is not to sell cupcakes. I am surprised why DC, or Marvel, would do this. It is a high risk low reward strategy, no matter what their personal beliefs on the issue are, and it doesn’t make much sense honestly.

this is just a tool for predators to attack children.

DC is beyond stupid for going this route. It is marketing suicide. Whoever approved this should be fired on the spot.

Advertisers should FLEE from this commercial fiasco.

The suit in chief at warner should be comming down so hard on this subsidiary’s board. They are destroying the brand.

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